Businesses across the globe have seen a massive shift in priorities over the past five years. From ‘Growth at all costs’ to 2023 being the ‘Year of Efficiency’ as termed by Zuckerberg, the objectives shifted to reducing operational overheads, becoming nimble, and redefining Processes. Many companies, including tech giants like Alphabet and Amazon, agreed that 2023 was the Year of Efficiency (or the Year of Resilience, as some called it) and optimized processes to do more with less.  But we’re in 2024, and things are different now. Execs believe that 2024 is the “Year of Efficient Growth.” What this means […]