Brevo
Read the full Brevo review
Overall rating
4.5
Forever free plan available
Pros
- Comprehensive onboarding process
- Easy to create and embed sign-up forms
- Host your website with your own custom domain
- Wide range of third-party tool integrations
- Built-in Meeting Scheduler & Deals Pipeline tracking
Cons
- Email design Templates are limited
- No strict email law compliance
- Campaigns can be sent from free email service providers like Gmail
Best or unique feature
- Website builder and web hosting service
- Advanced automation builder and Deals Pipeline monitoring
User Interface & Ease of Use
Deliverability & Email Tools
Analytics & Insights
Personalization & Templates
Integrations with Other Tools
Automation & Scalability
Subscription & Sign Up Forms
Support & Knowledge Base
Pricing & Trial
Are you in the marketing trenches, hunting for that elusive edge?
This Brevo review might just be the intel you need.
We’re dishing out the raw scoop on Brevo’s platform – where it delivers and where it might fall short.
Don’t miss out on this candid breakdown; it’s the guide that could sharpen your campaigns and possibly redefine your marketing strategy.
Dive in for insights that promise no fluff, just the crucial facts that every marketer should weigh in on.
How to Evaluate an Email Marketing Platform
Choosing the right email marketing platform is crucial, and it’s easier than you think. Focus on the user interface and ease of use first; a complicated system can turn a simple task into a chore. Look for platforms that offer standout personalization and templates to really connect with your audience.
Subscription and sign-up forms are essential for growing your list, so don’t skim on these. The platform’s deliverability and email tools determine whether your message lands in the inbox or gets lost in the void.
Integration capabilities can make or break your workflow efficiency, so check these thoroughly. Reliable customer support and a comprehensive knowledge base can be lifesavers when you hit a snag.
Analytics and insights are non-negotiable for refining your strategy, while automation and scalability ensure the platform can grow with you. Finally, weigh up pricing and trial options to find a service that matches your budget and needs.
Keeping these points in mind will lead you to a platform that fits your email marketing plans perfectly.
1. User Interface and Ease of Use
Rating for Ease of Use
Navigating an email marketing platform shouldn’t be a puzzle. That’s why the user interface and ease of use are paramount when choosing a tool like Brevo.
A well-designed UI saves you time and eliminates frustration, allowing you to focus on creating impactful email campaigns.
User Interface
Stepping into Brevo’s user interface, you’re greeted with clarity and professionalism. It’s designed to be clean and straightforward, ensuring setting up an account is hassle-free. This approach extends throughout the platform, making tasks like crafting emails and analyzing campaigns feel seamless.
Brevo focuses on a user-friendly experience, turning the potentially complex into something simple and accessible. It’s about getting you to what matters most without the clutter, ensuring your marketing efforts are supported by an intuitive and efficient interface.
Account Onboarding
When you sign up for an email marketing platform, the last thing you want is to get bogged down in a lengthy setup process. That’s where Brevo stands out with its account onboarding experience.
Unlike other platforms that might have you setting up everything from the get-go, Brevo makes the sign-up quick and fast. You’re not thrown into the deep end immediately. Instead, Brevo welcomes you with a comprehensive onboarding process after sign-up.
This approach allows you to familiarize yourself with the platform at your own pace, setting up your account details, preferences, and integrations before diving into your email campaigns. It’s a thoughtful method that ensures you’re well-equipped to start on the right foot, making the entire journey smoother.
I really appreciate this approach because it respects your time and readiness, making the daunting task of beginning with a new platform feel a lot more manageable and user-friendly.
2. Personalization and Templates
Rating for Personalization
Personalization and templates are key to making your emails stand out in a crowded inbox. Brevo provides customizable templates and personalization options to tailor your messages for each recipient.
Whether crafting from scratch or starting with a template, you have the tools to create engaging, impactful emails effortlessly.
Personalization
In today’s email marketing world, personalization is key to connecting with your audience. With Brevo, you get to add personalization variables not just in the actual email content but in the subject line and preheader too.
This flexibility allows you to craft messages that resonate on a personal level with each recipient, making your emails more engaging and effective.
What’s really cool is that Brevo includes a mobile view for editing and previews. This feature gives you a clear picture of how your emails will look on mobile devices, ensuring that your personalized messages hit the mark across all screens.
The ability to fine-tune your emails for mobile users is invaluable, considering how many people primarily check their emails on their phones.
Templates
When it comes to designing emails that capture attention, having the right templates is key. Brevo provides a selection of templates, though it’s worth noting the variety is somewhat limited at this time.
You have the option to work with layout templates, offering a foundation to build upon and customize according to your needs. Alternatively, Brevo’s library includes ready-made templates for quicker setups.
While the current selection may not cover the full spectrum of design needs, each template is designed to be versatile and customizable. This approach ensures you can still craft emails that reflect your brand, albeit within a narrower range of choices.
Campaign Builder
If templates don’t match your needs and you prefer creating your campaign from the ground up, Brevo offers two powerful tools: a rich text editor for those who want a straightforward way to craft their message, and an HTML editor for those with coding skills looking to have full control over their email’s design.
This setup ensures that whether you’re focused on content alone or want to dive deep into customizing your email’s appearance, Brevo provides the necessary tools to bring your unique vision to life. It’s about giving you the choice to build your campaigns your way, with the level of detail and customization you prefer.
3. Subscription and Sign Up Forms
Rating for Sign-up Forms
Subscription and sign-up forms are vital for growing your email list, and Brevo’s intuitive design simplifies this process. Their customizable forms efficiently gather subscriber information, paving the way for smart contact management.
This seamless integration primes your email campaigns for better targeting and engagement from the outset.
Forms
Creating forms for your potential subscribers is a breeze with Brevo, thanks to its user-friendly drag and drop editor. It allows you to swiftly piece together a form that not only looks good but also functions seamlessly.
When it comes to adding a Captcha, Brevo steps up the security game, although it does mean you’ll need to fetch a site key and secret key, adding an extra step that some other platforms might not require.
When you set up your form, you have the choice between double opt-in and single opt-in, with or without confirmation, giving you the flexibility to decide how subscribers join your list.
Embedding your forms on your website couldn’t be simpler; whether you prefer using iframe or HTML codes with CSS styles, you get a clean, cohesive look on your site.
Plus, everyone who signs up is automatically funneled into the list you’ve designated for that form, streamlining your workflow and keeping your subscriber management as efficient as possible.
Landing Page and Website
Brevo steps up its game by offering a drag and drop landing page builder that’s a total game-changer. Imagine being able to whip up branded landing pages and websites that look like they took days to create, in just minutes.
