2022-08-24 05:56
To increase brand awareness during 520, we collaborated with several couples KOL to create a series of relevant content on the Red platform. We selected three couples with young fan… Read More
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Know China social media news, trends and insights for brands. At socialbrandwatch, we offer China digital and social media news along with various trends.
2022-08-24 05:38
We created a story, “Escape to the memory,” as a part of La Perla’s perfume launch campaign content, e-commerce, and social media assets. The story featured a woma… Read More
2022-08-23 11:29
To increase Hennessy’s brand awareness, we created a “Tribute to the Legend” column on WeChat to share the brand’s heritage and craftsmanship to create an em… Read More
2022-08-22 08:47
To promote Givenchy’s Prisme Libre skin-caring glow foundation, we developed a sampling application H5 to educate users about the new product and inviting them to try the pr… Read More
2022-08-22 08:28
To showcase Not So Ape’s fusion of Japanese street trends and street culture, Resonance created a short video featuring young individuals expressing ideas in d… Read More
2022-08-20 03:33
In order to enhance brand awareness for Gant, we created an interactive H5 to allow followers to share love during 520. Followers can pick flowers from a garden of love to create th… Read More
2022-08-18 04:22
To promote Victorinox’s annual campaign celebrating the virtue of traditional Chinese culture, we produced a series of KV shootings and an animation video to b… Read More
2022-08-17 03:21
2022-08-17 03:08
To increase brand awareness for Dorco during the Chinese New Year, we created an interactive H5 to capture fans’ attention and enhance followers’ stickiness.
The interac… Read More
2022-08-17 02:59
Istituto Marangoni launched a campaign to celebrate its 85th anniversary and by leveraging the “exam” hot topic during the Gaokao period to increase the number of course… Read More
2022-08-17 01:52
Every year, Istituto Marangoni holds a fashion show event where students can show their work and demonstrate their skills in front of a live audience. We proposed an… Read More
2022-08-16 08:53
Givenchy H5
Givenchy H5… Read More
2022-08-03 10:24
2022-08-02 11:49
2022-08-02 10:37
Byredo’s new makeup line took a very artistic approach to building the brand personality. We produced SVG assets to create beautiful, engaging content that captures attentio… Read More
2022-08-02 10:36
We combined the Young Rose Campaign visual assets and applied creative SVG and layout to maximize the new collection launch content on WeChat. To increase brand awareness and visibi… Read More
2022-07-29 06:24
To deliver the concept of Versace Greca to Chinese audiences and promote the Versace FW21 collection, we created a WeChat augmented reality maze that mimicked the Versace Greca desi… Read More
2022-07-29 06:07
Resonance collaborated with Versace brand ambassador Betty Wu to amplify the brand’s 520 message of lover to create buzz on social media. We worked with many Red KOLs to shoot… Read More
2022-07-27 11:08
Home Page Dom Pérignon
Home Page Hennessy
We created an H5 Art021 tasting reservation provided convenience and… Read More
2022-07-27 11:01
To increase customer loyalty and satisfaction, we designed a WeChat mini program that provided an exclusive registration system and an ownership certificate of the limited ed… Read More
2022-07-27 10:54
Italian luxury brand GCDS launched its Tmall flag store in the middle of October. For driving awareness and online store traffic during this upcoming double eleven shopping festiv… Read More
2022-07-27 10:36
Versace Popup Intro Part
Versace Popup Reservation Home Page
We launched an immersive Versace popup store in Shanghai Pla… Read More
2022-07-27 10:18
Versace CVD Album
Versace CVD Inspiration
To promote the Versace Chinese Valentine’s Day capsule collection, we… Read More
2022-04-15 14:47
Byredo engaged Resonance for a social buzz campaign to promote the exclusive China launch of their latest fragrance, Young Rose.
Using Byredo’s campaign imagery, we developed… Read More
2020-11-02 09:17
Lanvin tasked Resonance to find relevant KOLs to attend their 130 exhibition opening to amplify the exhibition across their channels.
