There was an imminent need for the client to replace legacy systems with a Contextual Marketing platform which supports an integrated approach to campaigning in the digital era. 4 years since the inception, multiple teams at the client use mViva Contextual Marketing solution to design and drive hundreds of campaigns for both subscribers and retailers …
The post Market Leader Migrates Legacy Systems to Contextual Marketing Platform to Drive Real-time Results through Dynamic Campaigns appeared first on Pelatro.
This post first appeared on Pelatro | Precision Marketing Solution For Global Telecom Industry, please read the originial post: here
