Fashion e-commerce major Myntra acquired 7 lakh new customers during the recently concluded 12th edition of its ‘End of Reason Sale (EORS). The company saw over 3.5 million customers shop on its platform during the fourday sale event and sold over 10 million items across multiple categories.

The top 5 cities that shopped during EORS were Bengaluru, Delhi, Mumbai, Hyderabad, and Pune. Myntra also witnessed a surge in demand from tier 2, 3 cities with 56 percent of its new customers coming from these cities.

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