We leveraged our previous relationships and inv… Read More
2020-11-02 08:46
Premium Italian menswear brand Slowear was entering China market and needed a strategy to earn awareness in the market We proposed working with key fashion/lifestyle/travel influenc… Read More
2020-11-02 08:31
pronovias1… Read More
2020-11-02 06:49
To increase awareness and purchase of Givenchy’s Le Rouge lipstick, we created three videos featuring KOLs rediscovering their uniquely beautiful selves, paired with a simpl… Read More
2020-11-02 06:32
2020-11-02 05:54
2020-11-02 05:12
Our goal for Parkson’s Spring Beauty Festival Campaign was to attract new Parkson members online while communicating a concept that lets female netizens feel pampered by Parks… Read More
2020-11-02 03:32
To bring out the romance of Chinese Valentine’s Day for La Perla, we shot a series of photos and collaborated with illustrator 龙荻 (Long Di) to create a special g… Read More
2020-09-24 10:43
2020-09-07 10:39
Playing off of Tiffany’s special mooncake gift box for Chinese Mid-Autumn Festival, Resonance created an interactive game featuring a bunny that jumped across clouds. The bunn… Read More
2020-09-07 07:47
To bring a touch of Chinese art to Italian luxury brand Canali for Chinese Valentine’s Day, Resonance collaborated with a famous paper artist, 刘通 Liu Tong, invit… Read More
2020-09-07 07:32
To connect with China’s netizens during Chinese New Year, Victorinox created a special edition collection featuring four Ancient Chinese constellations. This was the first… Read More
2020-09-07 05:57
Drawing on the similarities in audience profiles between Star Alliance and Tesla, we created a joint promotional campaign that highlighted the Star Alliance Circle travel progra… Read More
2020-09-07 04:24
In order to promote Parkson’s Spring Beauty Festival and drive both online and offline sales, we designed a WeChat H5 game to interact with users and at the same time educate… Read More
2020-09-07 04:03
Resonance was tasked to maximize social media awareness for Bose’s new Revolve Speaker. We worked with three musician celebrities to create social content that resonated w… Read More
2020-09-07 03:11
Lanvin announced brand new creative director Bruno Sialelli on Jan.2019. We need to increase the brand awareness and create social buzz for FW19 Fashion Show which is the first show… Read More
2020-09-03 12:04
Tiffany launched WeChat mini-program pop-up stores to sell special editions of products for 520 and Chinese valentine’s day holidays in 2019. We tracked our followers’ b… Read More
2020-09-03 12:00
We combined youth culture and popular Chinese internet language with Victorinox’s special design to gain higher engagement among younger audiences on Weibo and… Read More
2020-09-03 09:46
Canali planned a limited-edition CNY collection launch in China, but due to recent controversies in the luxury industry, decided not to run their global assets locally at the last m… Read More
2020-08-07 10:30
RED is the go to channel for Chinese netizens looking for advice on which cosmetics brands to buy.
To increase awareness and attract new audiences on RED, Resonance established an o… Read More
2020-08-04 11:18
2020-08-03 10:27
Every summer is TOMS’ peak selling season. To create the right summer vibe, generate compelling local content and expand awareness for TOMS, we collaborated with three local i… Read More
2020-08-03 04:19
Michael Kors released a Graffiti series to celebrate Chinese Valentines Day. In order to bring the brand closer to the millennials, Michael Kors collaborated with 2 post-90s celebri… Read More
2020-07-30 11:28
With the athleisure business booming in China, OYSHO needed new assets for their fitness line that resonated with local consumers. We created a video, featuring Liang Yuan, a local… Read More
2020-07-28 08:55
Oysho had an ecommerce challenge: how to increase sales on Tmall of its less popular products? To answer the challenge, Resonance worked with popular artist Haochen Zhang to create… Read More
2020-07-22 11:01
During Brooks Brother’s 200th Anniversary, the brand wanted to explore new ways to connect better with its Chinese audience. The idea wasn’t to launch another big camp… Read More
2020-07-22 10:49
Resonance uses a mix of WeChat, Weibo, tourism verticals, KOLs and other digital platforms to maintain a consistently high level of engagement with Dubai Tourism’s audiences… Read More
2020-07-22 08:52
Calvin Klein was looking for a fun way to engage with Chinese audiences on Chinese Valentines Day. Resonance built a social commerce WeChat mini program for Calvin Klein to tie its… Read More
2020-07-21 07:03
Resonance has been working closely with Dubai Tourism for 5 years, bringing to life the diversity of this Middle-Eastern metropolis to China. Appealing to a well traveled audience… Read More
2020-06-08 10:34
Paul Smith’s #My name is Paul Smith# campaign featured an offline exhibition in Beijing. To create awareness and traffic to the event among young Chinese millennials on digita… Read More
2020-06-04 06:23
To celebrate Brooks Brothers’ 200th Anniversary, we aimed to educate and impress audiences with Brooks Brothers’ legacy and show why netizens should choose the Brooks… Read More
2020-03-07 10:08
2020-03-02 10:45
Prada had a dilemma, it wanted to create social buzz for its Plaza66 flagship store, but the brand’s social channels can only post traditional, formal press release recap cont… Read More
2020-02-07 09:12
