2020-08-18 12:23
If you want audiences to engage with your content, you need to mix it up. Here are 52 types of content you can leverage to give your customers plenty of variety…
ListsContent consu… Read More
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Calloway Green Blog
callowaygreen.com
A blog for those looking for web design and SEO training. Our SEO training is second to none and we have helped people get their sites to the top of Google in many industry types.
2020-08-06 11:04
It seems Google is keen to get involved in content curation with the launch of Google Keen. This new, content discovery service is being dubbed ‘a rival to Pinterest’, but that&r&hell…Read More
2020-07-13 23:00
Although this article is aimed specifically at those companies who are based in the Birmingham area of the UK and its surrounding areas (we’re not afraid to mention the Black Country h… Read More
2020-07-09 11:48
A few weeks ago when lockdown had eased a bit, we went for a drive to visit (albeit at a distance) my mother in Birmingham.
We had a bit of a walk round (at 2 metre distance) and then hea… Read More
2020-07-02 14:53
Think of dwell time as someone loitering with intent on your website… but in a good way!
Dwell time is the amount of time your website visitors spend looking at a page on you… Read More
2020-06-24 23:00
Many an SEO company will promise you page one rankings and increased website traffic galore… but make no effort to understand your business or SEO goals.
Thousands of pounds later, yo… Read More
2020-06-16 14:17
How to Kill the Fear of Being on Camera
So… you want to shoot video content to speak directly to your audience.
You’ve seen other businesses do it and it looks really prof… Read More
2020-06-09 12:36
Blogs burst onto the scene in the 1990s, but are they still relevant 30 years later?
At a time when social media seemingly dominates audience attention, you might be wondering whether it… Read More
2020-05-12 07:52
These are unprecedented times for business in the UK. We have purposely kept our blog quiet during these past few weeks for fear of creating “just another coronavirus post”, but… Read More
2020-03-20 18:20
I’m going to guess that in my lifetime and in your lifetime, you’ve not experienced anything quite like the Coronavirus Crisis which is affecting us all on a Global scale. I also… Read More
2020-03-09 11:35
It’s a bit of a shock when you walk in one morning after a day off, open your laptop and find a hundred emails from your sales guys asking where all the leads have gone.
As a market… Read More
2020-01-27 10:50
If you want to improve your website’s visibility in Google, the first step is to find out where it is right now, but it’s actually a little bit more difficult that it sounds… Read More
2019-10-31 10:05
If you have ever shown any slight interest in search engine technicalities, then you may have had an inbox full of news about the latest “BERT” update from Google.
It stands for… Read More
2019-09-29 09:16
E-A-T SEO stands for “Expertise”, “Authoritativeness”, “Trustworthiness” and it’s a test that Google runs against content to judge its ranking. I… Read More
2019-09-02 08:01
Visibility % – The Visibility % refers to how visible your the domain, subdomain or URL is in position tracking. It is a metric based on the position of all your keywords.
The ai… Read More
2019-08-23 10:28
A website that’s been around for a long time has probably
built up a lot of content that ranks well in Google.
But, you’ve got bored of it, and you want a complete
redesign:… Read More
2019-08-06 12:24
One of the problems of getting what you want from your website can be
the ridiculous amount of information floating around on the web. Basically,
what most of us want is a return on investme… Read More
2019-04-04 11:10
Getting people to your website in order to try to
convert them into customers is surely one of the most important goals of SEO,
or indeed, any digital marketing campaign.
However your SEO… Read More
2018-07-23 13:37
Have you got even the foggiest idea what HTTPS is?
No?
Neither have lots of other people who use the web, but it's very important.
In a nutshell, it's a method of ensuring that any data you… Read More
2018-05-10 11:20
Holy Catfish Batman, that GDPR post went a bit nuts!!
Preamble:
It seems it struck a nerve, which is good, because this who… Read More
2018-05-01 09:31
GDPR is getting to be like Y2K preparations.
It seems everyone is talking about it as if there will be Armageddon on the 25th May unless we all run around burning files and throwing hard dri… Read More
2018-04-09 15:48
It's a fair bet that most of you reading this use Facebook.
It's used by billions of users worldwide, and many people can't go anywhere without sharing the details of their trip and posting… Read More
2018-02-01 11:37
With its scorching rate of growth, Instagram has become very attractive to online marketers. Even though its current base of 700 million monthly active users is still behind that of Facebook… Read More
2018-01-03 12:36
All was rosy and sweet for Laura Goodman and Michael Gale of Carlini, the newly opened restaurant in Albrighton, Shropshire.
They invested £200,000 into it, and by all accounts, i… Read More
2017-12-20 10:33
I don't need to tell you that the business landscape is constantly changing.
Facebook has gone through many changes, as has Googe and other large platforms. What your clients are looking fo… Read More
2017-12-13 15:41
We were recently at a conference where people were discussing what it was they “did” to help companies.
