2022-02-23 20:05
Whether you are a social media manager or a digital marketer, you’ve likely used Instagram for your business. You might’ve noticed Instagram evolve quite a bit over the las… Read More
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About Stanley Meytin | Marketing And Video Product Blog
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Known for visual storytelling, brand building and digital marketing expertise, Meytin has helped many businesses establish their company image.
2021-01-14 16:04
What is your favorite content format?
If you think and behave like a typical Internet user, video is definitely the right answer. Video marketing is booming these days and dominating c… Read More
2020-03-18 21:01
How do you transition your in-person event into a virtual event?
The economic situation is in the center of a drastic change right now. In the midst of coronavirus (COVID-19) chaos, events… Read More
2020-03-13 18:46
In today’s fast-paced world, social media is an ever-changing landscape but one thing remains constant- a strong digital footprint helps brands and organizations build awareness, incr… Read More
2020-03-02 15:57
As a Non-Profit, we all know that the most effective way to raise money for your organization is hosting a fundraising event such as a dinner party or a gala event. A gala event brings toge… Read More
2020-02-04 14:46
The future has come to CES. From flying cars to robot companions, companies are coming out with some of the wildest prototypes, bringing science fiction concepts to our everyday lives. Even… Read More
2019-12-23 15:56
Marketing funnels are used to pull a prospect through the sales journey from first impression to purchase (and future loyalty).
But today’s sales funnels are growing increasingly compl… Read More
2019-10-18 11:01
Do you know how to leverage medical storytelling to raise funds for and market your healthcare products? A promotional video might just be the ticket to growing your business, reaching patie… Read More
2019-10-09 19:30
Seize this opportunity to learn how to produce a video testimonial that actually converts.
Step #1
Identify Your Candidates
Identify your top three candidates. Who are the customers that… Read More
2019-10-03 18:16
Video Production Costs: Quantity or Quality?
The Rise of Video
78 Percent of people watch online videos every week, and 55 percent view videos online every day. (Hubspot)
Social video genera… Read More
2019-09-13 17:02
It’s been said that humans have a six second attention span (less than that of a goldfish!), and ongoing research and developments in advertising seems to be proving that theory true… Read More
2019-09-09 02:29
For better or worse, people love to scroll. Our world has gone mobile, and social networks are dominating the business world. And when most users are on their phones, they’re holding t… Read More
2019-08-28 20:32
Virtual reality has quickly become a common household accessory, and a lot of brands and social platforms are getting in on the action. But is VR the right marketing move for your business?… Read More
2019-08-16 15:23
Complex organizations often require complex advertising and video content campaigns… but it’s our goal to simplify and streamline. Whether you’re promoting one product or… Read More
2019-07-09 00:46
Today’s Question: What is a common mistake companies make during the hiring process? What are some specific things they can do to correct or avoid this misstep?
The answers b… Read More
2019-05-16 14:03
What is a simple, but effective way of taking control of search results for your name?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised o… Read More
2019-05-10 00:03
The best presentations are those that connect to their audience, really pulling them in and getting them to invest in what you’re saying, whether that be by thinking about it, discussi… Read More
2019-03-22 16:46
Years ago, it was easier to make a sale when you were more likely to get face time with the client. These days you’re more likely to communicate through email, making it more likely fo… Read More
2019-03-11 20:18
PRODUCTION MANAGER / PRODUCTION LEAD
True Film Production is looking for an experienced rockstar Video Production Manager / Account Manager who is EXTREMELY ORGANIZED, DETAIL-ORIENTED and a… Read More
2019-03-04 19:27
When you’re an entrepreneur, one of your best sources of advice can be other entrepreneurs. Sometimes, though, the advice they offer may not be very good, or at least not applicable to… Read More
2019-03-01 16:31
The road to success is never without a few bumps and pitfalls along the way, and when these diversions have you feeling incapable or unworthy of your goals, a bit of inspiration can help to… Read More
2019-02-07 15:39
Online advertising can be difficult for some brands to grasp. Whether you need help understanding your target audience or what works on specific social media platforms, A/B testing all of yo… Read More
2019-02-05 14:54
We all love to share our videos online, and the quickest way to do that is by taking them with our phones. Unfortunately, it always seems like when we capture our favorite moments the pictur… Read More
2019-02-01 13:29
There’s a reason why half of the audience tuning into the Super Bowl each year is only interested in watching the commercials. The most successful ads seem to follow a specific recipe… Read More
2019-01-30 21:41
High-quality video content has quickly become the most influential media form on the internet, and businesses are jumping at the chance to use this platform to drive sales. Before you pick u… Read More
2019-01-24 18:24
If you aren’t using all of Instagram’s features to promote your business, then your campaign efforts likely aren’t reaching their potential.
