The software as a service (SaaS) industry is projected to reach $195 billion by the end of 2023. But, while the market for subscription-based businesses is booming, even the fastest-growing subscription businesses have to deal with cancellations from time to time. When a customer says they don’t want to continue using your product or service, you shouldn’t shoot off a perfunctory confirmation. This is your chance to learn more about the customer experience, repair the relationship, and save the subscription.  In this blog, we’ll explain how Subscription Cancellation Emails fit into the cancellation journey, and why they’re so important. We’ll […]