Email Surveys are one of the most effective and direct ways to get feedback from customers and employees. Sending feedback form links through emails is also hugely popular and yields pretty good results and response rate.

Considering that, past couple of weeks, the team at Zonka Feedback was focussed on ways of improving the email survey response rate even further for you. So here’s introducing Embedded Survey Questions in Emails with Zonka Feedback.

With Embedded Email Surveys, you can now include your first question of the survey within the email itself so that your customers can click directly within the email to give a response!

Why embed a question in the email survey?

Effectiveness of Email Surveys

It’s no secret that sending email surveys is extremely popular for all businesses, especially when your customers are not in the premises and you want to send surveys that they can respond to easily later. Because of the popularity they work quite effectively. Embedded questions in the surveys is just a great add on to that and make email surveys even more effective!

Better Response Rate

Because there’s a lot of difference between email open rate and survey open rate as customers have to click on a button and then a survey opens up in the browser which they can fill up. With embedded surveys, they’re able to answer the first question from within the email itself. This improves the survey response rate significantly.

Easier to Respond

If you’re sending a single question survey and the question is already embedded in the email – imagine how easy that would make for customers and respondents to click on an answer and respond. Even for multiple question surveys, having the first question embedded in the survey removes the barrier for the customer of having to click on the button and open the survey.

With Zonka, you can embed a lot of different types of questions in your email survey. You can embed any one click, single selection question in your email which should be the first question of your survey. For instance, you can embed –

• Rating questions
• Net Promoter Score question
• Customer Effort Score Question
• Single Choice Button Questions
• Radio Button Questions (with or without images)

Easy Steps to send Embedded Email Surveys with Zonka

Here are few simple steps to follow when you’re embedding your questions in email surveys with Zonka Feedback.

1. Create a survey with a single choice question like NPS, CES or CSAT on your first screen
2. Go to Survey List and click on Email Icon under the distribute column to send email invitation for that survey to your customers and respondents
3. In the side screen that opens, choose Embedded for Question Type from the first tab on the left hand side.
4. Once done, the question will appear in preview on the right hand side. Choose the right settings that you’d like to display,
5. Do other changes like email body, signature and more and send your question embedded email survey!

Not on Zonka yet? Take a Free Trial for 15 days with Zonka Feedback to change the way you take feedback.

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