Trustmary’s Product Owner Aleksi Halsas acts as an interpreter between customers and Trustmary’s Software Development Team. It is his responsibility to bring the customers’… Read More

Since Trustmary’s CTO Kim Salmi joined the company in 2019, he has had one clear mission: To build a well-functioning Development Team to develop Trustmary’s own SaaS product. So… Read More

Trustmary’s Product Owner Aleksi Halsas contacted Antti Kaikkonen with a short message to ask if he would be interested in coming to work at Trustmary. Kaikkonen tested the product and… Read More

What happens after the 1st funding round in Marketing? Are you interested to know what happens in a SaaS startup after their 1st funding round? I mean what really happens and changes on a… Read More

Aki Hokkanen (Sales Lead, partner), Johannes Karjula (CEO, co-founder), Aleksi Halsas (Product Owner, partner) and Valtteri Ylimäki (CFO, co-founder). IMAGE: Trustmary Media release: fr… Read More

Lead generation is a critical bottleneck in growth for many companies, due to which optimizing websites for lead generation is very important. Testimonials are one factor that can increase c… Read More

Collecting customer feedback and measuring customer satisfaction has become more common in recent years as customer demands rise and competition intensifies in various industries. Almost wit… Read More

Building customer loyalty can be a challenging task, but one that pays off. Loyal customers are more likely to make frequent purchases and spend more money on your brand. They’re more… Read More

When it comes to types of customer loyalty programs, you can put all of them in two big categories – B2C and B2B customer loyalty. Customer loyalty will likely fall when you use B2C st… Read More

Whether you have a customer loyalty program centered around a customer loyalty card, point-based system, or tier-based benefits, it still requires some fine-tuning. For a customer loyalty pr… Read More

Setting up a customer loyalty program can bring many benefits to your business. It can help you retain customers, attract new buyers, and boost your sales and revenue. According to the lates… Read More

When it comes to opening and running a restaurant, owners have to look for all kinds of ways to boost their overall profitability and save money. Building brand loyalty is one of the best wa… Read More

Customer loyalty programs are nothing new. They’ve been used successfully by many types of businesses over the years to get better results. However, the fact that many companies use cu… Read More

Customers are at the heart of every business. Whether you’re in retail, hospitality, IT, even finance, and healthcare, it’s your customers that keep your company afloat. However… Read More

This is the fourth and last summary post of a live webinar series about using Trustmary. If you haven’t signed up for our software’s free version yet, I suggest you do it no… Read More

Building customer loyalty should be at the front and center of every business decision that you make. Without customer loyalty, you’d waste time, money, and effort, always trying to ge… Read More

Earning customer loyalty is an arduous task that requires persistence and dedication. Your high-quality products and services and affordable prices will certainly attract new customers, but… Read More

The past couple of years have been rough for businesses, and while some have bloomed, others have withered. Gaining an edge among the competition is getting ever-so-challenging, especially w… Read More

Building a stable customer base and ensuring a predictable revenue stream is one of the primary goals for businesses in different industries. For these businesses, tracking and improving cus… Read More

This is the third summary post of a live webinar series about using Trustmary. You can sign up for the upcoming sessions here and ask your questions during the Q&A at the end. (If you ha… Read More

This is the second summary post of a live webinar series about using Trustmary. You can sign up for the upcoming sessions here and ask your questions during the Q&A at the end. (If you h… Read More

This is the first summary post of a live webinar series about using Trustmary. You can sign up for the upcoming sessions here and ask your questions during the Q&A at the end. (If you ha… Read More

We can all agree that the most important asset of any business is its clientele. So, it’s crucial to take good care of your customers to keep them happy and satisfied. Companies can ac… Read More

NPS (Net Performer Score) is one of the most critical metrics in any website, yet it’s commonly pushed to the side. That’s probably the case because efficiently collecting the we… Read More

You can’t run a successful business without meeting your customer’s expectations. Customer satisfaction is the key to success for any type of business, and knowing what your cust… Read More

People like answering questions, but they’re not too keen on answering surveys when they get them via eMail. That’s why you’ll need to take extra precautions to make your s… Read More

Apple is one of those brands that never cease to grow and don’t show any signs of slowing down. It continually provides first-class products and excellent customer experiences. One of… Read More

