2023-10-24 20:46
As a proficient wedding planner, one of the critical decisions you’ll need to make is how to price your services adequately. This decision can significantly impact your business and yo… Read More
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Wedding Business Success Blog
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wedding fairs
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Blog for wedding business owners. Articles, ideas and advice to help you start, build and grow your wedding business.
2023-10-24 20:45
Have you ever dreamt of a fairy-tale wedding, a magical ceremony that would etch in your heart forever? If your answer is yes, you might have already realized that turning this dream into re… Read More
2023-10-24 20:45
As a wedding planner, your clients are not just the individuals who finance your business operations but also an integral part of your business family. You will often find yourself emotional… Read More
2023-10-24 20:44
Do you find yourself captivated by the enchantment of weddings, the meticulous details that create the magical ambiance, and the joyous celebration of love? If so, the exciting and fulfillin… Read More
2023-10-03 21:50
In the realm of wedding planning, fostering strategic partnerships with wedding venues can significantly propel your business to new heights. Whether you’re a seasoned veteran or a new… Read More
2017-12-18 15:03
Generating enquiries is not enough
Whatever you use to marketing your wedding business – social media, wedding fairs, google – getting enquiries is only half the battle.
You need… Read More
2017-11-15 14:06
Just about every year I read something about the demise of wedding fairs and whether they are still worthwhile for suppliers in this age of social media.
But don’t write off wedding fa… Read More
2017-09-20 08:44
When you are just starting out in your wedding business it’s easy to Yes to everyone.
You worry about finding clients, you don’t know if enquiries will keep coming in and you are… Read More
2017-09-12 12:57
Leonoor Vader is the owner and creative director of Rose&Mary, creating gorgeous wedding florals from her studio in Richmond, London. Leonoor shares her story and top tips on what it tak… Read More
2017-09-05 13:24
Intro
It’s hard to believe hashtags have only been around since 2010 – they’ve become such an integral part of our lives on social media.
Today they are a key element … Read More
2017-08-29 12:42
A little while ago I shared my story of how I got into the wedding industry.
I didn’t have time then to tell the story of my second wedding business. But last month I had the opportuni… Read More
2017-08-02 11:00
When Graham Burford spotted a Rolls Royce for sale and wanted to buy it, his wife told him he’d need to make it pay for itself! Now Graham has 6 luxury cars and runs Two Hearts Wedding… Read More
2017-07-25 10:27
For many wedding suppliers, running your business from home is the best option – especially when you are starting out. And even those that have premises – like florists or boutiq… Read More
2017-07-18 15:37
Discount – it’s a dirty word for small business owners. But it’s one that most of us hear every week.
When I ran my wedding stationery supplies business it was a frequent q… Read More
2017-07-04 15:20
Marketing your wedding business can be frustrating. Putting in lots of effort but just not getting results.
It’s especially disheartening when you see other business owners claiming to… Read More
2017-06-27 09:37
James & Kerrie Sapphire are a husband and wife team who are also the best of friends! Together they own James & Kerrie Photography. After 3 years building their business they are now… Read More
2017-06-20 13:46
I love SEO – for me it’s the perfect combination of creative and analytical. Generating ideas for great content and backing that up with technical tweaks.
And best of all –… Read More
2017-06-13 10:42
As a small business owner, time is one of the most valuable commodities. I’m always keen to learn new techniques to help me manage both my time and myself!
So I’m delighted to br… Read More
2017-06-08 07:08
If you want to get your wedding business found on Google then you need to know what terms your potential customers use when searching for suppliers.
And that’s where keywords come in… Read More
2017-06-01 14:41
Join this Live Q&A on Wednesday 7th June at 7pm (UK time)
In the last year or so, Instagram has become the social platform for brides and grooms – and wedding professionals.
But de… Read More
2017-05-30 13:04
The wedding industry is unique in so many ways. It’s one of the things I love about it!
But that uniqueness brings it’s own issues. A lot of the general small business advice you… Read More
2017-05-23 10:39
Lisa Johnson is the co-owner of wedding planners Carmela Weddings and also owns Just Own This – a coaching company helping women create their own businesses that they love. She tells… Read More
2017-05-16 11:26
Social Media has made a massive difference to marketing for small businesses. And many successful businesses have been built on the back of social media.
