Losing a customer isn’t the end of the line. It’s par for the course for every business on the planet — even those with powerful retention engines. But how they react to losing a customer separates very Successful Saas businesses from everyone else.  Rather than pouring even more money into paid ads to acquire new customers, successful SaaS brands implement a comprehensive strategy for winning back clients. In doing so, they recover a significant chunk of that lost revenue, boost their bottom line, and regain customer loyalty. In this article, we’ll lay out the basics of customer winback strategies, explain […]