Do you find Pipedrive really useful? It is built to help you keep track of your leads in the sales funnels in real-time. More importantly, it can help you assess the performance of your sale… Read More

One of the best ways to boost your conversion rates is to communicate trust to your website visitors. Enabling visitors to see your customer experience is most efficient when it comes to bui… Read More

Customer feedback has the power to change the world permanently. If every business owner took the time to listen to what their customers have to say, their businesses would develop faster an… Read More

Businesses rely on customer satisfaction to build healthy relationships with customers. The better the relationship is, the healthier the business overall. When it comes to marketing, compan… Read More

In a world of the internet and e-commerce, it’s all about the customer. Modern consumers demand more attention than ever before, and only the businesses that are ready to embrace a cus… Read More

Eilakaisla is a Finnish family business founded in 1971, which offers all recruitment services, HR services and personnel services under one roof. Eilakaisla’s customers represent a wi… Read More

Kattotutka is a Finnish family-owned company that handles inspections, repairs and maintenance of water roofs in properties throughout Finland. Kattotutka started using Trustmary in early fa… Read More

Kaisanet Oy is an expert company in network services, telecommunications, IT services and digitalisation, which creates value for its customers in the form of high-quality IT expertise. Kais… Read More

Satokausikalenteri has been using Trustmary for a long time, especially to gather feedback and recommendations. The recommendations have played a key role in the effectiveness of the Satokau… Read More

Regardless of the size of your business and your current customer base, you always need an influx of new prospective customers who can enable you to take your company to the next level. You… Read More

Finding the holy grail of lead generation is not an easy task. However, there are plenty of resources you can learn from. The internet is this vast library of ultimate guides, how-tos, and v… Read More

While dynamic price optimization and product sourcing are among the primary concerns of eCommerce business owners, they are not the only ones. Budget management is also essential. This is wh… Read More

Järvenpään Ajokoulutuskeskus is a driving school that offers a wide range of driving courses that exceed their clients’ expectations. Trustmary started working with J&au&hell…Read More

Lead generation became one of the most important goals for companies in the eCommerce vertical. But it doesn’t end there. No matter how large or small, any business that uses a website… Read More

Verhoomo Sorsa is specialized in doing upholstery and all sorts of equipping to cars. Having a high customer satisfaction is one of their core values. Trustmary started the cooperation with… Read More

Perintäritari is a Finnish company that specializes in debt collection and has more than 30 years of experience in the industry. During autumn 2019, they first started to use Trustmary… Read More

Mutjutin is a massage tool that already has more than 51,250 customers. The cooperation between Mutjutin and Trustmary has continued for a long time. In the early stages of the collaboration… Read More

Lead generation is the process of generating leads for your marketing efforts and creating a base of potential users. It’s an essential step in digital marketing and allows you to asse… Read More

Getting new leads that convert is one of the top priorities of every business. New leads mean more sales opportunities, which translate to more revenue and ROI. So, how can you capture more… Read More

Online retailers have to use everything they can to generate new leads and increase sales. While that can be done in many different ways, one of the most popular and most effective methods i… Read More

As it works wonders for connecting people from all around the world, it’s not surprising that social media is the ideal tool to use for connecting businesses with their potential custo… Read More

Making content that results in ROI is not an easy task. The world of content marketing and sales operation is vast, and it includes many different terms. Understanding the proper terminology… Read More

If you see low conversion rates after you’ve set up a store on Shopify, don’t worry. This is common. Launching your online shop is one thing; optimizing it for conversions is com… Read More

In this internet age, businesses are only as successful as their website is functional. Since having a fully optimized website is one of the main driving factors of success, companies are ra… Read More

Advertising isn’t easy. It is really hard to persuade someone to buy your product in an era where an average person sees between 4K to 10K+ ads per day. It has created a lot of problem… Read More

Conversion Rate Optimization (CRO) is a detailed process that can turn out to be a complicated task if you don’t know the ins and outs. According to Smart Insights, CRO is complex and… Read More

Conversion Rate Optimization (CRO) is the process of optimizing your website for conversions and making sure that you achieve a high conversion rate. Conversion rate optimization software he… Read More

Conversion Rate Optimization (CRO) is the process of optimizing your website for conversions and making sure that you achieve a high conversion rate. Conversion rate optimization software he… Read More

