2024-02-13 14:21
Urbn, a company known for making cool and handy charging gadgets, has signed Bollywood star Kartik Aaryan as its brand ambassador. This move will help Urbn’s products become even more… Read More
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2024-02-13 09:50
Tiger Woods has partnered with TaylorMade Golf to launch the Sun Day Red lifestyle brand. This collaboration revealed at a Palisades Village event, significantly departs from Woods’ l… Read More
2024-02-13 08:12
The Walt Disney Company and Reliance Industries Limited are coming closer to finalizing a significant deal to unite them to form India’s largest media and entertainment company. … Read More
2024-02-13 08:07
During Super Bowl LVIII, Dunkin’® teamed up with famous actor Ben Affleck to unveil “The DunKings” – a band featuring Affleck, Matt Damon, and Tom Brady. The DunK… Read More
2024-02-02 11:43
In this article, we rank 13 brands based on their Brand value and classify them as the Most Valuable Chinese brands in 2024. As a marketer or brand enthusiast, you will love this list.
Chine… Read More
2024-02-02 11:37
Hey there! Get ready for a super cool journey into the world of the Most expensive champagnes. Picture this: you’re sipping on a glass of the most fantastic bubbly. But it’s not… Read More
2024-02-02 05:30
What is After-Marketing?
After-marketing, often called post-sales marketing, is a strategy focused on providing continuous support and value to a customer who has already made a purchase. It… Read More
2024-02-01 11:58
Summer or winter a refrigerated beer is one of the most popular alcoholic beverages that you can find on this earth. Everyone loves to chill with a beer bottle because of its taste and… Read More
2024-02-01 11:51
In this article, we cover the most expensive apps in the world for our readers. You will find different apps for making payments, watching movies, booking flight tickets, playing games, shop… Read More
2024-02-01 05:30
What is Advertising Weight?
Advertising Weight refers to the measure of exposure that a particular ad campaign garners, individually or within a pool of campaigns. This metric is vital to un… Read More
2024-01-31 05:30
What is Advertising Research?
Advertising Research is a specialized form of marketing research conducted to improve the efficacy of advertising. It involves a systematic process of collectin… Read More
2024-01-30 05:30
What is An Advertising Plan?
An advertising plan is a comprehensive blueprint that outlines an organization’s advertising efforts. It lays out the key marketing strategies, identifies… Read More
2024-01-29 05:30
What is 360 Degree Branding?
360 Degree Branding refers to a holistic marketing strategy that ensures a brand’s identity is represented consistently across all marketing channels. This… Read More
2024-01-28 05:30
What Is Advertising Elasticity of Demand?
Advertising Elasticity of Demand (AED) is essentially a yardstick that allows us to measure the potency of a rise in advertising expenditure in spur… Read More
2024-01-27 05:30
What is Advertising Coverage?
Advertising coverage is a measure of the extent to which your marketing message reaches your intended audience. It’s all about how many eyes see your ad… Read More
2024-01-26 05:30
What is an Advertising Copy?
Advertising copy refers to the branded content in advertisements that aim to persuade the target audience to take a specific action. It is the main text you come… Read More
2024-01-25 05:30
What is an Advertising Budget?
An advertising budget is the amount of money a company allocates for promotions and advertisements over a specific period. This fund can be utilized for variou… Read More
2024-01-24 05:30
What is the Administered Price?
Administered price is the price of goods or services that is set directly by a government or centralized authority rather than being determined by market forc… Read More
2024-01-23 13:30
What is the Acquisition Integration Approaches Model?
The Acquisition Integration Approaches model is a theoretical framework put forth by Philippe Haspeslagh and David Jemison to better und… Read More
2024-01-23 10:41
UPS, short for United Parcel Service, is a global leader in logistics and package delivery services. With a rich history dating back to 1907, UPS has grown into a powerhouse in the industry… Read More
2024-01-13 09:30
What is ADL Matrix?
The ADL Matrix, short for Arthur D. Little Strategic Condition Matrix, is a management tool used to analyze the competitive position of a business in relation to its key… Read More
2024-01-12 09:30
What is Additional Mark On?
Additional Mark-On is the difference between the selling price and production cost for a product. This is also known as the markup price. It is the extra amount t… Read More
2024-01-12 05:41
The top Canvas competitors are Blackboard Learn, D2L Brightspace, Moodle, Google Classroom, Schoology, Edmodo, and others. Canvas is a cloud-based learning management system that provides us… Read More
2024-01-11 09:30
What are Add-On Sales?
An Add-On Sale refers to the strategy of selling additional products or services to a customer who has already decided to purchase from your business. It’s like… Read More
2024-01-10 12:30
What is Actual Value?