Chris mentioned we “did SEO” and there was an audible groan fr… Read More
2017-12-08 11:45
If like me, you've been bombarded with emails and adverts discussing GDPR, then you might be wondering what all the fuss is about and whether it affects you anyway.
Some of the communication… Read More
2017-10-13 15:20
The tremendous growth of the internet marketplace is unstoppable. Every business is now angling to get a piece of the online market pie and this has led to vicious competition in all niche m… Read More
2017-10-10 15:09
A few days ago we decided to do some research to judge the potential take-up on a course we're offering to small business. Now we know that small business owners don't have much time, but we… Read More
2017-10-10 06:09
For many manufacturing and engineering companies, or indeed, for any company in one of the more “traditional” marketplaces, any #digital marketing can be quite daunting… Read More
2017-10-08 06:25
A short post this one because I don't want you reading it, I want you to go and read something else because it's brilliant.There's a company called “Lead Forensics” that do a rat… Read More
2017-10-04 15:03
The world is full of specialists. If you throw a rock up in the air, it's likely it'll land on someone who is an expert at something. This is true with many industries, and it's true with&nb&hell…Read More
2017-08-08 12:50
Every single page of your website is an opportunity for you to provide some information that will help your visitors buy from you and for search engines to know what you're about.
If you sel… Read More
2017-08-03 11:12
There's a chance you've never even heard about ActiveCampaign.
It's an email marketing package, and so if you regularly send emails to your list, you're probably using MailChimp or Aweber or… Read More
2017-08-01 14:07
There are times as a web developer or content marketer when normal day-to-day work involves doing more mediocre tasks that take up a lot of time.
Today was a day when I faced a challenge.
I… Read More
2017-07-04 12:28
Are you creating videos as part of your content marketing campaigns?
If your answer is “no” to that, then you're missing out on a potentially huge amount of traffic, and there's… Read More
2017-05-22 13:10
Rogue One was released late 2016, and it's made over one billion dollars at the box office.
If you don't know (because you've been to Mars or something), it's part of a new anthology of spin… Read More
2017-04-14 12:54
As I've mentioned many times in the past, links to your website are by far the most important factor when it comes to ranking for any keywords.
I mean, I can't emphasise enough that if you'v… Read More
2017-04-13 13:00
It's been talked about so much by Google, that you'd be foolish to think that offering to sell links in any way would be frowned upon, and people would simply stay away.
But they don't.
Why… Read More
2017-04-12 08:49
The big problem still with SEO is that there's no real agreement as to what it is.
Yes, that's a bold statement, but it's just so complex and wide a subject that many things could be classed… Read More
2017-04-11 09:41
A lot of content marketing and SEO talk is about writing content that appeals to your potential customers.
If you're a plumber, then explain how to change a tap, things like that.
However, t… Read More
2017-04-10 15:05
During my (basic) research for an article discussing content, and whether we should still be calling it “King” or not (never queen, wonder why?), I noticed something interesting… Read More
2017-04-09 19:17
Even though the SEO world has changed a lot over the past few years, there's still a perception amongst many that to get found online you need to be a technical guru.
I mean, yes, there's so… Read More
2017-04-03 17:01
“I absolutely hate pop-ups!“
Of course you do, everybody does, and absolutely no website owner wants them on their site because they all absolutely hate pop-ups.
Pop-ups are such… Read More
2017-03-19 14:23
We talk a LOT about Content Marketing. We implement a lot of Content Marketing, for ourselves and for our clients.
But it's important that we always keep it in the context of building busine… Read More
2017-01-19 12:28
The world is a hectic place, and one of the biggest problems with our busy schedules is that many of us are not getting enough sleep.
According to NHS Choices, most of us need around eight h… Read More
2017-01-16 17:16
I’ve just written this rather large article on optimising for local search, specifically for Birmingham (it’s a place I know, so I wrote about it).
Now, it speaks a lot about how… Read More
2017-01-16 11:23
Although this article is aimed specifically at those companies who are based in the Birmingham area of the UK and its surrounding areas (we’re not afraid to mention the Black Country h… Read More
2017-01-13 13:26
This is a question that was asked by a couple of people in various ways, and it’s a good one.
I’ve come across this barrier to SEO for years, and it’s no surprise.
SEO star… Read More
2016-12-30 10:50
Having a business is great.
Having healthy competition is useful.
But many businesses are finding the big guys are taking over.
Is this happening to you?
If you run a small retail business i… Read More
2016-11-30 09:39
Every now and then we see something that makes us go “WOW!”, and today we found this little gem from Skilled.co.
We’ve been banging on about social media for years, but thi… Read More
2016-11-29 13:41
Doesn’t sound very nice, does it, “parasite SEO”?
I imagine you’re thinking right now about some nasty insect that attaches itself to your back and sucks away at your… Read More
2016-11-14 12:51
Do you ever see those adverts telling you to “Stand out from the crowd”? They usually have a load of fish going one way and one that’s a different colour going the other wa… Read More
2016-11-01 09:58
Where would you prefer to do your Google search? On your desktop or your smartphone?
