Resonance collaborated with Versace Brand Ambassador Betty Wu to amplify the brand’s 520 message of lover to create buzz on social media. We worked with many Red KOLs to shoot photos of themselves wearing the collection, and managed the amplification of Versace’s 520 key messages across the platform to create awareness and encourage netizens to purchase.

• Social Media
• WeChat
• Campaign
• KOL/KOC Collaboration