From its McNuggets to the McSpicy, the fast food brand is celebrating its poultry selection.

McDonald’s has unveiled a new ad that puts its Chicken offerings front and center. In the spot, viewers see different groups of people enjoying their food. Each scene seamlessly moves into the next, with the characters finishing each others’ sentences.

Directed by Tom Speers, the 60-second spot is part of a wider omnichannel campaign by Leo Burnett UK and is based on findings that McDonald’s broad range of chicken is what makes it stand apart from competitors.

“McDonald’s has some of the most well-loved Chicken out there, from the classic Mcnuggets to new fan favorites like the McSpicy,” said Andrew Long and James Millers, executive creative directors at Leo Burnett UK.

“This campaign celebrates the full range of McDonald’s chicken, showing how not only does it ‘Hit Different’ for different people in different moments, but that it’s the variety that makes it stand out from the competition.”