Companies are using Instagram&r&hell…Read More
2019-01-04 18:39
Despite social media platforms like Snapchat and Instagram offering other ways for brands to experiment with video marketing, YouTube remains the most popular visual content platform. Viewer… Read More
2018-12-27 15:41
There are millions of mobile applications available to smartphone users today, and that number will only keep growing as it becomes easier to build and deploy apps. Some apps are for amuse… Read More
2018-12-27 15:22
Authenticity is the key to making your brand worthy of consumer attention and trust.
As the digital media space becomes more crowded and fragmented than ever before, it becomes that much m… Read More
2018-12-11 20:31
Self-branding helps you bring people into your world while inspiring theirs.
We’ve all heard the of people like Tim Ferris, Gary Vaynerchuk, and Paris Hilton because they are masters a… Read More
2018-12-05 17:02
Looking for inspiration to showcase your culture to the world? You’ll find it in these company culture videos.
Culture remains one of the most talked about topics as we close the chap… Read More
2018-11-29 15:51
Get Maximum Return on Your Investment with Video Content
It’s no secret that professional conferences and trade shows cost a lot of money, and let’s not forget about the time and… Read More
2018-11-23 05:03
How Sharing Employee Stories Can Help Promote Your Company’s Mission, Vision, and Values
Your employees do more than just push paper and make sales: they are at the heart of your busi… Read More
2018-11-21 16:30
Building a team that shares the values and core mission of your organization is the secret sauce to finding success. Your team is your brand, and if you do not have the right people you rea… Read More
2018-11-16 16:02
Behind every non-profit, there is a story so deeply connected to someone who suffered either a loss, an extreme experience, or a tragedy. And unfortunately, these people can’t always e… Read More
2018-11-06 16:45
It’s that time of year again when everyone is starting to think about turkey and tinsel, but if you are a business owner, you might find yourself stressed out about how to grow your b… Read More
2018-11-02 14:45
There were times when advertising used to be an art form, instead of a series of annoying pop-ups like it is today. With that said, inspiring people into action has become increasingly diffi… Read More
2018-11-01 16:30
Knowing your “why” will bring your customers back again and again.
It’s well known and widely accepted that customers like to do business with brands they trust. But how do… Read More
2018-10-29 20:02
As storytellers, we love learning how people have grown to find their success. No one’s story began with a multi-million dollar salary or an estate in Beverly Hills. Not even Scoote… Read More
2018-10-15 16:32
There’s no question that video marketing is an effective way to reach your audience. With the huge success of Instagram Stories, Snapchat, and Facebook Live video options, businesses a… Read More
2018-10-09 19:03
If you’re looking to take the next step in your entrepreneurial growth, one of the best investments you can make is in a business coach. Whether you want to increase your sales o… Read More
2018-10-09 19:02
Keep Reading to Learn About the One Trend That is Always on Point
One of the hardest parts about marketing is knowing what your audience wants to see, hear, and learn. Businesses of all size… Read More
2018-10-04 15:02
Inviting Millennials and Gen Z’ers to be a part of your story is going to go a long way in your storytelling efforts.
When it comes to selling your product or service, nothing is more… Read More
2018-09-27 17:17
All of the magic happens—and all of the money is spent—before the camera starts rolling. Investing time and energy into the pre-production phase of video marketing is the best wa… Read More
2018-09-25 18:02
Settings goals is important when it comes to any marketing campaign. Once you define your objectives you can tailor your strategy appropriately towards achieving them and make tweaks along t… Read More
2018-09-06 15:16
With the burst of technology over the last 20 years the need for a way to present information on complex devices, while they are constantly evolving has become a major requirement in the sal… Read More
2018-07-27 19:36
We have been hearing several predictions about the impact of video for years and a recent report from Cisco titled, “Cisco Visual Networking Index: Forecast and Methodology, 2016&ndash&hell…Read More
2018-07-24 14:20
In this series, our lovely interns reflect on their time at TFP, share something special about themselves and discuss what our company values mean to them.
What are 5 interesting things ab… Read More
2018-04-02 18:00
Corporate social responsibility is vital to consumer trust. No wonder these 10 companies have been around for ages!
Ben & Jerry’s
Ben and Jerry found the Ben & Jerry’s… Read More
2018-03-19 16:39
Animation gives you the power to take your content out of this world. Literally.