Watches & Wonder is an international trade show in the watch industry. We brought the then Hong Kong offline exhibition online by developing a WeChat mini site, engaging with a… Read More
2019-08-24 11:17
To promote TOMS 2018 Fashion Week key products, we carefully selected and collaborated with Top RED KOLs. KOLs were chosen from a range of different categories, to ensure we created… Read More
2018-12-18 02:31
Since China’s Millennials are mostly online an on their mobile devices, ad budget has increasingly shifted to digital and mobile marketing as spend on traditional marketing declines. W… Read More
2018-12-11 03:57
Newsfeed ads such as those that show in WeChat Moments and popular news apps like Toutiao have become the most effective way for brands to connect with Millennials online. This is due to the… Read More
2018-12-06 10:00
China’s Millennials aged 20-34 are the primary driver of luxury purchase in China. Half of this audience has an income of at least RMB 300k per year. They purchase more impulsive… Read More
2018-11-29 02:12
For China’s netizens seeking luxury brands, online accessed via mobile is the channel that provides both the first point of contact as well as a continued connection. The most importan… Read More
2018-11-27 02:21
Chinese consumers evolve fast. Since 2015, The primary driver of luxury spending has changed, from new luxury consumers making their first purchase, to sophisticated luxury consumers who hav… Read More
2018-11-23 07:40
Jerry Clode, Resonance’s head of digital and social insight, was interviewed yesterday by Business of Fashion regarding Dolce & Gabbana’s recent troubles in China.
Following… Read More
2018-11-22 05:17
On Tuesday, November 20th, the World Federation of Advertiser’s held their final meeting of the year. The World Federation of Advertisers (WFA) is a global trade as… Read More
2018-11-22 03:40
Due to the proliferation of fake products and products of dubious quality, China’s netizens are wary of new products they aren’t familiar with. Therefore, brand loyalty among Chi… Read More
2018-11-20 00:05
Perhaps due to the One Child Policy creating many single child families, Millennials grew up with a lot of family support and attention. Pooling together all of the family’s resources… Read More
2018-11-13 02:45
Last week, to coincide with CIIE being hosted in Shanghai, AustCham hosted a discussion and panel on the future of New Retail at the Westin Bund Centre – New Retail: Making Retail Grea… Read More
2018-11-06 03:57
Ecommerce is big in China, but not nessessarily amnong luxury brands. This is perhaps mostly due to the nature of luxury brand products which are generally very expensive than the average ec… Read More
2018-10-30 09:20
Resonance’s Research Manager, Michael Norris, was sought out by Ordre for comment on latest developments in Chinese fashion incubation and retail strategies.
Ordre is a European online… Read More
2018-10-30 06:59
WeChat Moments is one of the most effective ways of reaching out to WeChat’s massive social media user base. WeChat recently released a report featuring the top 10 most loved WeChat mo… Read More
2018-10-30 05:05
Horasis the Global Visions Community hosted 500 delegates in the beautiful Ukrainian city of Kiev this past week for its 14th annual Davos style Horasis China meeting; an annual meeting of t… Read More
2018-10-30 00:18
Millennials spend a lot of time online versus other age groups. Being exposed to fashions and trends from all over the world has led to greater sophistication and independence when purchasin… Read More
2018-10-23 03:00
Tier-1 cities like Shanghai Beijing and Guangzhou on average have citizens with greater than average wealth vs. the rest of China. However the most wealthy Chinese tend to live in Tier-2 cit… Read More
2018-10-18 02:23
On October 17, Resonance’s Consumer Research Manager, Michael Norris, interviewed Meituan Dianping’s CMO Steven Shu as part of ITB Asia. ITB Asia is Asia’s largest travel e… Read More
2018-10-16 02:53
Millennials in China have grown up during a very special time in China’s history. While they’ve definitely learned about China’s many troubles during the 20th century, Chin… Read More
2018-09-18 01:35
Parklu recently released a report documenting trends in destinations discussed by China’s influencers and KOLs. While destinations mention fit closely with China top travel destin… Read More
2018-09-13 00:52
Social media has only woven deeper into the fabric of how China’s netizens make purchase decisions online over time. As shown below social’s role as a medium of discovery and res… Read More
2018-09-11 03:00
It’s no secret that China’s e-commerce landscape is cut-throat. Of the many large e-commerce platforms, only 10% of stores make serious money. This is due to slower smartphone us… Read More
2018-09-06 11:03
The latest report from Millward Brown and WPP: Brand Z Top 100 Most Valuable Chinese Brands show us how Chinese brands are becoming more powerful around the world. This is largely due t… Read More
2018-09-04 08:18
Resonance’s Jerry Clode was recently interviewed in the South China Morning Post about American brands effect on luxury fashion in China. It’s a great read, full of revealing ins… Read More
2018-08-28 04:33
Greater China is top of mind for man of our clients. Recently we put together a few graphs comparing each of the markets digital opportunities. The key difference is China’s vast scale… Read More
2018-05-24 10:56
On June 26th, Resonance’s head of research and digital insights, Jerry Clode, will be leading a workshop at the American Chamber of Commerce.
