2024-04-19 18:30
The clever marketing tactic, which appears to have originated earlier this year in Brazil, is delighting TikTok users and generating millions of views for both big box retailers and small bu… Read More
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2024-04-19 17:31
Weed lovers: sit back with your munchies and enjoy four hours and 20 minutes of stoner-friendly, star studded content this weekend.
With the haze of 4/20 weekend looming in the air, cannabis… Read More
2024-04-19 16:40
A series of AI-generated images promoting Alex Garland’s new dystopian flick, Civil War, has the internet up in arms, sparking fresh concerns about the technology’s role in enter… Read More
2024-04-19 13:30
Lights, camera, action: on an exclusive tour and interview, Hartman guides The Drum’s LA reporter through the 80,000-square foot studio in Playa Vista, revealing its prolific productio… Read More
2024-04-19 12:00
Plus, AI takes center stage at TED2024.
First two versions of Llama 3 released
Meta announced yesterday that it had released the first two iterations of its Llama 3 collection of open-source… Read More
2024-04-19 11:30
Withers & Rogers LLP’s Laurie Bray shares her view on the trademark clash between Dr Martens and Temu. Who will win, the boot or the boot sale?
Dr Martens is suing one of the… Read More
2024-04-19 09:56
The bourbon brand has teamed up with Wesley Joseph for a spot that leverages its most recognizable asset and uses it to create a buzz for younger audiences. It’s a fun and fresh m… Read More
2024-04-19 09:01
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
Don’t get distracted by Netflix’s surging profi… Read More
2024-04-19 09:00
Marriott International's Rajeev Menon (president of APEC) has vastly expanded the hotel's presence in the APAC region over the last 23 years. As part of LinkedIn APAC's Take the Le… Read More
2024-04-19 06:00
From ‘near me‘ to ‘for me,‘ AI is fundamentally changing search. Jason Hartley of PMG says marketers need new tactics to take advantage of this shift… Read More
2024-04-18 20:14
In a new television commercial, the Argentinian superstar puts a savory spin on an iconic soccer anthem.
Soccer aficionados worldwide are accustomed to the resounding chant of “Ol… Read More
2024-04-18 19:00
The division between brand and performance marketing is dead. Just ask the chief marketers of the world’s biggest brands.
This week, marketing, media and adtech experts descended… Read More
2024-04-18 14:44
The forthcoming UK General Election is expected to be the ‘richest’ of all time, with more money being spent to push political messages than ever before. In such a complex media… Read More
2024-04-18 14:30
There’s no escaping from the ‘tries the product, dances with joy’ advertising trope. VCCP’s Max Keane theorizes that pre-testing is the culprit.
As Dave Trott recentl… Read More
2024-04-18 12:55
More than a minor disruption, the deprecation of third-party cookies is a transformative shift in the digital advertising landscape - and advertisers need an action plan.
The post-cook… Read More
2024-04-18 11:55
China's luxury market, driven by domestic spending, younger consumers, and sustainability, presents European brands with growth opportunities demanding tailored strategies and digital engage… Read More
2024-04-18 10:14
It might be because I was just browsing the lunch menu there, but Leo Burnett’s loving homage to the perfect burger wins Ad of the Day.
McDonald’s UK is taking a new twist on its… Read More
2024-04-18 09:26
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
Grenfell Erased from Volterol ad
Consumer healthcare c… Read More
2024-04-18 09:04
There’s no pandering to algorithms, no subcultures, and no trend-chasing in Uncommon’s latest BA creative. Saatchi & Saatchi’s Jonny Turnbull explains why it shows… Read More
2024-04-18 06:00
Boring, inauthentic, repetitive: just some things people say about attempts to sell to them on social media. VJ Anand of VaynerMedia gives these tips to stick out from the crowd.
A recent su… Read More
2024-04-18 06:00
Beyond the dream of standardized RFI questions and credentials, what do new business people in the marketing industry want to see change in the near future? We asked them.
At a recent roundt… Read More
2024-04-17 17:02
Lisa Materazzo takes the wheel with ‘Freedom of Choice,’ unveiling the brand’s broad range of vehicles and pioneering marketing strategies to engage a new generation… Read More
2024-04-17 13:58
Other athletes, including Max Whitlock and Emily Campbell, have come together ahead of the event to inspire people to take action and reach their personal goals.
With the Summer Olympic Game… Read More
2024-04-17 13:02
Why are ‘fake ads’ outperforming the real ones on LinkedIn? I have a theory. Come down the rabbit hole with me.
We cover a lot of creative at The Drum, and by creative, I r… Read More
2024-04-17 13:00
A completely unscripted commercial titled ‘Mom Knows Best’ celebrates the real stories of mothers who used Organic Mother’s Milk Tea while they were nursing.