The actual value is the value of a damaged or stolen property at the time of the loss which is replacement cost minus the depreciation. So, it’s how much you coul… Read More
2024-01-09 07:57
Farfetch is a leading online luxury fashion platform that connects customers with some of the most sought-after designer brands, stores, and boutiques worldwide. Founded in 2007 by Jos&eacut&hell…Read More
2024-01-09 07:39
GAP, founded in 1969, is a globally recognized apparel brand known for its casual and timeless fashion. With its employees and a presence in over 90 countries, GAP has solidified its positio… Read More
2024-01-09 07:02
National Geographic is a global media company and brand that has captivated audiences for over a century with its storytelling and visually stunning content. Recognized for its iconic yellow… Read More
2024-01-09 06:52
New Relic is a leading provider of application performance monitoring (APM) and observability solutions for businesses operating in the digital era. With its comprehensive suite of tools and… Read More
2024-01-08 07:30
What is an Advertising Channel?
An advertising channel is a medium that businesses use to advertise their products and services to their target audience. They are an essential part of any ma… Read More
2024-01-07 07:30
What is Active and Passive Marketing?
Active marketing refers to strategies where businesses actively reach out to customers through direct communication channels. Passive marketing, on the… Read More
2024-01-06 07:30
What are Active Customers?
Active customers refer to individuals who have interacted with a business’s products, services, or platforms within a specific timeframe. This interaction ca… Read More
2024-01-05 07:30
What is 40 40 20 Rule of Direct Mail Marketing?
The 40 40 20 rule is an established principle in direct mail marketing that proposes that 40% of a campaign’s success depends on the qua… Read More
2024-01-04 07:30
What is Abbrochment?
Abbrochment is a business strategy in which a company or individual purchases a product in bulk at wholesale prices with the intention of selling it at retail. This prac… Read More
2024-01-03 07:30
When it comes to successful marketing efforts, there are four key components that play a crucial role in achieving success. These are commonly known as the 4 R’s and this article is go… Read More
2024-01-02 07:30
In an age of endless media consumption, the concept of a captive audience has taken on a new significance. The ability to command the undivided attention of an audience has become a sought-a… Read More
2023-11-17 06:28
The top HelloFresh competitors are Blue Apron, Home Chef, Sun Basket, Green Chef, EveryPlate, Dinnerly, and Marley Spoon. HelloFresh is a Berlin-based publicly traded meal-kit company that p… Read More
2023-11-17 06:05
The top Booking.com competitors are Expedia Group, Priceline Group, Airbnb, Agoda, Hotels.com, Trip.com, Vrbo and others. Booking.com is one of the world’s leading digital travel compa… Read More
2023-11-17 05:52
The top Shopify competitors are WooCommerce, BigCommerce, Adobe Commerce Cloud (Magento), Squarespace, Wix eCommerce, and Salesforce Commerce Cloud. Shopify is a cloud-based e-commerce platf… Read More
2023-11-17 05:32
The top Salesforce competitors are Microsoft Dynamics 365, Oracle CX Cloud, SAP CRM, Adobe Experience Cloud, HubSpot CRM, Zoho CRM, and others. Salesforce is a cloud-based software company t… Read More
2023-11-17 05:20
The top Google competitors are Microsoft, Meta, Amazon, Apple, Baidu, Tencent, Alibaba, Oracle and others. Google is an American multinational technology company specializing in Internet-rel… Read More
2023-11-16 15:30
The top Airbnb competitors are Vrbo, Booking.com, Expedia, TripAdvisor, HomeToGo, Sonder, Marriott Homes & Villas, Vacasa and others. Airbnb is an American company that operates an onlin… Read More
2023-10-11 12:41
Google is ushering in a new era of account security by making passkeys the default sign-in method for all users. With a clear aim to phase out passwords, Google is systematically prompting u… Read More
2023-10-11 12:29
Starbucks Japan is getting festive with Halloween around the corner by launching an all-black, goth-inspired Frappuccino and snack. Aptly named the Booooo Frappuccino, this intriguing concoc… Read More
2023-10-11 10:03
Major e-commerce platforms like Amazon, Meesho, and Flipkart reported an overwhelming sales response from Non-metro regions during the 2023 festive sale period based on the information discl… Read More
2023-10-11 07:09
Mukesh Ambani reclaimed the ‘richest Indian’ title with a wealth of Rs 8.08 trillion. He surpassed Gautam Adani whose wealth dropped by 57% to Rs 4.74 trillion.
