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Alex Makin - Acclaimed Professional Speaker And Presenter Blog
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Alex Makin, one of Victoria's youngest Mayors and recognised business leader, is an acclaimed professional speaker that can motivate and stimulate new ideas
2018-05-25 04:21
Syneka’s Marketing Audit can strengthen your return on marketing through our accredited Marketing Governance Framework.
A large education provider in Victoria commissioned Syneka Marke… Read More
2018-03-21 23:16
Today we hosted our National Disability Insurance Scheme (NDIS) Industry Roundtable providing a forum for NDIS providers to explore the challenges and opportunities in becoming market-ready… Read More
2018-03-13 23:29
The Australia China Business Council (ACBC) is the peak business association for developing business and trade between Australia and China. The organisation has state-based branches operatin… Read More
2018-03-06 23:55
The Aged and Healthcare Industry is experiencing rapid upheaval; demand drivers are changing through the introduction of demand-driven models of consumer-directed care, while government regu… Read More
2018-03-06 23:16
On the 8th of February, I had the honour of being recognised as one of the Top 100 Future
leaders of 2018. GradConnection and Fusion Graduate Consultancy partner each year to
assess, test an… Read More
2018-03-01 05:28
The introduction of the NDIS is reshaping the delivery of disability services by introducing a demand-driven model to encourage choice between services and providers.
Disability service prov… Read More
2018-02-23 01:51
To celebrate the year ahead, for 2018 and the Year of the Dog, we held our Welcome Back Drinks in the company of our clients, business partners and associates. Our guests bring their own bus… Read More
2018-02-13 05:01
Over the past two years we have been assisting National Disability Insurance Scheme (NDIS) providers to understand and maximise their impact in an NDIS environment. The NDIS will be fully ro… Read More
2017-12-22 02:32
Redefining Marketing is at the forefront of our work at Syneka Marketing, assisting businesses, nor-for-profit organisations and government through best practices in Marketing Governance.
Hi… Read More
2017-12-04 02:05
ANZMAC (the Australian and New Zealand Marketing Academy) is the pinnacle organisation for educators and practitioners interested in marketing theory and research. Each year ANZMAC hosts its… Read More
2017-10-06 02:05
The AusTTA is the professional association for business transformation specialists with the aim of defining and developing the profession.
This evening we facilitated an AusTTA workshop to e… Read More
2017-09-22 06:02
Changes in market conditions, including new competitive pressures, declining market share or market obsolesce, is often the catalyst for business transformation, yet it is staggering that ma… Read More
2017-08-09 02:21
The need for good governance applies across businesses, not-for-profit organisations and government, as it ensures the right information is available to make informed decisions that have a p… Read More
2017-08-01 03:03
Family Business Australia is the peak industry association representing the diversity within family owned businesses. The association delivers services to family businesses but also builds t… Read More
2017-06-30 04:12
It was a cold and rather dreary day and I was in a rush. I headed into the warmth of the subway between Southbank and Flinders Street Station. There were countless people inside, some on the… Read More
2017-06-16 04:23
Nestled in Montague Street, South Melbourne, approximately ten minutes from our office, is a low clearance bridge of three-metre height. The Montague Street Bridge entered notoriety on the 2… Read More
2017-06-13 04:06
We are pleased to announce our workshop: Brand, Reputation and Risk: Managing Marketing Governance in partnership with the Governance Institute of Australia.
Marketing governance reinforces… Read More
2017-06-09 04:02
Our six-month experiment where we were absence from content led to very interesting and positive feedback. Several as comments focused on how ‘brave’ we were in taking this risk… Read More
2017-06-02 02:39
Since the start of 2017, we conducted an experiment: What would be the impact of a six-month absence from our social media, blog and eNewsletter?
Why did we do this? Content is the current m… Read More
2017-01-15 22:54
Welcome to the start of 2017 and the year ahead!
