Its always exciting when we introduce a new product especially one that has been formulated to sit within the NZHF range of Health products. Our latest addition is the NZHF Bilberry 30,000 which has proven to be very popular already!

Bilberry is a berry native to Europe but which can be grown in any part of the world where there is nutrient rich soil and offering a variety of climates. The dark berries are found on mostly wild growing shrubs where the berry has a long history of being used to make juices, jams, pies and cakes. (YUUUM)

The dark colour of the berries (almost black) and its bright red/purple centre is significant in nutrient terms because this colour reflects its anthocyanin content. Bilberries have a diverse range of anthocyanin’s meaning it offers great antioxidant properties to the body. Antioxidants help to combat oxidative damage in the body so can be regarded as beneficial for a range of disorders or diseases in the body. Specially, people look out for Bilberry for eye health as there is an increasing amount of research around the health benefits for reducing retinal inflammation, protecting cornea of the eye, so may be helpful for reducing the risk of macular degeneration, glaucoma or cataracts.

However the benefits of Bilberry don’t end there. Other beneficial antioxidant compounds can be found in Bilberry (a wide variety of phenol’s) and research around its use for cardiovascular, immune and metabolic health would suggest that this “super” berry can be used for a variety of different health issues. There are research papers showing positive health improvements such as

• May decrease inflammation
• May help control cholesterol
• May help control type 2 diabetes
• May improve vision and night vision
• Lower oxidative stress
• Protect DNA and gene expression
• Support brain health

The NZHF Bilberry 30000 has the added benefit of Lutein, another key phytonutrient proving important carotenoids which further help to fight inflammation and boost eye health through many of the same benefits of Bilberry. This makes this product a great antioxidant supplement to use for not only eye health but for a variety of health conditions.

This product is currently our highest strength Bilberry product and with the added benefit of Lutein also makes it a great skin care product! Antioxidants are very important for skin because they help to protect the skin from sun damage and may help with pre-mature wrinkling. But also Bilberry is a great source of Vitamin C, which is another key nutrient essential for good skin health.

If you would like to know more about our brand new product, just ask via the chat or head into our Christchurch store where any of the experienced staff will be able to help you with your questions.

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