But one of the biggest mistakes I se… Read More
2017-05-09 12:49
Claire Ady is a wedding planner with an enviable niche – she plans weddings in New York’s Central Park!
Her clients come from all over the world so communication is vital. Here s… Read More
2017-04-25 13:06
I’m delighted to welcome back Kellie Daab of iDo Collective with some more great tips for organising your wedding business – and a special freebie for you. Over to Kellie…… Read More
2017-04-19 10:21
Do have a strategy for reviews within your wedding business?
No? You should do.
Reviews are an increasingly important part of online life and can have a big impact on your business success… Read More
2017-04-11 13:43
Your website is one of your most important marketing tools. Whether your clients find you via Google, Social Media or Wedding Fairs at some point they will visit your website.
It’s got… Read More
2017-04-06 06:51
Alison Wren – Editor of Wedding Business Success
In the first in a new series, wedding business owners tell us how they got into the wedding industry. I’m starting with my own st… Read More
2017-03-28 12:41
Beth Cote from B.designs Paper runs an Etsy business specializing in wedding stationery. She sells both printed and DIY pdf files. Here she shares some of the lessons she has learned over th… Read More
2017-03-22 10:40
When it comes to starting a wedding business most of us have bucketloads of passion, creativity and energy – but not much hard cash.
Welcome to small business bootstrapping!
What is bo… Read More
2017-03-10 18:50
A few years ago nobody had ever heard of styled wedding shoots. Now they have become an important part of marketing for many wedding professionals.
So what exactly are they, why do they matt… Read More
2017-03-07 15:38
Ally Heasman swapped a traditional career for a traditional ice cream van, taking her vintage van and yummy ices to weddings and events. She tells us how she got started and how social netw… Read More
2017-03-01 11:06
With Facebook organic page reach at an all-time low, many savvy wedding business owners are turning to Facebook groups as a way to promote their business.
Here’s our beginners guide to… Read More
2017-02-21 14:37
You’re talented, you offer a great product or service and you’re putting loads of effort into marketing your wedding business. But nobody is buying. The phone is silent and your… Read More
2017-02-14 09:43
Pinterest and weddings go together perfectly. The platform makes it easy for couples to get inspiration and plan their weddings. And for wedding professionals, it’s an important tool f… Read More
2017-02-07 10:14
Freak Music have grown from student DJs to one of the UK’s leading entertainment agencies with weddings a key part of their business. Co-founder Jay Feeney tells the story of their suc… Read More
2017-01-31 15:08
Mood Boards are a great tool for wedding suppliers and brides.
Whether you want to put something together to show your clients, for a blog post, or just to help get those creative juices flo… Read More
2017-01-24 10:51
Pricing is one of those topics we all struggle with. So I’m delighted to bring you this guest post from videographer Stuart Kinghorn on how to set your prices and charge what you are w… Read More
2017-01-17 10:26
Whether you’re new in business and have just set up your Facebook page – or you’ve been neglecting yours for a while – gaining page followers is an important part of… Read More
2017-01-10 11:40
It’s often difficult to apply that third-eye view into your wedding business. We are intimately connected to our creative businesses in a way not commonly found in the corporate market… Read More
2017-01-02 21:04
It’s the start of a New Year. The time we set our business and personal goals – and make resolutions to do better!
And if you’re a sucker for pretty stationery (like me!) y… Read More
2016-12-13 15:06
We’re always being told that it’s important to incorporate video into our marketing. That today’s couples (the millennials everyone keeps talking about) are much more likel… Read More
2016-12-06 11:58
I’ve just been helping a client put together their predictions for wedding trends in 2017. Which always gets me thinking about what will be “big” and what will drift out of… Read More
2016-11-29 14:18
When you’re running a small business social media is everywhere. And there’s no shortage of advice across the internet – all those experts telling you that you MUST be on F… Read More
2016-11-22 11:07
Kate Davies is a wedding stationery designer specialising in unique designs for people getting married abroad or having travel themed weddings. She started her business – Destination… Read More
2016-11-15 16:54
You know that a blog is good for your wedding business – it helps your Google rankings and allows you to showcase your talent and personality so that brides want to book you for their… Read More
2016-11-08 10:56
One of the advantages of working in a seasonal industry like weddings is that you do get quiet periods. Times where you can take a breath, catch up and get yourself fit and ready for the nex… Read More
2016-11-01 11:20
It’s such a little word, but one that causes so much stress for wedding business owners.
