People generally don't go beyond Google’s first page when they search for products and services. So, follow the SEO best practices. Sooner or later, your website will appear on the first page. For creating effective SEO, you must pay attention to SEO’s two crucial components - On-page SEO and Off-page SEO. In this article, we are going to answer “what is SEO” and “How On-page SEO and Off- page SEO impact website’s ranking. A leading SEO company in India handles both these activities.
What is SEO?
SEO is the method of optimizing your website’s ranking on Google and other search engines. This process helps you get more website traffic and ensure leads & conversions. Ultimately, the motive of doing SEO is to improve your website’s ranking, which then allows you great business. Optimizing SEO is considered one of the most important marketing strategies for any business.
What is On-page SEO?
On-page SEO is beyond keyword optimization. It’s also about giving users a comfortable experience when they visit your website. Making changes to the page's HTML and content is one of the vital elements of on-page SEO. It guides the search engine about the structure of your website, including the website content, website accessibility, page speed, keywords and title. A strong On-page SEO assures your website ranks high on search engines. However, the results may take time. So, be patient and keep following the SEO best practices. On the other hand, having poor on-page SEO might negatively impact your website’s ranking and can lead to reduced business.
What is Off-page SEO?
Off-page SEO is also a process of enhancing the visibility of your website on Google’s top pages. So, your website can grab the attention of more people. Off-page SEO is a strategy that works on third-party websites to promote your business. Off-page SEO activities include social bookmarking, guest blogging, influencer marketing, answering questions on forums, etc.
How are On-page and Off-page SEO Effective for Website’s Ranking?
For any business to succeed, it needs more customers. In online business, you can attract customers by optimizing your website’s SEO. SEO helps your business draw more traffic. But the question is - how can you optimize your website with SEO? You can do this by improving on-page SEO and off-page SEO. You can optimize both of them following the practices shown above. Create backlinks, a part of off-page SEO, for your website by posting meaningful content on websites with a higher domain authority. Such backlinks make Google crawl your website more, resulting in getting your pages indexed faster. Quality backlinks matter! Blend your on-page and off-page SEO strategies effectively for desired results.
Conclusion
Both on-page SEO and off-page SEO play a crucial role in your website’s ranking. Which means, if you have properly handled on-page and off-page SEO of your business, you can get more customers. For optimizing these, you can take the help from experts in the field. Kutumbh Digital, a leading SEO agency in India, is ready to help you.