Your creativity has no bounds, but your budget’s probably limited. We can’t stop you from paying… Read More
2018-02-16 10:53
What is your return on investment for your video marketing campaign?
Over half (51%) of marketing professionals worldwide name video as the form of content with the best ROI.
100% of… Read More
2018-02-09 21:01
Maintaining productivity at work can be a challenge for most business professionals. It can be very difficult to stay at the top of your game each and every day. That’s why we asked 14… Read More
2018-02-07 11:31
On January 18, 2018, Mark Zuckerberg announced Facebook was tweaking its algorithm for populating videos in your feed:
“At its best, Facebook has always been about personal connection… Read More
2018-01-29 17:58
The post How To Create A Powerful Video Storyboard appeared first on True Film Production - NYC Corporate Video Production Company.
The post How To Create A Powerful Video Storyboard appeare… Read More
2018-01-27 16:33
Question: What is your advice for including all employees in the process of setting companywide goals?
Give Employees a Hands-On Role
“At Ceros, we follow The Rhino Principle, which… Read More
2018-01-25 18:25
Do your research to make sure your brand is propelling in the right direction.
After a very busy few months running my corporate video production company, I thought a lot about my business… Read More
2018-01-25 10:51
As a business owner, you are aware of the importance of making a good impression when meeting a potential customer or business partner, or when you’re at a networking event. And althou… Read More
2018-01-18 11:29
3 Things You Need To Know About 360-Degree Video
360-degree videos are an exciting way to grab the attention of your audience. The experiential quality allows bu… Read More
2018-01-12 10:52
The post 23 Trends That Will Shake The Business World In 2018 appeared first on True Film Production - NYC Corporate Video Production Company.
The post 23 Trends That Will Shake The Business… Read More
2018-01-08 10:41
The post Video Newsletter December 2017 appeared first on True Film Production - NYC Corporate Video Production Company.
The post Video Newsletter December 2017 appeared first on Stanley Mey… Read More
2018-01-05 14:34
2017 was the year of video. Network TV took a backseat to online streaming, YouTube blossomed in daily views, and social media networks built a backbone of video content and advertising.
Tr… Read More
2018-01-03 20:40
The post press test appeared first on True Film Production - NYC Corporate Video Production Company.
The post press test appeared first on Stanley Meytin Read More
2017-12-29 22:00
New Year’s resolutions are a beloved tradition—but breaking these resolutions is equally as common. If you want 2018 to be your best year yet, it’s time to make and st… Read More
2017-12-28 12:08
Question: How can a job seeker impress during a group interview with your team?
Be Yourself
“Candidates looking to join a new company should be genuine. The landscape of professional… Read More
2017-12-28 02:25
The post We Look Back at Another Year to Prepare for 2018 appeared first on True Film Production - NYC Corporate Video Production Company.
The post We Look Back at Another Year to Prepare fo… Read More
2017-12-26 13:00
Mobile video has expanded drastically since 2015, and it’s only expected to continue its exponential growth. The Ericsson Mobility Report estimates that by 2021 video will ac… Read More
2017-12-26 12:38
Everyone loves getting into the spirit of the season, whether it’s through their favorite holiday drink at Starbucks or the marathon of Christmas movies on TV. Brands and org… Read More
2017-12-25 14:51
The post 11 Things You Should Do Now to Launch Your Public Speaking Career appeared first on True Film Production - NYC Corporate Video Production Company.
The post 11 Things You Should Do N… Read More
2017-12-21 18:31
43% of employed Americans spend at least some time working remotely, according to a 2016 Gallup survey. How do you bond teams where people aren’t in the same location? How do you… Read More
2017-12-19 23:00
Once upon a time…
In the same way that a novelist needs to “hook” the reader with the first sentence, videos need to grab the viewer’s attention in seconds. The&nbs&hell…Read More
2017-12-15 17:00
The camera phone has changed rapidly in the last ten—even five—years, and it’s only continuing to improve with smartphone advancements. The first camera phone was introduce… Read More
2017-12-13 22:00
In recent years, the market has seen a surge in the growth of online video. With platforms like YouTube and Facebook becoming the norm for sharing information, video has become a staple in t… Read More
2017-12-11 11:17
True Film Production loves the holiday season. From comedic classic films to inspiring holiday advertisements, we can’t get enough holiday video. To celebrate Hanukkah this year, we&rs&hell…Read More
2017-12-09 02:07
Question: What is the best way to reach potential funders when launching a Kickstarter or Indiegogo campaign?
