Since China’s Millennials are mostly online an on their mobile devices, ad Budget has increasingly shifted to Digital and mobile marketing as spend on traditional marketing declines. WeChat, China’s most popular all-in-one app is taking the lion’s share of digital budgets.
Digital Ad Budgets Steadily Increasing
Brands are focusing more of their ad dollars on digital. Mobile adspend is also increasing, and will be on par with internet adspend soon.
Traditional Marketing is in Decline
Digital marketing adspend has grown to 50% of traditional marketing. It’s estimated this trend will continue as millennials are best reached online.
60pc of Digital Budgets are Spent on WeChat
WeChat takes the lions share of digital budgets, due to its robust ecosystem of customer services.
This post first appeared on Digital And Social Media News – SocialbrandWatch, please read the originial post: here