It was last year when the tech giant started to tinkle with the experimental idea of a mobile index, and… Read More
2016-09-12 15:22
Unless you’ve been living in a cave for the past few years or managed to blag a ticket to Mars, then you’ll know that the mobile web is growing fast. However mobile web, for all… Read More
2016-08-25 14:58
Nobody likes spam emails.
They take up Internet bandwidth, waste your time (even if all you do is delete them) and some of them carry viruses, malware and other nasties that can ruin your co… Read More
2016-08-03 16:55
Yes, I know that sounds familiar, but SEO can be difficult, and I want to explain a few techniques that can get you great results quickly. Ideally, also cheaply, if not free, and here’… Read More
2016-07-26 14:38
On-going SEO can be difficult, and this puts a lot of people off doing anything at all, but what if you could make a huge impact to your ranking and bring in one new customer by making one s… Read More
2016-07-14 16:09
No, seriously, I mean it. I do, read this, it’ll take you a couple of minutes but it could make you lots of money.
HONEST!
You’ve probably ready about Pokemon Go, but not taken a… Read More
2016-05-22 08:06
Could an ancient well be the start of a new springwater business in Acock’s Green?
Although testing needs to be done, this could be quite a boost for Shakeel Afsar who discovered it w… Read More
2016-05-15 10:54
Google has a long history of altering the way the search results look, often with a view to altering the way people engage with it, but the standard title and description layout has been una… Read More
2016-05-10 11:22
Everything You Need to Know – The Ultimate Starter Guide to SEO
Struggling to get your site found?
Don’t despair, so are lots of other people… Read More
2016-04-26 14:24
Did You Watch the marathon? Are you inspired to get fit and run it next year?
Well, if you do hold dreams of getting fit so you can don a shark outfit ready to pound 26 miles of London stree… Read More
2016-04-08 11:44
Unless you’ve been living on the moon for the past week, you’ll have no doubt heard of the “Panama Papers Breach”, a potentially career-limiting data exposure that se… Read More
2016-04-05 15:43
While surfing the web this morning on the lookout for inspiration, I happened across an article that had an advert embedded in it. The great thing is, this advert wasn’t selling anythi… Read More
2016-03-18 16:30
Earlier this week we quietly launched our new SEO Audit tool, but we didn’t really explain what it does because we were still testing it.
But, we reckon we’ve tested it enough, s… Read More
2016-03-15 10:47
If you have no idea what I mean by ‘Hummingbird’, then you’re probably not the kind of individual who spends hours each day trawling through Google updates.
You&rs… Read More
2016-03-08 14:26
It’s true, I’ve had to replace my head several times now, it keep exploding. Why? Because certain myths about SEO, which are utter, utter nonsense, keep cropping up.
You can unde… Read More
2016-03-01 08:53
Towards the end of 2015, there were rumblings from people who spend far too much time on the Internet, that Google was about to change the way the search results are displayed. This one was… Read More
2016-02-23 14:32
If you’re in any way interested in marketing your website, there’s a good chance you’ve heard that video marketing is the way to go. Naturally, with YouTube being the secon… Read More
2016-02-18 11:52
Local SEO is important for many businesses, in fact, probably for most businesses. Although being found nationally is great, being found locally can often prove to be more profitable and may… Read More
2006-06-07 11:16
Back in January, Matt Cutts (head of Google Web spam) told everyone that guest blogging is dead. What did he mean by this and is it really the end of guest blogging as we know it? First off… Read More
2006-06-07 11:16
Very often you find that your best way to get customers is to stick local. I.e. if you service a local area only or you’re pretty glued to a certain distance from your base then being… Read More
2006-06-07 11:16
A few things going on in Google Land that you may have missed… New search results layout Last week Google updated the way search looks in a refresh that is the biggest change in some… Read More
2006-06-07 11:16
Is link building still a valuable tactic in 2014? Well I happen to believe it is and it’s a powerful one, too. It’s not all about creating millions of links anymore, the days whe… Read More
2006-06-07 11:16
Have you found that no matter what you do, how much content you publish or how many links to attract, your website is never found in Google? Wondering why, no matter how hard you try, you ca… Read More
2006-06-07 11:16
As we kick off the New Year, there stands a reasonably good chance that a lot of people will have a bunch of resolutions that will fit into two neat categories: Get fit, and make more money… Read More
2006-06-07 11:16
Getting your website found is an excellent way to get new business, and, of course, as most people are using Google, you want to be found there, so SEO is the favourite subject of most compa… Read More
2006-06-07 11:16
As we leave 2015 and head into 2016, companies like us will be looking for ways to advise our clients on how search will change and what to do about it. We’ve already written about wha… Read More
2006-06-07 11:16
December has arrived, and it’s an ideal time to start planning for the year ahead. Here’s three questions that you could be asking yourself. How do we stay ahead of the competiti… Read More
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