Find Influences in Your Niche
“In the beginning of the campaign, I recom… Read More
2017-12-07 19:15
Whether you’re going on camera for an interview or starring as an “actor” in a scene, you want your message to be the star of the show. You want people focused on your face… Read More
2017-12-05 19:00
A UCLA study about communication found that words account for only 7% of communication of a message, tone of voice is responsible for 38%, and facial expressions communicate 55% of the messa… Read More
2017-12-01 16:40
The post Video Newsletter November 2017 appeared first on True Film Production - NYC Corporate Video Production Company.
The post Video Newsletter November 2017 appeared first on Stanley Mey… Read More
2017-12-01 15:00
Location, location, location. The backdrop of your scenes creates the first impression for the entire video. The setting will determine your credibility and your branding within the first fe… Read More
2017-11-29 15:00
A company culture is only as strong as its employees… and its CEO. How leadership behaves, speaks, and communicates impacts the tapestry of the entire company. However, in today&rsquo&hell…Read More
2017-11-28 14:00
Members of the Young Entrepreneur Council share the artificial intelligence applications they are most eager to see develop.
One of the promises of artificial intelligence is the ability to… Read More
2017-11-27 20:00
We were introduced to the six-second ad in 2017, and it’s expected to completely dominate video marketing in 2018. Gone are the days of 30 and even 15 second ads; say hello to the six… Read More
2017-11-22 14:00
Although we all know better than to judge a book by its cover… we still do it. In fact, you have only 7 seconds to make a strong impression—whether in person or in marketin… Read More
2017-11-20 16:00
You’re looking for a video production partner to launch a new marketing campaign with you. Whether you’ve never created a video before or you’re looking for a change of pac… Read More
2017-11-20 13:38
The post How To Choose The Right Video Production Company appeared first on True Film Production - NYC Corporate Video Production Company.
The post How To Choose The Right Video Production C… Read More
2017-11-17 17:34
The post Pinterest Autoplay: What It Means For Video Marketing appeared first on True Film Production - NYC Corporate Video Production Company.
The post Pinterest Autoplay: What It Means For… Read More
2017-11-15 12:23
Branding is crucial for all businesses, large and small. Your brand is the only way you can find and keep customers in today’s saturated market. Recently, marketers have been deliberat… Read More
2017-11-13 17:00
How do you measure the success of your video content? When implementing a video marketing campaign, you want to ensure that you have a strong return on investment related to your business&rs&hell…Read More
2017-11-09 11:12
The influencer market is currently worth $1 billion, and it’s expected to reach $2.4 billion by 2019. An increase in today’s social media “influencer” marke… Read More
2017-11-07 18:00
In today’s fast-paced marketing world, people often assume short content is king. In an advertising realm where people lose attention in under 8 seconds, it’s common to adopt the… Read More
2017-11-06 14:05
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco labori… Read More
2017-11-03 15:00
This 2017 season, it’s projected that there will be a total of 156 million shoppers the weekend of Thanksgiving, Black Friday, and Cyber Monday. The total revenue for Black F… Read More
2017-11-02 12:54
Company perks can go a long way in attracting high-caliber employees, retaining them and creating a corporate culture that is positive for all involved. While a lean startup may not have the… Read More
2017-11-01 16:30
The post Using Training Videos To Boost Retention appeared first on True Film Production - NYC Corporate Video Production Company.
The post Using Training Videos To Boost Retention appeared… Read More
2017-10-30 17:05
“Live streaming is the #1 request from our creator community this year, and we’re focused on bringing a new level of quality, convenience, and craft to this evolving medium&rdquo&hell…Read More
2017-10-26 14:00
You’ve created a video content strategy to boost your brand’s marketing, but now you need to ensure this strategy is effective, consistent, and optimized for ROI. There… Read More
2017-10-24 16:33
The post How To Incorporate Vlogs Into Your Content Strategy appeared first on True Film Production - NYC Corporate Video Production Company.
The post How To Incorporate Vlogs Into Your Cont… Read More
2017-10-20 12:14
This October, treat your potential customers to a fun, branded Halloween video. It’s the perfect opportunity to utilize traditional Halloween clichés to create a narrative that… Read More
2017-10-18 11:43
Today’s technological advances have fostered an on-demand economy of mobile, impatient consumers. With smartphones providing information at the click of a button, immediacy has become… Read More
2017-10-16 12:30
The post How To Create A How-To Video appeared first on True Film Production - NYC Corporate Video Production Company.
The post How To Create A How-To Video appeared first on Stanley Meytin Read More
2017-10-12 18:09
I find that the biggest challenge people who use live video currently face is convincing their audience of its importance. Brands aren’t sure what it is, how to use it, why it’s… Read More
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