2022-06-28 12:12
The adoption of Artificial Intelligence and Machine Learning in Marketing has revolutionized the way marketers approach business challenges. There is no area where AI and ML cannot play a ro… Read More
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Pelatro | Precision Marketing Solution For Global Telecom Industry Blog
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telcos
campaign management solution
analytics
campaign management
campaign
analytics technologies
monetization
solution
hyperpersonalisation
engagement
From getting deep customer insights to designing targeted campaigns, all with a few clicks, Pelatro empowers telecom marketers to deepen engagement with their customers. With years of experience, Pelatro enables telecom clients achieve higher ARPU and lower churn by tailoring precision marketing campaigns.
2022-06-17 11:25
Recently, we concluded a successful webinar on the telcos’ approach to hyper-personalisation and its relevance and need for telecom. Frost & Sullivan’s Krishna Baidya, Head o… Read More
2022-05-13 12:34
Data and Analytics have proved to be the silver bullet for telcos to amplify their customer engagement. The competition from within the industry and external dominant players has shifted the… Read More
2022-04-21 11:52
The data-driven mindset has changed how organizations engage with their customers. Given that telecom operators have an abundance of customer data, it is evident that they will rush to use t… Read More
2022-04-06 07:20
When machines are in charge of making real-time analytics-based decisions for better customer experiences, accuracy and consistency of data with up-to-date contextual and behavioral informat… Read More
2022-03-24 10:29
Why is customer engagement still a challenge for telecom operators?
Amazon gets almost 35% of its revenue by engaging its customers through a recommendation engine. Netflix recommendation en… Read More
2022-02-21 07:37
The digital revolution, fast-tracked by the pandemic, has reshaped the customer’s perception about how they want to be served. Telcos can no longer ignore the need to digitally transfo… Read More
2022-01-20 09:49
Pelatro has been recognized by Forrester in their Tech Now report on Customer Analytics Technologies Q1 2022. Forrester has based their analysis of the customer analytics technology market… Read More
2022-01-19 12:23
Choices are good, but too many of them can kill the excitement. The same is true for the telecom operators sending hundreds of irrelevant offers to their subscribers only to push them away a… Read More
2020-10-27 04:36
In our previous article on data monetization, we discussed about the myriad of critical challenges faced by telcos while monetizing data. And now in this part 2 of the same article, we shall… Read More
2020-10-22 06:41
Connectivity has become critical for business continuity in the COVID-19 pandemic. Over the last few months, internet connectivity has become the lifeforce of global businesses, thereby fuel… Read More
2020-10-16 07:52
The revenue trends have shifted. There is no doubt about it – the data monetization has taken center stage! Not just that, but the way how telecom operators are utilizing their da… Read More
2020-10-07 11:37
A telecom subscriber parks his car near Walmart. Immediately he gets a message on his phone which says this: “Thanks for being a loyal customer! You have an unused balance of XXX loyal… Read More
2020-08-25 13:38
The Telecom sector is today centered around making business decisions based on insights from Big Data Analytics. Nurturing CLM based on insights gleaned from customer data is slowly becoming… Read More
2020-07-27 04:30
In a data-driven business world, where stakeholders are placing their bets on harnessing data to optimise outcomes, customer data is perhaps the most critical ingredient. A sector like Telec… Read More
2020-06-29 08:15
Customer Lifecycle Value or CLV is a critical KPI to track for any business. A healthy customer lifetime value is the hallmark of customer-centricity efforts and speaks volumes about the org… Read More
2020-06-29 05:00
In the Telecommunications industry, Customer Lifetime Value (CLV) is a critical KPI for Marketing teams. Healthy lifetime value is the hallmark of customer-centricity efforts and speaks volu… Read More
2020-06-11 08:12
What is your customer worth to you? This is important because it determines if it makes sense to keep that customer in the ecosystem or let them go. As telcos see a heavy movement of subscri… Read More
2020-06-11 04:55
The Telecom industry witnesses heavy movement of subscriber entry/exit daily and keeping track of the monetary value each subscriber brings to the books is crucial. Using the metric Customer… Read More
2020-05-26 11:22
CX is the most important lever CSPs have today for gaining competitive advantage. Telecoms is truly a VUCA world and volume, velocity, and veracity of the data involved make it more complex… Read More
2020-05-07 06:00
The impact of Coronavirus has brought the entire world to a standstill. From crippling economies to hitting businesses hard, the COVID-19 pandemic is taking a toll. As an essential service i… Read More
2020-04-29 05:00
In the world of Telecom Marketing, digital-age Campaign Management teams have evolved significantly to become highly performance-oriented with a strong identity of its own. Today, Customer V… Read More
2020-04-08 04:00
Dynamics of customer targeting change by the hour and ability of Telcos to quickly adapt to the nuances using flexible, yet robust campaigning mechanics will define Customer Centricity pract… Read More
2020-03-19 07:01
After a few decades of unprecedented growth, telecommunications is starting to mature as a business. The old days of guaranteed growth are gone, and network coverage has become ubiquitous, l… Read More
2020-03-19 07:01
After a few decades of unprecedented growth, telecommunications is starting to mature as a business. The old days of guaranteed growth are gone, and network coverage has become ubiquitous, l… Read More
2020-03-16 10:14
Depicting the most common challenges faced by marketers in the Telecom industry and what they need to counter the pain points.