No
To be really successful in the wedding industry you have to be a people pleaser. After all… Read More
2016-10-25 12:14
I’m pretty good at planning and organising, but I must admit the thought of writing a marketing plan does not fill me with excitement.
But I do one every year (and have done since I be… Read More
2016-10-18 06:56
I first came across Debbie Gillespie when judging the North of England wedding awards. Her customers absolutely rave about her and her fabulous cakes (if you have never tried her chocolate c… Read More
2016-10-11 07:36
If you’ve been around as long as me, you’ve probably seen quite a few social media platforms come and go (Bebo anyone?). Today all the buzz seems to be around Snapchat. So inevit… Read More
2016-10-04 06:45
Pop-ups seem to be everywhere these days. You can’t go onto a website without a little box bouncing up in your face asking you to sign up for something.
It used to be mostly blogs that… Read More
2016-09-27 08:45
Are you scared of raising your prices? Worried that all your customers will disappear? Read too many “wedding rip-off stories”?
While there may be a few wedding suppliers who cha… Read More
2016-09-13 07:09
I’ve just completed my 4th year as Head Judge of the North of England Wedding Awards. And while judging is hard work, it’s also incredibly rewarding reading all the glowing testi… Read More
2016-09-06 12:32
Danielle Wiskow and Lucy White launched their wedding planning business, Wiskow & White, in January 2015 offering a bespoke service for destination weddings in Italy.
Both combine runnin… Read More
2016-08-22 14:57
Motivational quotes – go onto Facebook and it’s a certainty that one will pop up on your timeline. Same on Instagram. And as for Pinterest – well, you could spend hours on… Read More
2016-08-16 10:16
You’ve probably heard the phrase “turnover is vanity, profit is sanity”. It may be a cliché, but it’s certainly true.
It doesn’t matter how many sales yo… Read More
2016-08-09 13:27
When it comes to selecting wedding suppliers, couples are not just buying a product or service – they are choosing the people too.
And that’s why the About page on your website i… Read More
2016-08-02 13:42
If you are active on social media these days you are going to be spending a lot of time on images. Gone are the days when you could blast out a 140 character tweet and leave it at that!
10 y… Read More
2016-07-19 08:55
Instagram has become one of the most popular social networks for wedding businesses. The very visual nature of the platform makes it perfect for those with gorgeousness to capture and share!… Read More
2016-07-11 13:37
Self care when running your own business is important – critical even. If employers have a duty of care to their staff, who takes care of the ‘solopreneur’?
I come across a… Read More
2016-07-05 08:41
Here in the UK it’s been a momentous couple of weeks with the referendum on EU membership resulting in an unexpected victory for the Leave campaign. So unexpected that it’s clear… Read More
2016-06-27 13:16
Christina Barker set up Chantilly Rose Weddings & Events after a relocation and a chance meeting with a Facebook contact. Here she shares what she’s learnt in her first year as a w… Read More
2016-06-06 11:07
Many wedding businesses operate successfully for years without staff – and prefer to keep it that way. But you will always be limited by your own time so at some point, if you want to… Read More
2016-05-31 13:16
Your website will be one of the most important assets for your wedding business. Whether you choose to promote your business mainly online through Google and Social Media or offline vi… Read More
2016-05-24 11:37
Facebook is a massive entity – the 2nd most visited website worldwide, and by far the largest of the social networks with almost 1.6 billion monthly active users. For couples, it often… Read More
2016-05-17 11:01
Susie Bernhardt Phillips creates amazing flowers from paper. She tells us how she started almost by accident and how social media and collaborations have helped her build a successful busine… Read More
2016-05-10 11:01
For many wedding professionals working from home has long been normal and accepted.
The Wedding industry is one area where couples value personal, individual service over slickness and a big… Read More
2016-05-03 14:30
Remarketing (or Retargeting) is one of the latest buzzwords around online marketing.
But what exactly is it – and is it relevant for your wedding business?