Having lots of traffic coming to your ecommerce website sounds great but it isn’t enough. Generating traffic is just one part of the puzzle, making visitors convert is the real deal. W… Read More

Lead generation is one of the most common goals companies pursue via digital marketing. Online marketing is simply very convenient for achieving it. There are plenty of ways to do it, and yo… Read More

It’s a pretty well known fact that one of the best ways for us to learn is through a mentor. Someone who can guide us through the tough times, provide advice and answer our questions i… Read More

It can be a struggle for marketers to decide between focusing lead generation or brand awareness. And this can lead most organizations to treat the two strategies separately, when in fact, t… Read More

Google ads can be a highly effective way to drive business and get customers visiting your site, especially when you’re advertising locally. But what criteria can you measure against t… Read More

It can be tricky to judge the success of the conversion rate for email marketing, as this can vary by industry, the quality of your emails and how much you spend on your marketing campaign… Read More

It can be difficult to know where to get started when you’re trying to increase your marketing conversion rates. If you’re not too experienced in marketing you might be asking yo… Read More

Social proof is a term that’s gained a lot of popularity in recent years and is most often associated with online marketing. However, as a psychological idea it goes back much farther… Read More

What on earth is “FOMO?” You’ve probably heard about this term if you’re a copywriter or marketer. FOMO means “fear of missing out,” and it’s a powe… Read More

Social media platforms are perfect for marketers looking to maximize their advertising ROI. One of the most popular advertising platforms for marketers is Facebook, with more than 2.6 billio… Read More

Describing the psychological foundation of FOMO and how it relates to marketing. What exactly does FOMO mean? At some point in our lives, we worry about not being able to catch up with other… Read More

Conversion is basically the holy grail of digital marketing, the utopian goal every marketer on the web is striving for. But, if you have been in this world of digital advertisement for a wh… Read More

Using the conversion rate as a measure of a site’s effectiveness helps set the tone for everything you do right from the start and set your website up for success. Tons of traffic infl… Read More

Take a moment to absorb this: the number of people currently using social media in the world as of April 2020 was about 3.81 billion. Putting this into perspective, that’s about 49% of… Read More

When you track and measure retail conversion rates effectively, you can gain a lot of critical insights into customer behavior, how your store operates and where you need to make targeted im… Read More

Facebook is one of the most popular social ad networks. Facebook earned $17,440 million in revenue from advertising in the first quarter of 2020. With over 1.69 billion worldwide users, Face… Read More

If you’ve spent enough time in the world of sales or marketing, you’ve probably heard the term “conversion rate.” Conversion rate is a statistic that will tell you ho… Read More

We updated the way we present your Net Promoter Score (NPS) on the frontpage of our dashboard. You can select the calculation interval on the right side: daily, weekly, monthly, quarterly or… Read More

NPS or Net Promoter Score how ever you want to call it, has grown quickly in popularity in the past few years. In the early days of Net Promoter Score measurement, the implementations usuall… Read More

Customer experience is one of the key factors that drive growth for a lot of growth companies. Twenty years ago, the customer experience was something that only a few dared to focus on, toda… Read More

Biased survey questions are set up in a way that either lead the respondent intentionally down a path to a certain answer, or are phrased in a manner that can be confusing to them, leading t… Read More

Google reviews are playing an ever more important role in telling the world that you’re a trustworthy business who provides a top quality product or service. In many cases your Google… Read More

Recent statistics showed that Google processes about 81%-91% of all internet searches globally. This staggering figure alone is enough reason to want to get as many positive reviews as possi… Read More

When talking about a marketing mix, usually the talk is around the means of competition in marketing and those means are categorized according to 4P: Product – a product or service Pri… Read More

All the businesses in the world rely on their customers. A business is nothing without its buyers. Customers make a business successful and they’re also the ones who lead to bankruptcy… Read More

It’s obvious to all of us that maintaining a good corporate reputation is important, but do we fully understand what this means in practice or what “good” actually is? When… Read More

It should probably go without saying, but knowing your customers and their needs and measuring their customer experience is absolutely critical to business success. Every good business wants… Read More

Measuring customer satisfaction is essential for your business. Happy and loyal customers are your business’s most valuable asset. There are several ways to measure customer satisfacti… Read More

When it comes to coaching leadership, the focus is on developing people and finding their maximum potential. This is not about managing things, but about people. Rather than giving straightf… Read More