Today, Traditi… Read More
2024-04-17 12:20
The annual celebration of global marketing effectiveness and creativity is returning with a revamped and simplified category structure, making it quicker and easier for entrants to find the… Read More
2024-04-17 09:57
The sex toy brand always finds creative ways around restrictions and its out-of-the-box thinking earns it today’s top spot.
When it comes to advertising its products, Lovehoney has alw… Read More
2024-04-17 09:49
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
Adidas bounces back after Kanye and Rishi brand fail… Read More
2024-04-17 09:02
A good brand needs a great platform idea, says Elliott Starr of Impero. And don’t think you can get away just using its tagline: the two have very different jobs.
What exactly is a 'pl… Read More
2024-04-17 08:45
Could AI have formed the Sex Pistols? No, says Will Tunstall of Tommy, and tech doomsayers overlook that this new advancement contains untold opportunities.
There’s a lot of fear… Read More
2024-04-17 08:02
The campaign marks the two decades that the Unilever brand has advocated for ‘Real Beauty’ and this ad shows the importance of redefining what that looks like as technology progr… Read More
2024-04-17 00:00
Washing detergent marketing has historically been functional and aimed at families, but newsflash: it’s not only parents who wash clothes. Unilever’s vice-president of marketing… Read More
2024-04-16 17:27
‘Home Just Got Real’ normalizes the indefatigable spirit required of homebuyers in the current economy.
From inventory shortages to fluctuating mortgages, owning a piec… Read More
2024-04-16 16:00
The NBA’s latest campaign celebrates the energy and charisma of the playoffs, the postseason elimination tournament which culminates in the seasonal championship.
Is there a distinct v… Read More
2024-04-16 15:45
This week, The Drum is reporting live from Possible Miami 2024. Amid the sea breezes and the buzz, here’s what we’re hearing from industry leaders on the ground.
On the ind… Read More
2024-04-16 15:40
Aimed straight at the hearts (and cramped spaces) of young adults living at home, the fresh ads drive home the importance of privacy in our modern world.
It’s no surprise that millenni… Read More
2024-04-16 13:10
Thread and Fables’ Rebecca Roberts has spent months trying to understand how news brands can reach younger people better. Here are her Gen Z findings.
Sometimes, we get that audi… Read More
2024-04-16 13:01
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
Health concerns for Dr Martens
Shares in Dr Martens plunged… Read More
2024-04-16 11:34
The humor and the sheer grossness of seeing a human eat a cat treat in this campaign, paired with an unconventional approach for the sector, has landed it our top ad of the day.
Dreamie… Read More
2024-04-16 10:36
You might not want to hear this: gen AI’s going to hit a plateau soon. Critical Mass’s Ricky Bacon explains why you’ll need talent and the tools to truly stand ou… Read More
2024-04-16 08:00
We catch up with Abhinav Kumar, global chief marketing officer of Tata Group-owned TCS, to learn about the B2B brand’s ambitious plans with marathon sponsorships, talk AI readiness and… Read More
2024-04-16 06:00
Getting as precise as possible a grasp on what people are saying and searching for online is key to connecting with the right audiences, says Georgia Beattie of iCrossing UK.
In the eve… Read More
2024-04-15 16:00
From getting a premature tattoo to smuggling a dead fish into the rink, the National Hockey League has plenty of real-life fan antics to share.
Today, in celebration of the 2024 Stanley Cup… Read More
2024-04-15 14:56
Tom Birts likes to mock up an ad every now and then. Sometimes, they even win an award. His easyJet entry captured the imagination of adland, and we’d be willing to bet some of you sti… Read More
2024-04-15 12:33
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
ITV ponders political ad placements
A legal loophole could… Read More
2024-04-15 10:05
The out-of-home project is targeting buyers in New York City. It manages to stand out amid a sea of distractions with its intricate painting and hidden messages, landing it our Ad of the Day… Read More
2024-04-15 06:00
Every marketing agency in the land, it seems, has added ‘AI’ to its list of capabilities. So is it already too late to use AI to stand out? We asked agency leaders from The Drum… Read More
2024-04-12 21:35
The new contract includes pioneering AI safeguards and enhanced benefits for guild members.
Today, Sag-Aftra, a guild representing some 160,000 entertainment and media professionals, and maj… Read More
2024-04-12 19:20
It’s a collection stacked with style and flavor.
Ready to step up your fashion game and flavor game simultaneously?
You’re in or a treat, thanks to an unexpected partnership betw… Read More
2024-04-12 16:32
A new short film plunges viewers into a dimly lit apartment, where the universal nightmare of tax preparation takes on a life of its own.
