Opening of the first showroom in Latvia and local premiere of Lamborghini Revuelto
The festive grand opening event was graced by the presence of Automobili Lamborghini’s Chief Marketing and Sales Officer, Federico Foschini, and Lamborghini Riga’s CEO, Valdis Spredzis. This evening also marked the national premiere of the Lamborghini Revuelto, which was showcased in its striking Bianco Monocerus color, leaving a lasting impression on the guests.
Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini expressed, ‘Lamborghini Riga is eager to welcome the growing community of Latvian car enthusiasts and our valued customers. This new dealership will play a pivotal role in supporting Lamborghini’s Cor Tauri strategy, initiated in 2023 with the launch of the innovative Lamborghini Revuelto – our pioneering PHEV technology model. This paves the way for the hybridization of our entire range by 2024, making Automobili Lamborghini the first super sports car brand to offer a fully hybrid fleet. The introduction of the Lamborghini Revuelto marks the commencement of a new chapter in our illustrious V12 history’.
Valdis Spredzis shared his thoughts, stating ‘In Latvia, we have a thriving ultra-luxury vehicle segment, making Lamborghini the perfect choice. We are truly honored that Lamborghini has selected us as their retail partner in this market. On behalf of my team, I assure our customers that Lamborghini will provide exceptional customer service and the highest quality after-sales support while exploring the complete Lamborghini product range.’
The 300 square meter showroom, conveniently located at 75 Karla Ulmana Avenue in Riga, showcases the latest product range and boasts an Ad Personam lounge – a dedicated space where clients can craft a personalized configuration for their new Lamborghini. This personalization program offers an extensive array of paint options, and interior finishes, including leather, special stitching, carbon fiber elements, and various other exclusive choices for their new vehicle. For an even deeper level of customization, customers can visit the Sant’Agata Bolognese Ad Personam Studio, where they can personalize their Lamborghini under the guidance of an Ad Personam specialist.
The official opening event was a highlight in the Latvian automotive scene, creating a refined, elegant, yet festive atmosphere at Lamborghini Riga. The evening was further enriched by a captivating performance by Alessandro Ristori. To tantalize the taste buds of the guests, a gourmet dining experience was meticulously prepared by renowned Latvian chefs Raimonds Zommers, Lauris Aleksejevs, and Ivans Shmigerevs. Their culinary creations showcased a harmonious blend of Italian flavors with local influences.
At present, Automobili Lamborghini is exclusively represented in Latvia, with its presence solely in Riga. This marks a remarkable addition to the brand’s global network, consisting of 79 dealerships in the EMEA region and an impressive 182 worldwide.
