2024-04-10 03:17
In the competitive landscape of modern business, making a strong first impression is essential. A Nielsen study found that 59% of U.S. consumers preferred buying products from brands they&r&helli…Read More
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PR News, Views, & Stews
2024-04-08 14:58
In today’s competitive landscape, building a strong brand presence is crucial for business success. Utilizing effective brand tactics can help your company stand out in a crowded mark… Read More
2024-04-08 14:56
According to the U.S. Chamber of Commerce, 2023 saw a record-breaking surge of new business applications totaling 5.5 million. In the dynamic landscape of entrepreneurship, crafting an effe… Read More
2024-03-16 01:59
As you grow your brand, promoting it and your products is vital for success. From pay-per-click and social media advertising to content and email marketing, you have plenty of options. Howe… Read More
2024-03-16 01:57
The digital landscape is a bustling marketplace overflowing with brands vying for your attention. You launch a groundbreaking product, secure a dream partnership, or smash a company goal. B… Read More
2024-03-16 01:56
You’ve written a great press release, and it’s ready to be sent to the media. But how can you reach out in a way that will get your press release read and written about?
To… Read More
2024-03-10 22:26
In the modern digital era, press releases are still an essential tool for businesses to communicate important news and updates to the media, customers, and stakeholders. As much as 1 out of… Read More
2024-02-17 21:22
There is no better way to shine the spotlight on your company than through an event. Getting together influential people in a room and networking offers opportunities like no other.
But don… Read More
2024-02-16 21:19
Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launch… Read More
2024-02-16 21:14
People tend to form their opinions quickly when acquisition headlines hit the news.
Is this acquisition a surprising move? Does it signal potential problems in the industry? Is it a sign th… Read More
2024-02-12 03:32
One significant milestone for any growing company is when they begin hiring top executives.
But imagine reading about one of your competitors in the news announcing a new hire a month after… Read More
2024-01-11 00:03
Do you want to make your press release stand out in the competitive world of media? Allow us to introduce you to a valuable ally: press release quotes.
These concise snippets aren’t j… Read More
2024-01-06 15:04
More and more information is released onto the web every single day. In this oversaturated world, a press release is a powerful tool to convey important information and capture th… Read More
2024-01-06 15:03
Launching a new product is an exciting time for any business. But in today’s crowded marketplace, it can take a lot of work to get your product noticed. That’s where using a PR… Read More
2024-01-06 15:02
Today, success for small businesses depends on online memories. Social media press releases have changed how small companies talk to their fans. Going past the normal limits of press announ… Read More
2023-12-16 00:26
There are so many benefits to using press releases. But only a very small percentage of businesses use them. And with press release distribution software now available to the public,&n&helli…Read More
2023-12-16 00:24
When your business needs to issue a press release, you’re likely more focused on getting the news out to the public than you are about saving money. However, the cost of a press… Read More
2023-12-12 17:53
It’s easy to feel a pang of envy when you see one of your competitors in the headlines. A glowing news story about a new product or an exciting brand can be transformational for some… Read More
2023-12-12 05:16
Are you struggling to get the word out about your business, product, or service? A press release could be just the thing you need to boost your exposure. However, simply writing a press rel… Read More
2023-12-10 16:49
How do top-tier companies manage to announce their leadership changes with such finesse and clarity? How do they craft a new CEO press release that not only informs but also builds trust an… Read More
2023-11-07 21:40
The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. There’s no denying the power of the press, especially when it comes to press releases.
A pres… Read More
2023-11-07 21:37
What’s the capstone of an effective press release that separates it from the noise? It’s the call-to-action (CTA). The right CTA can be the difference between a press release th… Read More
2023-11-05 13:10
What is a boilerplate in a press release a boilerplate? It’s the DNA of your company’s first impression in a press release. Often, it’s the last thing read but the first t… Read More
2023-11-01 23:48
Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the wr… Read More
2023-10-31 14:39
Failing to pay attention to what their competitors are doing is the reason 20% of small businesses fail. It’s very likely that many of their competitors are already finding PR lists t… Read More
2023-10-30 01:20
In today’s evolving and fast-paced digital landscape, it’s more important than ever to use every resource to your advantage. But not everything needs to rely on high-tech method… Read More
2023-10-30 01:18
As a small business owner, you know that breaking through the noise and capturing the media’s attention is no small feat.
Crafting compelling media alerts is the key, and in the follo… Read More
2023-10-04 18:17
Looking to stand out in today’s saturated business world? Consider distributing a PR press release.
A well-crafted press release can help businesses create a buzz, promote brand aware… Read More
2023-10-04 18:16
Some people like to say that all publicity is good publicity, but any small business owner knows that this isn’t true. Negative publicity can be a disaster for a blossoming business… Read More
2023-10-04 17:48
Did your company just put together a press release in the hopes of getting some coverage for a new product or service? This press release isn’t going to do you much good if you don&rs&helli…Read More
2023-10-04 17:48
The global PR market is worth around 100 billion dollars in the US. A press release is necessary if you want to get ranked as the most trustworthy source by the media.