Tax season — it’s sure to send shivers… Read More
2024-04-12 15:58
Ahead of Possible Miami 2024, The Drum has been producing a special five-part series spotlighting key marketing pros speaking at the event – and how their roles are evolving. In this f… Read More
2024-04-12 12:00
Plus, some big developments in the race to build AI chips.
Microsoft AI says it will open an ‘AI hub’ in London
Microsoft announced last month that it launched Microsoft AI… Read More
2024-04-12 11:19
Alongside the new visual identity and package design, there is an uplifting TV ad tying everything together. Here, we dive into the beverage company’s updated masterbrand approach… Read More
2024-04-12 10:48
We’ve had our fun, but now we should stop “bullying” the abrdn rebrand. Two years on, AML Group’s Ian Henderson believes it deserves more credit and le… Read More
2024-04-12 10:25
Amid a whiff of backlash against the very idea of ‘purpose’ as a strategic principle for brands, Revolt’s Nick O’Quinn says we should take stock of what purpose-drive… Read More
2024-04-12 10:00
Just how efficient and profitable is your agency workforce? A new report might just have the way for you to master this.
Modern agency leaders are like fortune tellers. They can look into th… Read More
2024-04-12 09:16
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings, brought to you today by editor-in-chief Gordon Young.
Claims RSPCA campaign dis… Read More
2024-04-12 09:09
The campaign turns shocking statistics into extremely poignant images that memorably convey the organization’s plight. For that message, we have made it our Ad of the Day.
Change the R… Read More
2024-04-12 08:00
Upon the launch of the agency’s 2024 Agency Playbook, Propeller’s Branwell Johnson lays out the rules of the game for agencies using social media to grow.
There’s a saying… Read More
2024-04-11 18:06
Antibiotic and presciption ‘monsters’ sit in an urgent care waiting room to spread awareness about growing antibiotic resistance worldwide.
Antibiotics pose significant risks, pa… Read More
2024-04-11 17:00
BBDO’s chief creative, who made a mark in the advertising world with memorable, culturally resonant campaigns like Snickers’ ‘You’re Not You When You’re Hungry… Read More
2024-04-11 11:40
‘Fake it until you make it’ is an ethos that Gymbox’s Rory McEntee has wholeheartedly embraced. He offers his truth with proof that a spoof can raise the roo… Read More
2024-04-11 10:15
Agencies from New Zealand and Australia have rated the pitch process. TrinityP3 Global’s Darren Woolley explains the findings and welcomes more clients to commit to change.
E… Read More
2024-04-11 09:19
It’s the store cupboard item you either love or hate, but today, we’re loving it because this ad from Adam&EveDDB is captivating, funny and a little bit sneaky.
To sprea… Read More
2024-04-11 08:52
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings, brought to you today by editor-in-chief Gordon Young.
Meta and Google invest in AI… Read More
2024-04-10 18:35
TikTokers with a knack for hair and scalp care have the chance to become billboard famous thanks to #CécredWashDay, a new partnership between the singer’s new brand and Dive Bil… Read More
2024-04-10 18:07
In the latest edition of ‘Convene. Challenge. Change.’ – an editorial partnership between The Drum and the 4A’s – WhataBurger marketing comms VP Donna Tuttle an… Read More
2024-04-10 17:35
For now, the partnership will focus exclusively on AI-generated images – but not images depicting people.
The first time Frédéric Raillard met McCann Worldgroup glob… Read More
2024-04-10 15:17
The femtech brand has also released a report, the findings of which detail difficulties such as depression and anxiety that can occur during the often-overlooked fourth trimester.
Elvi… Read More
2024-04-10 12:00
A black-and-white portrait series explores the beauty of everyday heroes and their morning routines.
In the hustle and bustle of our daily lives, the calm of morning holds a special signific… Read More
2024-04-10 11:00
There’s also a Target Lady campaign starring Kristen Wiig and a fashion collab between Sherwin-Williams and Dapper Dan.
Every week, The Drum picks the top global campaigns from our Cre… Read More
2024-04-10 10:03
Sopheon’s Emma Hughes has been in some big rooms with big egos. Here’s how she *sometimes* manages pugnacious pitch pride.
Allow me to briefly set the scene: you&rsquo&hell…Read More
2024-04-10 10:02
Marketing leaders from The Drum Network tell us the awards categories of their dreams, and their imaginary winners (though not every category is one you’d want to win).
The summer brin… Read More
2024-04-10 09:10
This intriguing concept mixes grief, hope and humor and marks a shift in the non-profit’s typical communication style, which often takes a direct and indignant tone, landing it our top… Read More
2024-04-10 09:03
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings, brought to you today by editor-in-chief Gordon Young.
Marks and Spencer’s m… Read More
2024-04-10 08:52
The fast food chain is luring people to its stores by pumping the smell of fries from giant blank billboards.