Even if you haven’t he… Read More
2016-04-25 14:07
Whatever type of wedding business you run – bridal boutique, florist, stationery, accessories – you want to keep your product range fresh and up-to-date. After all, generating ad… Read More
2016-04-18 10:59
Jana Svalbe had a successful career in finance but gave it up to follow her dream of owning a bridal boutique with a difference. Her first year has seen amazing highs – and a tough les… Read More
2016-04-18 10:59
Jana Svalbe had a successful career in finance but gave it up to follow her dream of owning a bridal boutique with a difference. Her first year has seen amazing highs – and a tough les… Read More
2016-04-11 15:59
It is generally acknowledged that it costs much more to gain a new customer than it does to retain existing customers. How much more will depend on the business, but on average it is probabl… Read More
2016-04-05 11:03
In the 3rd and final article in our series on networking for wedding businesses, we bring networking right up to date and look at online networking.
Social platforms like Twitter, Facebook a… Read More
2016-03-15 11:33
It’s the one thing they don’t tell you about running your own wedding business – sometimes you are going to be bored. Yup, it’s not all fun, creativity and excitement… Read More
2016-03-08 11:08
However much we love what we do, ultimately we are in business to make a profit so we can pay the bills and enjoy the lifestyle we want.
If you are struggling to make enough from your weddin… Read More
2016-02-29 11:41
In previous articles we’ve talked about using Marketplaces like ebay and Etsy to sell your wedding products online.
Sooner or later, however, you’ll want to have your own online… Read More
2016-02-15 15:53
In a previous article we talked about the benefits of networking for wedding professionals and how to make the most of networking meetings and events. But networking doesn’t have to me… Read More
2016-02-08 13:09
In the second instalment of his diary, our new wedding photographer, Mike Riley tells us how he’s been spending the winter months – and how his hard work is starting to pay off… Read More
2016-02-02 14:04
When it comes to marketing your wedding business with social media there are so many options. And it changes constantly – the established players adding new features, new platforms eme… Read More
2016-01-18 10:38
Established in the 1990s, The Real Flower Petal Confetti Company has survived and thrived many ups and downs from Royal Weddings to bad weather, the rise of online shopping and increased com… Read More
2016-01-11 10:52
Do you dream of working in the wedding industry?
I regularly receive emails from people who’d love to own a wedding business but don’t know where to begin. Often they’ve re… Read More
2016-01-05 10:56
Networking. Does that word conjure up thoughts of scary business people in power suits? “Working the room” as they go from person to person telling everyone how great they are?
F… Read More
2015-12-09 15:12
For many wedding suppliers there is a long time between taking a booking and delivering the service. So it’s normal to take payment in stages. A deposit when they first book and one or… Read More
2015-11-25 17:02
For many brides and grooms, Wedding Blogs are where they start planning their big day. For wedding businesses they represent an opportunity to showcase their products and services.
And it&rs&hell…Read More
2015-11-10 10:05
What is Google Analytics?
Analytics is a free tool from Google which lets you analyse your website visitors – how they found your site, how long they spent, where they come from and lo… Read More
2015-11-02 15:51
At the end of last year I wrote an article about setting goals for your business.
I was a good girl and worked my way through my goal setting workbook and set some nice stretching targets fo… Read More
2015-10-26 13:22
I’m really excited to bring you this new feature where we follow the progress of Mike Riley as he starts out as a wedding photographer. Mike will be sharing his experiences over the ne… Read More
2015-10-19 13:22
When we talk about “Brands” we tend to think about the famous names – Coca-Cola, Apple, Rolex.
But even the smallest business has a brand – even if many of them are u… Read More
2015-10-12 11:08
Should you automate your social media?
Nothing polarises social media “gurus” more than the topic of automation. On the one hand there are the purists who believe automation is t… Read More
2006-06-07 11:16
There’s lots you can do to promote your business online without it costing anything except your time. But time is also a precious resource and you need to spend it as wisely as you do… Read More
2006-06-07 11:16
For our latest featured business, we talked to Sushma Windsor of Lettuce Flowers – a florist with a difference! 1. What does your business do? Lettuce Flowers provide… Read More
2006-06-07 11:16
Just about every wedding professional I know has a “daft request” story. There’s the unrealistic timescales. Couples who expect to be able to order a multi-tiered cake with… Read More
2006-06-07 11:16
Twitter is for much more than blasting out your sales message to brides – it’s a valuable networking tool for anyone in the wedding industry. You can use it to build relationship… Read More
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