The 360 ONE Wealt… Read More
2023-09-13 13:50
What is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies on the internet, through mobile phone Apps, display advertising, and any othe… Read More
2023-09-13 13:35
Characteristics of quality are important to ensure customer satisfaction and meet end-user needs. Quality management entails making sure that a product or service meets the stated and implie… Read More
2023-09-13 13:20
Television advertising is a powerful tool for any business. It allows you to reach a wide audience and create brand awareness in an effective and cost-efficient way. Television ads are also… Read More
2023-09-13 13:15
What is Women Entrepreneurship?
Women entrepreneurship is the act of women starting and running their businesses. Women entrepreneurs create economic activity, provide jobs, and contribute t… Read More
2023-09-13 12:30
A consignment sale is a business transaction in which one person (the consignor) gives objects to another person (the consignee) for selling purposes. The consignee, on the other hand, has t… Read More
2023-09-13 05:30
Healthcare companies are always on the lookout to improve outcomes in the healthcare system and consolidate the healthcare industry. Healthcare providers offer essential services and game-ch… Read More
2023-09-12 05:30
The most valuable brands in the world are the ones that have shown faster growth, strong business performance, record valuation growth in the balance sheet, long-term prosperity and improved… Read More
2023-09-11 05:30
For decades, women have been an essential force of progress behind every type of entrepreneurial endeavor. Top female entrepreneurs have been making history in the business world for some ti… Read More
2023-09-10 13:30
The top cement brands in India have managed to create a distinct place for themselves in the global cement industry because of high-quality cement, vast distribution network and massive manu… Read More
2023-09-09 13:30
What is Brand Journalism?
Brand Journalism refers to a type of marketing that focuses on creating content that looks, feels, and reads like traditional journalism. Brand Journalists tell sto… Read More
2023-09-08 13:30
A commercial is a form of advertising that allows businesses to promote their products or services on television, radio, or the Internet. Commercials typically last for a few seconds to a mi… Read More
2023-09-07 13:30
The characteristics of an oligopolistic market structure include interdependent decisions, a kinked demand curve, and competitive behavior among firms. Interdependence means that each firm t… Read More
2023-09-06 13:30
A cash cow is a product or service or venture that is involved in generating huge profits is also utilized for making money by supporting other less profitable business activities. It is a b… Read More
2023-09-05 13:30
Competition is an important aspect of the business. It keeps businesses on their toes and forces them to innovate and improve their products and services. Competition can also be a source of… Read More
2023-09-04 13:30
Deep linking is the practice of using a hyperlink that points to a specific page or resource within a website or application, rather than the homepage. Deep links are used to direct users to… Read More
2023-09-02 13:30
What is Brand Differentiation?
Brand differentiation is the creation of a brand identity that differentiates the brand from other brands in the market. Brand differentiation is important bec… Read More
2023-09-01 05:30
Dropshipping is a business model in which e-commerce entrepreneurs sell products without having to carry any inventory. When a store owner receives an order from a customer, they simply cont… Read More
2023-08-31 05:30
What is Employee Empowerment?
Employee Empowerment is the process of providing employees with the tools and resources they need to get their work done effectively. For example, this could me… Read More
2023-08-30 05:30
A Ballpark figure is a rough approximation of what the actual value could be. For example, a manufacturer might ask his manager- “I know we haven’t really analyzed the actual cos… Read More
2023-08-29 05:30
What is Book-To-Bill Ratio?
Book to bill ratio is the ratio of orders received to the orders shipped to measure the demand and supply gap of a product or service of a business. It is a stron… Read More
2023-08-28 05:30
Hard Copy refers to a physical copy of a document, as opposed to a digital or electronic version. Hard copies are traditionally printed on paper.
Hard copies are often preferred over electro… Read More
2023-08-27 05:30
E-business (short for electronic business) is the conduct of business processes on the internet. These e-business processes include buying and selling products, servicing customers, and coll… Read More
2023-08-26 05:30
In business, the term “deep pockets” is used to describe a company or individual with a lot of money. Deep pockets can be used to finance a variety of things, from start-up compa… Read More
2023-08-24 05:30
Management style is a concept that describes the way a person in a management position will manage employees, projects, and meetings in the organization. It includes ways that managers… Read More
2023-08-23 05:30
What is Dess Code?
The dress code is a set of rules governing what clothing is appropriate to wear in a given setting. Dress codes are most commonly found in workplaces, schools, and religio… Read More
2023-08-22 13:30
What Is an Employee Buyout?
An employee buyout (EBO) is when a company offers its employees financial incentives to leave the company. This is often done to reduce the size of the workforce… Read More
2023-08-22 05:30
What Is an Employee?
An employee is a person who works for an organization in exchange for compensation. Employees perform various tasks and duties assigned to them by their managers or supe… Read More
2023-08-21 13:30
What is Employee Advocacy?
Employee Advocacy is when employees use their social media platforms to share positive content about their employer. This can be in the form of sharing blog posts… Read More
2023-08-21 05:30
What Is Employee Branding?