As always, the year promises to provide exciting opportunities as we pursue our mission of redefining marketing. Our priorities inc… Read More
2016-12-23 03:41
We are heading into the final weeks of 2016 and the end of another busy year for us at Syneka Marketing. At this start of year, we affirmed our commitment to redefining marketing, thro… Read More
2016-09-22 05:06
Over the course of this trimester, I have been undertaking a sessional lecturing role at Kaplan Business School, teaching Marketing Principles to undergraduates and the Value Chain to postgr… Read More
2016-08-31 04:56
The Australian Institute of Professional Photography (AIPP) is the association representing professional photographers, videographers and the industry more broadly. I was invited to attend t… Read More
2016-08-18 04:29
Relevancy is a significant challenge facing the marketing profession. There are low barriers to entry, resulting in sources of contradictory advice, which causes confusion, as well as the po… Read More
2016-08-12 02:59
Marketing faces the unenviable position of having low barriers to entry, meaning anyone can call themselves a marketer, without having either the credentials or experience to support these c… Read More
2016-07-06 01:30
We support our conference presentations with complimentary marketing clinics. These clinics provide the ability for attendees to discuss the state of marketing in further detail.
Our session… Read More
2016-07-05 01:26
The Associations Forum focuses on strengthening associations, through good governance. Each year the Annual Conference brings together the diverse mix of associations that exist for the inte… Read More
2016-07-01 03:12
The role of intermediaries and distribution channels seems is often neglected when considering the marketing mix, yet these channels can assist in achieving marketing objectives, including r… Read More
2016-06-14 02:56
The Associations Forum aims to encourage best practice for associations to foster good governance within the sector. Last year I was invited to conduct a workshop for members of the Forum, e… Read More
2016-06-08 02:51
Marketing is one of the most misunderstood terms in the not-for-profit sector, resulting in a tactics based approach that fails to deliver tangible value. This afternoon I was invited to pre… Read More
2016-03-19 18:53
The City of Yarra has developed Networking@6. Alex and Syneka Marketing are leading the first session discussing the topic of points of difference. Networking@6 aims to… Read More
2016-03-19 18:53
Governance Mentors, an initiative of Volunteering Western Victoria, is a new social enterprise that has been developed to provide community leaders with the opportunity to mentor community o… Read More
2016-03-19 18:53
We attended Melbourne Now at the National Gallery of Victoria. The exhibition was developed to showcase the talents of Melbourne artists across various mediums. Spread across two National Ga… Read More
2016-03-19 18:53
Organisations within the not-for-profit sector often experience challenges due to funding uncertainty. For many organisations, government, across Local, State and the Commonwealth, is a sign… Read More
2012-09-20 03:21
Thank you to the many individuals and community organisations that have shared their time over the past seven years. It has been an absolute honour to represent the Loughnan’s HIll War… Read More
2012-08-22 10:38
Being an elected Councillor requires an ongoing time commitment coupled with an understanding of good governance and the ability to respond to community feedback. Victorian council elections… Read More
2011-06-01 06:29
Six out of the eight motions tabled by Maroondah City Council were carried at the 26 May Municipal Association of Victoria (MAV) State Council meeting.
The successful motions related to impr… Read More
2011-05-31 06:34
Eastern Volunteers as a regional community based organisation, works in partnership with local government and businesses to provide its services to the community.
This evening, Eastern Volun… Read More
2011-05-31 02:48
National Reconciliation Week provides an opportunity promote reconciliation and an understanding of Indigenous culture. Maroondah celebrates Reconciliation Week through an official launch… Read More
2011-05-26 06:09
The Municipal Association of Victoria (MAV) is the peak body that represents local government across the State. The MAV represents the interests of local government and advocates on behalf… Read More
2011-05-25 08:38
Volunteering Victoria is the peak state-based body representing volunteer based organisations within Victoria. The organisation provides a range of activities to support its members, inclu… Read More
2011-05-25 06:21
A documentary on the establishment and success of Maroondah’s Stroke a Chord choir will be filmed thanks to a $20,000 grant from the Ian Potter Foundation.
Maroondah Councillor Alex Ma… Read More
2011-05-18 06:23
The heavy rain falls and subsequent flooding which affected parts of Victoria earlier this year highlighted the importance of being prepared for the unexpected.
Maroondah Councillor Alex Mak… Read More
2011-05-18 06:06
The Eastern Volunteers Business Booster Breakfasts are designed to connect businesses with community organisations. The breakfasts, which are held quarterly, feature a guest speaker with bu… Read More
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