The post Pain Points of Campaign Managers in Telecom Marketing… Read More
2020-02-13 05:00
Together, Artificial Intelligence and Machine Learning have witnessed phenomenal growth over the last 4-5 years and Telecom has been one of its biggest beneficiaries. Cognitive technologies… Read More
2020-02-11 07:00
The post Test appeared first on Pelatro Read More
2020-01-28 04:30
We live in times where Customer centricity has become a norm for companies of all shapes and sizes. In big industries such as Telecom, the need to stay relevant to each subscriber requires c… Read More
2020-01-15 04:00
Mobile World Congress (MWC 2020), the mecca of events for the mobile industry is here. With the theme “Limitless Intelligent Connectivity”, the event will showcase futuristic pro… Read More
2019-12-18 06:48
Telecom Marketing has evolved significantly over the last decade. From transmitting look-alike offers to a large subscriber base to building custom plans based on behavioural segmentation, C… Read More
2019-12-17 11:28
The client needed a new-age solution to rejuvenate its Loyalty Management program. In-house built legacy systems had started wearing out. LMS from Pelatro has added a level of dynamism allow… Read More
2019-12-17 10:26
There was an imminent need for the client to replace legacy systems with a Contextual Marketing platform which supports an integrated approach to campaigning in the digital era. 4 years sinc… Read More
2019-12-10 06:35
For Telcos, the need for having a full-fledged and fully functional Customer Loyalty Management Program has become a norm. With cut-throat competition, fast-paced churn and the need to stay… Read More
2019-11-21 05:05
The global Telecom sector is at an inflection point today. In a hyper-connected and highly digitized world, it’s paramount for Telcos to stay relevant to the changing needs and prefere… Read More
2019-10-15 06:52
The biggest worry for Telcos and CSPs today is the dwindling revenue and rising churn. Customer expectations are rising, and competition is getting smarter with technology and tools, drawing… Read More
2019-10-03 11:35
A top Telco was seeking an end-to-end Multi-Channel Campaign Management solution capable of handling large volumes of data and deliver advanced features. Pelatro deployed a flexible Contextu… Read More
2019-10-03 11:33
Reeling under high churn rates, the client sought a comprehensive solution for managing CLV. Pelatro was tasked to develop a Campaign Management practice from scratch which included implemen… Read More
2019-10-03 10:25
A leading CSP in the Caribbean was seeking an AI-ML based Contextual Marketing which could tap into the potential for higher ARPU. An end-to-end Campaign Management solution was deployed to… Read More
2019-09-25 11:31
Chris, 30-odd something lives in New York and works as a Principal Consultant with a leading PE firm. Just like any digital-age customer would, his expectations from all his services provide… Read More
2019-05-13 09:04
Telecom companies are constantly gathering different kinds of data on their current and potential customers in order to profile them. They collect data on their customers’ age, gender… Read More
2019-04-25 06:28
“Those who cannot remember the past are condemned to repeat it” – George Santayana
The above quote is apt to ensure efficiency without compromise in the quality and Dy… Read More
2019-02-27 11:03
Customer retention is the primary objective of any business. Especially, when it comes to the telecom companies where the competition is a neck-and-neck race and the cost of migration is low… Read More
2019-02-20 05:12
For decades, telecom companies have easily survived with their simple business model, where their major challenge was building the biggest network. As long as the network worked, this busine… Read More
2019-01-29 11:23
With over millions of users, the telecommunication industry deals with an enormous amount of data every second of every day. Data analytics is becoming a crucial part of the business, especi… Read More
2019-01-29 11:23
With over millions of users, the telecommunication industry deals with an enormous amount of data every second of every day. Data analytics is becoming a crucial part of the business, especi… Read More
2019-01-29 11:23
With over millions of users, the telecommunication industry deals with an enormous amount of data every second of every day. Data analytics is becoming a crucial part of the business, especi… Read More
2018-03-08 10:38
The rules in telecom no longer remain the same. With the number of unique mobile subscribers having passed 5 billion people in 2017, and set to reach 71% of the world’s population or 5… Read More