Employee branding is the ongoing process of promoting and communicating a company’s employment brand to both current and prospective employees. Its goal is t… Read More
2023-08-20 13:30
What is Employee Discount?
An Employee Discount is an exclusive discount offered to employees by their employers and involves a reduction in the price of a product or service that is produce… Read More
2023-08-20 05:30
What is Employee Evaluation?
Employee evaluation is a performance review process where employers provide feedback to employees about their performance at work. Employee evaluation is the pro… Read More
2023-08-19 13:30
What is Employee Morale?
Employee morale is the overall outlook, attitude, satisfaction, and emotions of employees in the workplace. Employee morale is important because it directly affects… Read More
2023-08-19 05:30
What is Employee Poaching?
Employee poaching is the act of recruiting someone who already works for another company. This can be done by offering the employee a better salary, more benefits… Read More
2023-08-18 13:30
What is Employee Turnover Rate?
Employee turnover rate is the rate at which employees leave an organization. A high Employee turnover rate can be a costly problem for businesses. When employ… Read More
2023-08-18 05:30
What are Employee Wellness Programs?
Employee wellness programs are defined as on-site or near-site health promotion and fitness facilities and services that are designed to encourage employ… Read More
2023-08-17 13:30
Who is an Employer?
An employer is a person or organization that hires employees. Employers may be businesses, governments, non-profit organizations, or individuals. An Employer is responsib… Read More
2023-08-17 05:30
What is Employment?
Employment is a connection between two parties, often based on a contract for which work will be paid, in which one party is the employer and the other is the employee. E… Read More
2023-08-16 13:30
What Is an Employment Contract?
An employment contract is an agreement between an employer and an employee that legally binds both parties to the working relationship. It includes conditions… Read More
2023-08-16 06:35
In this article, we discuss the largest companies in the United States in 2023. We have done extensive research to get the revenue and Market capitalization of each company.
List of Largest… Read More
2023-08-16 05:30
What Is Employment Status?
Employment status is the legal classification of a worker which determines their rights and obligations in employment law. The main types of employment status are… Read More
2023-08-15 13:30
What is an Employment Verification Letter?
An Employment Verification Letter is a document that confirms an individual’s employment status with a current or former employer. This lette… Read More
2023-08-15 05:30
What is Corporate-Level Strategy?
Corporate-level strategy creates shareholder value through growth and profitability and gives overall direction to the business. Corporate-level strate… Read More
2023-08-14 13:30
What are Brand Pillars?
Brand pillars are the core values that guide and inform a brand’s identity. They provide a foundation for all of the brand’s communications and help to en… Read More
2023-08-14 05:30
Leveraging secondary brand associations is a way of associating with another entity or brand to help you build brand equity, expand into new markets, and attract new customers.
As a business… Read More
2023-08-13 13:30
What is a Brand Mascot?
A Brand Mascot is a character that is used to represent a company or product. Brand mascots can be human, animal, or cartoon characters, and are often used in marketi… Read More
2023-08-13 05:30
What is Brand Packaging?
Brand packaging is the process of creating and designing the packaging for a brand that includes branding elements such as a logo, company name, or other marketing m… Read More
2023-08-12 13:30
What Is Brand Hierarchy?
Brand hierarchy is the organizational structure of a company’s brand portfolio. It outlines the relationships between a brand’s different elements, and h… Read More
2023-08-12 05:30
What is a Brand Value Chain?
A brand value chain is a framework that helps businesses understand how value is created, delivered, and captured within their brand. It is a tool that can be us… Read More
2023-08-11 13:30
What is Brand Equity?
Brand equity is the brand-perceived value that a company has built up over time. This value is based on positive customer perceptions and associations that the company… Read More
2023-08-11 05:30
What are brand archetypes?
Brand archetypes are universal symbols or characters that help create a brand identity and convey brand values as a persona. By definition, archetypes are recurrin… Read More
2023-08-10 13:30
What are Brand Development Strategies?
Brand development strategies are the key elements that define your brand’s purpose, values, and personality. Brand development involves a combina… Read More
2023-08-10 05:30
What is a Brand Bible?
A Brand Bible is the definitive source for a company’s brand design, treatments, and fundamentals. Brand bibles are essential to the successful development of a… Read More
2023-08-09 13:30
What is Individual Branding?
Individual Branding is the process of creating, developing, and promoting a brand identity that is uniquely associated with an individual product of a parent bra… Read More
2023-08-09 05:30
What is a Brand Deck?
A brand deck is an overview of your entire brand, typically including visuals such as logos, colors, fonts, and imagery along with audio tracks or speaker’s notes… Read More
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