2024-06-05 04:22
AI, with its diverse content generation tools, is significantly reshaping the content marketing industry. A recent Statistical report reveals that the global market revenue of AI in marketin… Read More
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Building Trust And Engagement: How Leadership Communication Shapes Employer Branding Blog
we-storytellers.in
Winston Churchill famously asserted, “The difference between mere management and leadership is communication.â€
Effective leadership communication is the bedrock of trust, engagement, and a shared sense of purpose within organizations. It entails sharing information, ideas, and values between leaders and team members, fueling growth and enhancing the Employer Brand.
2024-06-05 04:08
An award-winning journalist, renowned radio and TV personality, and a media entrepreneur, Vasanthi Hariprakash excels in the art of storytelling.
She is the Founder-Editor of Pickle Jar… Read More
2024-05-03 11:56
The impact of Artificial Intelligence (AI) on marketers is reshaping the way they approach their craft. From data analytics to customer engagement, AI is influencing every aspect of marketin… Read More
2024-04-25 07:14
A story coach, founder, speaker and consultant, Ameen Haque has more than two decades of experience across advertising, theatre, and mythology. He holds a deep-seated conviction in the profo… Read More
Perspectives On Marketing Technology And AI-driven Content Through The Lens Of A Serial Entrepreneur
2024-04-03 10:03
An ABM evangelist, host, Co-founder and CEO, Arun Gopalaswami is an expert in startup mentoring, offering actionable Go-to-Market insights. He enjoys fusing data, personalization, and orches… Read More
2024-04-03 09:59
Today, customers require social proof before they make a purchase decision. In fact, a Nielsen study show that 88% of consumers buy products based on recommendations from people they know. T… Read More
2024-03-31 15:52
With artificial intelligence dominating the digital space, there has been an unprecedented surge in content. But are your content marketing efforts only about well-crafted messages?
Effec… Read More
2024-03-31 15:51
What we perceive as successful leadership has a new definition today, with transformative changes in business, technology, and societal expectations. Organizations worldwide are reassessing… Read More
2024-03-31 15:37
According to LinkedIn Talent Solutions, 75% of job seekers consider an employer brand even before applying for a job. The relentless pursuit of top talents inspires organizations to invest i… Read More
2024-03-06 14:35
A seasoned consultant, trainer, speaker and thought leader, Sandrine Bardot is a true expert in organization transformation with an impressive 30-year journey spanning diverse sectors from h… Read More
2024-03-06 14:20
Boosting your personal brand on LinkedIn requires more than great content; it demands an engaged and valuable audience. We’ve outlined the top 9 strategies to expand your reach and est… Read More
2024-02-06 11:13
Shalini KJ, Founder, Click2Travel.in
Travel was once the preserve of the well-heeled. A trip to an exotic destination was more of a status symbol than an experience to broaden one’s… Read More
2024-02-06 11:05
In 2024, we can anticipate a series of positive market changes and significant global events, some even challenging & critical. Effective leadership will be crucial, and leaders who can… Read More
2024-01-31 06:30
A founder, brand strategist, coach and bestselling author, Ambi M G Parameswaran brings over 40 years of experience in crafting successful brand stories for notable companies such as TCS, IC… Read More
2023-12-27 07:04
A passionate learner, marketer and storyteller, Aditya finds joy in the exploration of change and transformation across industries, geographies, and cultures.
With an extensiv… Read More
2023-11-27 10:01
AI is now an integral part of our work and personal lives, making things easier with virtual assistants and smart devices that cater to our individual preferences. But the fundamental questi… Read More
2023-10-26 06:40
Business storytelling elevates businesses above transactions. It weaves, crafts and connects businesses to its stakeholders with thoughtful narratives.
Think about Nike, their… Read More
2023-10-26 06:18
Here’s an interesting story.
Sarah, an experienced marketer, had an interesting encounter when her client, John, visited her office one day. John, an enthusiastic inventor, ha… Read More
2023-09-27 10:26
Everyone has something to say, but why should anyone listen?
Well, if you are part of that group of everybody, your voice is drowned in the noise.
You have your… Read More
2023-08-23 15:52
Winston Churchill famously asserted, “The difference between mere management and leadership is communication.”
Effective leadership communication is the bedrock of trust… Read More
2023-08-23 15:51
Influencer marketing or social media marketing has been associated with B2C for a very long time. But given its reach and credibility today, it is slowly and steadily gaining importance in B… Read More
2023-07-19 14:39
Two recent adverts tugged at heartstrings and brought forth fond memories of the nineties in the Indian diaspora. The first ad, launched in July 2023, celebrated India’s ‘soc… Read More
2023-07-19 14:24
Recently, I had a disappointing interaction with the customer service of a well-known brand. I had purchased a laptop from a reputed electronic store, and despite their initial setup, th… Read More
2023-06-19 08:44
End of the world epidemic or wonder box of unlimited potential – the expectations from Artificial Intelligence (AI) are immense. When Geoffrey Hinton, ex VP Google and one of its found… Read More
2023-06-19 08:36
It was 1947. Like thousands of others, a young man arrived in Delhi from Sialkot, Punjab, fleeing the horrors of Partition. With just Rs. 1,500 in his pocket, he rented a tiny shop in Ka… Read More
2023-05-24 12:54
A kaleidoscope is always intriguing. As a child, I was captivated by the array of diverse, colourful designs. Unaware of the workings of a kaleidoscope, it remained magical and mysterious un… Read More
2023-05-24 12:04
When was the last time you were enthralled by a story?
I am sure there would have been nights where you couldn’t help but stay awake to finish a gripping novel or movie… Read More
2023-04-25 03:26
Diversity and Storytelling in B2B Marketing and Branding
Stories have fascinated both children and adults for centuries. People are drawn to stories because of their inclination to find m… Read More
2023-04-25 03:20
The story of content as a tool of engagement goes back to 1800. Librairie Galignani, a bookstore in Paris, took a novel route to attract people to their reading room. They started printing a… Read More
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