Titled: “Brand America in China &nda&hell…Read More
2018-04-24 04:48
We’re proud to announce Resonance’s Jerry Clode and Michelle Yan have made it on the 2018 Campaign Asia Digital A List for creative excellence in the marketing and communica… Read More
2018-04-23 06:58
I’m sure you’ve heard China’s internet is booming. I’m sure you’ve heard of the power of WeChat, and how everything is “moving so fast”. But how, wh… Read More
2018-03-14 03:27
Organic virality has been over for brands on Facebook and Twitter for a while now. But brands scratching their heads about why their WeChat figures are so low might find some small comfort i… Read More
2018-01-28 02:37
This time of year in China the anticipation is building for the lunar new year celebration, which falls on Friday February 16 this year. The year of the dog is incoming, which might seem lik… Read More
2018-01-24 01:50
WeChat is releasing a brand new eye-catching ad format featuring large visuals and surprise ‘easter eggs’ in time for the Chinese New Year holidays in February. The New Year ads… Read More
2018-01-22 04:50
Social Media in China
Tencent, the owners of China’s largest social media platform WeChat, are employing 200 Chinese content reviewers to flag up low quality or harmful content on the… Read More
2018-01-04 04:48
Social Media in China
The popularity of smartphones means it’s easier than ever to follow our favourite celebrities on social media. One young lady has become an overnight sensation as… Read More
2016-10-19 08:27
In the age of big data, some may question the need for research as part of building a brand in China. Well, it is is not as simple as downloading a spreadsheet or looking at some platf… Read More
2016-10-17 00:26
Just watched Tmall’s launch video for Double Eleven AKA Singles Day (view below). I liked it, not just because it was a nice piece of brand communication, but also because it rei… Read More
2016-09-30 11:21
The importance of KOLs (Key Opinion Leaders) is a big thing here in China – and quite hard to keep on top of. Topklout.com recently published a this chart of the Top 100 KOLs on… Read More
2016-09-28 02:23
As competition rises in China, we are noticing that Chinese brands, in particular, technology brands, are really placing emphasis on creativity and story telling to build brand affinity. &nb&hell…Read More
2016-09-23 04:07
Communicating in Digital can be fragmented, hard-to-control and even get a bit dizzy because of the various dynamics in this fast-moving area. However, rushing to get on WeChat, Weibo and Li… Read More
2016-09-22 07:44
While brands are celebrating the WeChat Moments Ads favoring to outreach customer segmentations among 549 million WeChat users, WeChat created one more reason for retailers to love it more&n&hell…Read More
2016-09-21 09:31
Inspired by the rising local e-commerce powers such as Alibaba group, JD.com along with other B2C platforms, China has now become a pioneer regarding online shopping. To capture t… Read More
2016-09-20 03:27
Since Taobao launched their virtual upstairs campaign launched on 10th August, young Chinese netizens have become regulars and crazy shoppers at their “mystery second floor”… Read More
2016-09-18 03:58
After the launch of iPhone 7 on 7th September, Penguin Intelligence (run by Tencent) conducted a survey regarding the attitude Chinese consumers hold toward the new iPhone 7. The study sugge… Read More
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