2018-03-08 10:38
The rules in telecom industry no longer remain the same. With the number of unique mobile subscribers having passed 5 billion people in 2017, and set to reach 71% of the world’s popula… Read More
2018-01-31 12:01
Big data analytics has made a splash in the telecom sector and is here to stay. Aside from boosting ARPU numbers, operators have turned to analytics to address various problems the market is… Read More
2018-01-31 12:01
Big data analytics has made a splash in the telecom sector and is here to stay. Aside from boosting ARPU numbers, operators have turned to analytics to address various problems the market i… Read More
2018-01-02 11:49
A report said, “Though adoption was initially driven by the younger generations, the use of mobile is not restricted to the young—there’s a new demographic that’s lea… Read More
2017-12-28 07:26
If you’re thinking of implementing a campaign management system for your network, the ultimate goal is to increase Average Revenue per Unit rate of the network. A campaign management… Read More
2017-11-28 08:38
According to the Nelson Company report, Q3 2016, the top smartphone apps were Facebook, Facebook messenger, YouTube, Google Maps. Interesting thing to notice is, all the applications are pr… Read More
2017-11-15 09:21
Businesses are moving from transaction-based engagement to relationship-based engagement. Research indicates interesting statistics about customer service satisfaction levels. A… Read More
2017-11-15 09:21
Businesses are moving from transaction-based engagement to relationship-based engagement. Research indicates interesting statistics about customer service satisfaction levels. A… Read More
2017-10-24 16:33
The IoT landscape is growing bigger with each passing day. Smart thermostats, interactive fitness trackers, intelligent home appliances and driverless cars no longer belong in the world of f… Read More
2017-10-13 06:23
Technology transformation has made almost everything possible. From accurately predicting weather to pin-pointing a single customer’s preference at any given point of time. Network ope… Read More
2017-09-26 23:30
In a Pew Research poll, a majority of 8000 technology experts stated that the most vital skills in the workplace of 2026 would be “hard-to-teach intangible skills like emotional intel… Read More
2017-09-18 06:17
Pelatro’s mViva solution has the capability to service quad play telcom service providers to help them cross-sell, up sell and manage end-to-end marketing campaigns.
The post Infograph… Read More
2017-09-18 00:02
Customer churn is a significant problem for telecommunication service providers. Annual churn rates for telecommunications companies’ average between 10% and 67% globally. According t… Read More
2017-08-29 11:56
Learn how Pelatro implemented Precision Marketing Solution to leverage contextual data and deliver rich customer experience
Implemented Precision Marketing Solution to leverage contextual… Read More
2017-08-23 09:16
Pelatro implemented end-to-end multi-channel campaign management solution that processes through more than 1.5 billion transactions every day was implemented to streamline operations.
Downlo… Read More
2017-07-31 11:09
Customer loyalty is a thing of the past in the telecom industry. Mobile operators, the world over are seeking to retain customers, decrease churn and increase ARPU. Personalization is a key… Read More
2017-07-10 10:00
The multichannel campaign management market is on the rise. Every industry is looking to succeed in almost saturated markets and omnichannel marketing operations have been the solution for… Read More
2017-07-07 10:00
We live in a world where the average consumer is exposed to as many as 5000 advertisements every day and what’s more interesting is the fact that he only responds to about 10. The imp… Read More
2017-06-27 05:00
Telecommunications is a fast-evolving business moving at a frenetic pace with an expected global revenue of 1.2 trillion Euros by 2019. It has become important for CSPs to aim for sustainab… Read More
2017-03-31 13:04
Leveraging the power of data, enterprises want to go above and beyond certainty to provide an enhanced customer experience. Considering the speed at which data is generated and processed, a… Read More
2017-03-31 12:54
Your customers are highly informed and know a lot about your industry, your products and services. Push marketing is no longer enough to engage them. You may not get the desired leads and co… Read More
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