uqwo.com – Indomie’s strategy strengthens its position as the legendary instant noodle in the country, This year, Indomie celebrates its 50th anniversary. This instant noodle brand is certainly familiar to many people in Indonesia. In fact, his name is already worldwide.
Indomie is arguably the legendary instant noodle in Indonesia. How come? Its long journey has made this one brand accompany consumers from generation to generation.
Starting from chicken broth-flavored noodles that Indomie first introduced in 1972, they continue to innovate and develop various other flavors, from traditional to fusion . So, what makes this brand continue to impress its consumers?
Support from Inside and Out
For a brand or company, support from consumers is one of the main factors for their long existence in the business world. This is also felt by Indomie.
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Axton Salim, Director of PT Indofood Cbp Sukses Makmur Tbk, said that the enthusiasm and support from consumers that continues to flow has made Indomie survive to this day.
“They are always supportive and enthusiastic about the innovations that we present. That’s why we are constantly motivated. Apart from that, we also have a solid team from factory to marketing, everyone always maintains cohesiveness,” said Axton, Friday (04/11/2022).
He added that no less strong support came from the owners of Indomie Food Stalls (Warmindo). According to Axton, they are figures who are credited with providing a better experience for consumers.
The trick is to create instant noodles into a variety of dishes, such as Indomie corned eggs and other menus.
Taste Consistency and Quality
Regardless of the innovation and development of variations, Indomie has succeeded in maintaining its original taste since its inception. This is a form of consistency in maintaining the taste and quality of production that never changes.
Simple, Reach Everything
Indomie tries to reach its consumers from all segments. This instant noodle does not target consumers at a certain level but is more comprehensive. Even from the age category they try to stay relevant.
“Looking at the market situation, we also continue to develop our thinking. For example, how to relate to a younger audience. We understand that the millennial, Gen Z, and earlier generations are certainly different. It is our job to stay relevant to consumers,” said Axton.