According to Business… Read More
2023-09-25 00:04
The time has finally arrived! After months, maybe years, of careful planning and sleeping nights, your company is ready for the next step. It’s time for your company to step into the… Read More
2023-09-25 00:02
Most companies funnel marketing money into channels like social media, SEO, or even paid ads. While those are profitable areas to invest in, PR is often overlooked in nonprofit marketi… Read More
2023-08-07 02:47
Social media is a must for businesses of all sizes. Platforms like Instagram and Facebook connect consumers with new companies, drive website traffic, and provide endless branding opportuni… Read More
2023-07-12 02:34
These days, almost 80% of people value online reviews as much as personal ones. Maintaining a positive online reputation has become crucial for individuals and businesses alike. The demand f… Read More
2023-07-09 02:20
Up to 94% of tech executives view innovation partnerships as an essential strategy. As a result, there has been an increase in the number of partnerships and collaborations.
When entering a… Read More
2023-07-08 02:47
Over the past five years, demand for the services of public relations firms has been going up by about 2.7% each year. In the United States alone, the public relations firm market now gener… Read More
2023-07-08 02:46
Every single day, the average newswire service publishes anywhere from 500 to 1,000 press releases. These press releases are used to tout everything from new products to changes within… Read More
2023-06-19 13:15
About 65% of marketers struggle with creating engaging or Google-loved content. Meanwhile, businesses with blogs generate 126% higher lead growth than brands without blogs. About 70% of US… Read More
2023-06-03 21:26
Writing a book or a paper can be one of the most difficult things somebody does in their life. It takes a lot of time and a lot of effort. The worst part is that some authors do not know if… Read More
2023-06-03 21:24
Did you know that there are over 56,000 PR lists out there in the United States?
If you are trying to get on a PR list to make a PR deal, then you better get networking soon!
There are so m… Read More
2023-06-02 02:34
About 72% of marketers use content marketing to educate their audiences. Costing 62% less than outbound marketing, content marketing generates three times as many leads. Over 80%… Read More
2023-05-22 15:36
The human attention span is decreasing. About 15 years ago, researchers estimated that our attention span was an average of 12 seconds. These days, it is a hair over 8.
For better or f… Read More
2023-05-05 21:40
In our blistering-fast online world, people have less patience than ever before. In just a handful of seconds, they form a lasting first impression of your business that may be very difficul… Read More
2023-05-03 04:01
There are 33.2 million small businesses in America, and all of them must have an accurate press release dateline. Otherwise, you’ll face endless rejections from news outlets as you di… Read More
2023-05-03 03:59
In 2022, there were more than 300,000 press releases. When you’re writing a book, it’s important to consider how your target audience will access the final product. You can&rsqu&helli…Read More
2023-04-08 00:50
Did you know that journalists open only 3 percent of all pitches?
If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a… Read More
2023-04-08 00:32
When you write a press release, you’re going to need to come up with a headline for it. If possible, you should try to include the words “show,” “reveal,” and/… Read More
2023-04-03 01:39
With 31% of the population spending most of their time online, you need to present the best version of yourself or your company online. If you’ve been involved in a controversial situ… Read More
2023-04-03 01:38
Are you looking for ways to connect with new clients and customers? One important approach to consider is experiential marketing. By giving people ways to actively engage with your brand, y… Read More
2023-03-12 19:06
Statistics reveal that branding consistency can raise a small business’s revenue by 20%. In fact, 85% of organizations have their brand guidelines readily available.
If you want… Read More
2023-03-12 19:01
In December of 2022, Southwest Airlines shut down nearly 100% of flights, leaving customers angry and confused.
This company damaged its reputation within one day and lost many long-term cu… Read More
2023-03-02 18:04
Did you know that a well-crafted press release can generate up to 10 times more media coverage than traditional advertising? That’s just one reason why savvy businesses turn to profess… Read More
2023-03-02 17:56
Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any busi… Read More
2023-03-02 01:33
One of the top three challenges marketers now face is engaging customers. Meanwhile, 88% of consumers expect transparency from brands. With a strong press release strategy, you can inform&nb&hell…Read More
2023-02-06 02:37
In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and t… Read More
2023-02-06 02:35
Press releases are an effective way to get the news out about your business. However, sending your release to the right people is an important part of the process. 42% of people find it cha… Read More
2023-02-06 02:34
No matter what products or services you sell, your business’s reputation matters. Good or bad PR can affect how potential customers see your brand. That’s why it’s so… Read More
2023-02-06 02:33
Are you struggling to figure out how to improve your small business branding? Don’t worry, because you aren’t alone. More than half of marketers (61%) say they struggle to gener… Read More
2023-01-04 22:29
A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by… Read More
2023-01-04 22:28
Developing a comprehensive digital marketing strategy is key to the success of your business. Unfortunately, 37% of companies don’t have a digital marketing strategy in place. A digit… Read More
2023-01-03 18:32
Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release.
This is a … Read More
2023-01-03 18:07
According to the prominent legal services website, LegalZoom press releases remain one of the best ways to promote your company.
