Redefining Marketing is at the forefront of our work at Syneka Marketing, assisting businesses, nor-for-profit organisations and government through best practices in Marketing Governance.

Highlights include our workshop series, including our partnership with the Governance Institute of Australia. We will be furthering the capability and capacity of marketing in the new year.

Throughout this year we have been helping businesses, not-for-profit organisations and local government calibrate and refine marketing activities, by embedding strategic direction and rigour. We utilise our Marketing Governance Framework which enables our clients to build marketing capabilities and capacity across their organisations.

In particular, we have been working closely with for-profit and not-for-profit organisations involved in health and disability services due to the introduction of the NDIS. Our focus on marketing governances ensures that these organisations understand the changing dynamics and can engage the various stakeholders required within an NDIS environment.

The aged care and disability sectors are experiencing rapid market changes. Unfortunately, there is an abundance of misguided and unqualified advice that delivering adverse outcomes. Our work often corrects these mistakes by applying marketing governance.

Our focus on the next generation of marketers continues, with our internship program providing essential work skills to complement the academic studies. Our expanding team draws from our internship placements, with Ruby and Abir both gaining employment after the completion of their internships.

This year saw the launch of our sister brand, Business Growth Partners, distilling Marketing Governance with solutions tailored specifically for small businesses and StartUps. Business Growth Partners enables us to redefine marketing for small businesses that are often crippled by costly and ineffective marketing activities.

Our work continues into 2018, with our marketing insights fostering growth and new opportunities for our clients.

Thank you for being part of our journey in 2017, and we look forward to re-engaging into the new year.

Read this item at 2017: A Year in Review