McDonald’s Netherlands has created an aromatic billboard that diffu… Read More
2024-04-10 08:30
Rebecca Coleman is a CEO and a mom. These roles aren’t as distinct as they’ve had you think. Here’s why.
The toughest business negotiation I ever experienced was over… Read More
2024-04-10 06:00
‘If you build it they will come’: a nice fantasy, but no longer true, says Jack Morton’s Sebastien Klein. In the world of experiential marketing, promoting the whole life c… Read More
2024-04-09 20:34
It was the hottest sneaker in town... until it wasn’t. Designit’s Niklas Mortensen talks us through how the UK PM managed to tread on the hard-earned brand equity of the Adidas S… Read More
2024-04-09 18:42
Once you see it, you’ll never look at the three-bar menu icon the same way again. In a new ecommerce campaign, Oreo embarks on a sweet takeover of the ubiquitous ‘hamburger menu… Read More
2024-04-09 16:55
Generative AI could revolutionize online search. But for news publishers, it could be a disaster.
News publishers have long been disproportionately dependent upon Google, the undisputed lead… Read More
2024-04-09 16:30
The celebs uploaded “resumes” of their personal setbacks to LinkedIn to illustrate how challenges shaped their journeys to success.
LinkedIn users might see a number of new notab… Read More
2024-04-09 16:01
In this case study, learn how haircare brand Vatika Naturals used International Women's Day activations, such as out of home and influencer marketing, to help with their transition… Read More
2024-04-09 12:20
System1’s Andrew Tindall got into hot water over the weekend for critiquing a ‘fake ad.’ Here, he explains why they can actually help marketers make better work.
I sha… Read More
2024-04-09 09:15
The bonkers ad takes a refreshing approach to promoting the football tournament. Replete with a naked pub goer, a lonely dog and even a broken TV, the spot is off-piste in an engaging way.
T… Read More
2024-04-09 09:01
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings, brought to you today by editor-in-chief Gordon Young.
Abrdn ‘bullied’… Read More
2024-04-09 07:50
We catch up with the New York creative shop to hear all about what went into its celebrated work for Michelob Ultra, which placed highly in The Drum’s World Creative Rankings… Read More
2024-04-09 06:00
Technology is progressing at a dizzying rate. Mike Blake of Ledger Bennett highlights the UX trends marketers must know about.
How do you keep users engaged on your website for lo… Read More
2024-04-09 04:00
The cohesive and refreshed assets are being rolled out globally with the hope of creating a more consistent experience for its audience.
Beyond its logo, Lego has embarked on a complete desi… Read More
2024-04-09 00:00
In ‘Own Your Age,’ women over 40 engage in cringeworthy attempts to look younger, like using TikTok lingo and attempting to twerk.
Laura Geller Beauty, a makeup brand cateri… Read More
2024-04-08 22:12
A new bipartisan and bicameral bill stands to establish new protections for Americans’ data online. It could also restrict advertisers’ ability to share consumer data and target… Read More
2024-04-08 19:52
Calling all cardio lovers in Brazil: Gatorade’s new outdoor campaign will measure your heartbeat and hydrate you for free.
Today, a heart-pounding outdoor campaign hits São… Read More
2024-04-08 16:00
Gary Barlow is TikTok’s main character this week, courtesy of an endearingly unpolished video where he proclaims, ‘This is my idea of a very nice day out.’ With the help of… Read More
2024-04-08 16:00
Retailers are using fake price inflation to incentivize sign-ups, but retail experts think it will have the reverse effect.
A few months back, I visited a Tesco Express to buy som… Read More
2024-04-08 15:58
The paint brand analyzed each book’s emotional narrative and matched it with hues that shared a similar mood.
Dulux has revealed an artistic campaign that sees 12 iconic books be… Read More
2024-04-08 11:11
iCrossing UK’s Mark Bell has a warning: AI can still be exciting – but only if we help it avoid the beige ‘regurgitation rabbit hole’ by feeding it bold, interesting… Read More
2024-04-08 10:00
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings, brought to you today by editor-in-chief Gordon Young.
Don’t Go Vilnius?
Go V… Read More
2024-04-08 09:55
The Spanish fashion house isn’t taking itself too seriously here, but its brand ambassadors and garments are still on point. The combination of humor and style makes it the best a… Read More
2024-04-08 08:38
Despite ongoing efforts to defend marketing's impact, a significant portion of advertising budgets is still being wasted due to inefficient deployment and unseen content, says Anastasia Leng… Read More
2024-04-08 08:00
After 10 years in the wilderness, the anthropomorphized sausage stick makes his dramatic return in true cheeky fashion.
Growing up in 90s Britain, no other brand mascot had quite an ana… Read More
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