In today’s world where we’re constantly bombarde… Read More
2022-12-03 18:10
The press release turned 116 this year. In October 1906, a man named Ivy Lee was the very first person to issue a press release. Today, many public relations (PR) specialists consider Lee t… Read More
2022-12-03 18:09
Did you know that around ninety-five percent of all product launches end up failing?
If you try to plan a product launch without implementing the most effective launch strategies, it is pos… Read More
2022-12-03 18:07
About 46% of consumers will pay more for trusted brands. The more they recognize, appreciate, and believe in your business, the more they’ll buy!
In fact, one loyal customer is worth… Read More
2022-12-03 18:07
Press release, video, blogs, social media posts, the world of marketing is vast and plentiful. Which shall you choose to use?
The beauty of any form of marketing you use for your business is… Read More
2022-12-03 18:06
Only 14% of businesses sent between 50-100 press releases throughout the year. This means they understand there’s hidden magic in making press releases a routine part of your consumer… Read More
2022-11-11 20:00
Did you know that the worldwide press release market revenue is expected to reach $129 billion by 2025?
You’ve just released a new product or service, and you want to get the word out… Read More
2022-11-11 19:58
Over 31% of businesses with a content marketing strategy achieve a 27.1% higher win rate than others. However, only 33% of businesses have a documented content marketing strategy. With… Read More
2022-11-06 13:41
In the US alone, there are over 30,000 newspapers and over 11,000 radio stations. There are also hundreds of TV stations, thousands of websites, and countless other media outlets. So how do… Read More
2022-11-06 13:40
The press release is ready for distribution and it’s precisely at this part that you’re stumped!
While there is no shortage of mediums and methods for publishing… Read More
2022-10-11 22:40
When you see overnight business success, it’s tempting to believe there must be some secret. Why do some companies thrive when so many others fail?
Perhaps there is no secret, on… Read More
2022-10-11 22:37
Did you know that the average B2C business spends around fifteen percent of its budget on advertising?
The advertising field is becoming more competitive. To gain an edge, businesses are wi… Read More
2022-10-03 18:23
Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer?
If so, then here is some good news! Just be… Read More
2022-10-03 18:22
Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. Press releases not on… Read More
2022-10-03 13:49
Writing press releases can become tedious after your hundredth time which can result in bad writing. It’s always good to reevaluate your writing process now and then so things stay fr… Read More
2022-09-05 15:11
Did you know that about 7.5 million blog posts go up on the web each day?
As a business striving for growth, building an online presence is essential. You need to post blogs about your prod… Read More
2022-09-05 15:10
If you’re feeling stumped about how to write a decent press release boilerplate, you’ve come to the right place, friend. Gather around as I share with you the wisdom and know-ho… Read More
2022-09-02 22:59
Approximately 25% of businesses publish at least 10 press releases each year. While some of these may be about relatively minor news, some can be critical stories you need to get out. One p… Read More
2022-09-02 14:55
Did you know that, according to Hubspot, when you use CTAs as anchor text in blogs, you can potentially increase your conversion rates by up to 121%? That’s not the only thing that CT… Read More
2022-08-04 00:28
Nearly 80% of businesses incorporate press releases into their content marketing strategies. If consumers don’t know about your business, they won’t shop from your brand. W… Read More
2022-08-04 00:24
Did you know that about 88% of PR specialists are relying on a new strategy that may shape the future? This new press release strategy is called ‘digital storytelling.’ How… Read More
2022-07-11 17:26
Your branding and reputation are more important than ever, you need to take them seriously. In today’s day and age, it’s harder to maintain your image when there’s hyp… Read More
2022-07-07 15:38
According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand im… Read More
2022-06-10 17:06
The global PR market is expected to grow at a CAGR of 11.1% to reach 102.8 billion in 2022. The increased spending is being driven by the growth of digital marketing and the need for better… Read More
2022-06-10 17:04
Writing a press release is a challenging feat for any writer. You must be able to craft your message in the fewest words possible but still make it clear to readers what you’re trying… Read More
2022-05-24 16:04
A journalist may have 50-100 press releases come across their desk every day. If you want your story to be covered, it’s important to have your press release formatted correctly, so i… Read More
2022-05-24 16:04
Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management i… Read More
2022-05-24 16:03
Are press releases even relevant anymore? The answer is yes! Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has rem… Read More
2022-05-17 12:19
About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to… Read More
2022-05-09 13:59
Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it… Read More
2022-05-09 13:53
News release vs. press release: what is the variation between the two? Contrary to what many may believe, these terms aren’t actually interchangeable. As a business, knowing the… Read More
2022-05-09 13:52
No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful.
Knowing how and when to draft a good press release is vital… Read More
2022-04-28 15:32
Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press… Read More
2022-03-27 13:36
Distributing press releases isn’t just a helpful marketing tool just for big-name celebrities or huge corporations. The truth is that most business owners could benefit… Read More
2022-03-12 15:38
Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. You can boost brand awareness, w… Read More
2022-03-09 00:40
Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing act… Read More
2022-03-09 00:39
Nearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution service can help your content appear on m… Read More
2022-02-24 15:12
Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. S… Read More
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