Knowing your “why” will bring your customers back again and again.

It’s well known and widely accepted that customers like to do Business with brands they trust. But how do you develop that trust and maintain it over time? Of the most effective ways of keeping a customer interested and coming back for more is to share your Purpose with them. You know, your “why.” What’s the thing that gets you out of bed in the morning? What’s the thing that makes you sit up and pay attention?

Your purpose is the foundation with which you have built your brand and you want to be sure to share it in a way that is not only inspirational but actionable. You want people to be so inspired by what you are doing that they just have to work with you, buy from you, and promote your services and products to their friends. Here’s how you can use your purpose to share your story behind your brand and turn it into an incredible tool to help you grow your business.

Use Your Purpose to Connect With People

Anyone can tell a story, but a good story leaves people feeling like it could have happened to them. A good story leaves people wondering what might have been, it provokes them to ask questions and sit in wonderment about how you did all you did. A good story starts with a purpose. We all love stories about overcoming objectives, obstacles, and setbacks, and certainly, every business has their share of these kinds of experiences. But when you bring your purpose front and center, suddenly, people don’t question where you found the urge to keep pushing, keep going, keep trying: they know that you were driven by something much more powerful. They know you were driven by your “why” and they want to feel that way, too.

Use Your Purpose to Be Authentic

Corporate storytelling doesn’t have to be contrived; it doesn’t have to leave viewers feeling like they should hand over their wallet. That’s where a lot of storytellers get it wrong: they try to tell a story that will sell a product, but when you tell a story that leaves people feeling like they know the real you, they’ll buy from you anyway. You can either put your efforts into selling your products or you can put your efforts into getting your audience to know and trust you – which one do you think is easier? Showing up and being yourself, while seemingly awkward for some, is by far, the easiest way to build your following and allow your audience to see you are authentic. You are real. Your company is real. Your purpose is real.

Your Purpose Becomes Their Purpose

When you use visual storytelling to share your purpose and the reasons you do what you do in your business, people feel instantly connected to you and can see themselves in your shoes. They’ll become champions of your business and do a lot of heavy lifting for you: word of mouth marketing? Consider it done. When you take the time to share your purpose through video, people can see that you are real, your drive is real, and your story is real. And isn’t that all we really want when doing business with someone? We want them to be real. We want them to deliver as promised. We want to feel a deep connection to them, even if we are just buying pens and office supplies from them: we buy from people and companies we like.

So the next time you think about sharing a post about your company, consider using video marketing strategies to share that message and don’t forget to share the reason you are in business in the first place. This message doesn’t just live on your “about us” page on your website. It’s a living, breathing entity in your business and as your purpose changes with time and experience, you should share those changes with your customers and audience so they can follow along.

For more information about how you can incorporate visual storytelling into your corporation, contact True Film Production today.

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