For someone who owns a small business or multiple projects, you would need to know all about your customers, how they behave, what they need, and how you can give that to them — especially in a progressively customer-centric digital world like the present. You don’t only want to know about your customers, but how to build relationships with them, and how to make those relationships valuable for both the customers and the business. In comes Customer Relationship Management, which you may have only heard of as a software for businesses, but there is much, much more to it than that. What is CRM? Customer Relationship Management (CRM) is an approach to managing an organisation’s interactions with its current and future customers. The Customer Relationship Lifecycle Acquisition – attracting new customers Retention – keeping a high proportion of current customers..

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