2023-12-05 15:30
The holiday season is starting and everyone is staying busy. YouTube is developing an ad-buying platform for Shorts. Simultaneously, TikTok introduces Creative Cards. On a regulatory front… Read More
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The Apptamin Mobile App Marketing Blog
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That's where we share everything we learned on app marketing & promotion. We'd love to discuss this topics with you too. Come join us!
2023-11-28 16:30
A strange trend is starting to take shape in the mobile gaming marketing world. You’ve probably come across one or several. Is this a groundbreaking approach to captivate audiences, or… Read More
2023-11-21 16:30
The relevance of holiday marketing in mobile gaming goes beyond mere festive decorations and Santa hats propped up on characters. It’s a key player in driving engagement, boosting in-a… Read More
2023-11-14 16:30
Crafting a compelling video ad script for mobile games isn’t just about enticing visuals—it’s about sparking curiosity, tapping into emotions, and compelling action within… Read More
2023-11-07 16:30
Halloween is behind us now but the holiday season for marketers has just started! Lucky for you, we kept an eye out for all the latest and juiciest news the mobile marketing industry has to… Read More
2023-10-31 15:30
Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your creative assets for Halloween can breathe new… Read More
2023-10-24 15:30
There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process. Sometimes, knowing how to frame information can really make a change… Read More
2023-07-04 14:30
Summer break isn’t here yet for the mobile world. From TikTok’s new AI advertising tools to YouTube’s thumbnail A/B testing, check out what happened in the industry this mo… Read More
2023-05-16 14:30
Last week Google held its annual I/O event. This year, the big focus was, unsurprisingly, artificial intelligence. Even though AI was at the heart of Google’s plan for the future, they… Read More
2023-05-02 14:30
Temperatures are rising and things are changing! Let’s dive into the latest news of the mobile world! Google will launch an ad transparency center Just like TikTok and Meta before them… Read More
2023-04-25 14:30
Our latest case study star is Family Island! Famous for its highly dramatic video ads and the use of storytelling tropes. Is that the secret to their success? Come take a look at their marke… Read More
2023-04-18 14:30
Gamer motivations are making a strong comeback in app marketing, especially for mobile games. But how can you take advantage of them while building your marketing strategy? We’ll show… Read More
2023-04-11 14:30
Have you ever wondered if hiring an app marketing agency was the right move for you? We’re here to help you figure it out. Let’s take a look at the main advantages of hiring an a… Read More
2023-04-04 14:30
Spring has arrived and this year it brought a lot of brand news Search Ads placements for TikTok, Instagram and Pinterest. Apple finally launched its benchmarks metrics and Google put an end… Read More
2023-03-28 14:30
There are a lot of different steps to set up a mobile video ad campaign, but it’s always important to ensure that you’re using the right formats and specs to optimize your video… Read More
2023-03-21 15:30
TikTok’s rapid rise to fame made it an advertisers’ dream recently. The short video platform has been growing its ad offer to create a bridge between advertisers and its 1.8 bill… Read More
2023-03-14 15:30
Lily’s Garden stole the spotlight with their quirky and funny video ads. The puzzle game grew steadily towards success thanks to their spunky creative assets. We’re diving into t… Read More
2023-03-07 15:30
February may be the month of love but there’s no love lost between TikTok and governments, while the video streaming app is being banned on government phones, Google is introducing its… Read More
2023-02-28 15:30
Apple Search Ads (ASA) was introduced in 2016 to thousands of developers on the App Store. A brand new UA channel directly into one of the two main app stores. ASA kept growing overtime and… Read More
2023-02-21 15:30
Custom Product Pages are becoming an ASO staple. Combining efficiency with lower costs, they are a great addition to any ASO (or UA) strategy. With targeting becoming more complicated after… Read More
2023-02-14 15:30
Love is upon us! Valentine’s day is just around the corner, and some are trying their hands at Valentine’s Day seasonality. Is it worth it? How do you take advantage of the day o… Read More
2023-02-07 15:30
2023 was off to a strong start for the mobile industry. TikTok snagged the “most downloaded app of the year” title and governments are starting to strike fines and lawsuits onto… Read More
2023-02-02 16:00
Alessandro Rizzo is in charge of growth and acquisition for PhotoRoom, a successful photo-editing app. He shares his experience with User Acquisition, and what are the specificities of doing… Read More
2023-01-31 15:30
If you’ve taken a look at some of the most successful UA campaigns recently, you’ve probably heard about survivor.io. The zombie game exploded with a strong TikTok ad campaign an… Read More
2023-01-24 15:30
Growing right alongside UGC trends is influencer marketing. Mobile games especially are a great terrain for influencer marketing. With users and gamers asking for more authenticity and relat… Read More
2023-01-17 15:30
If you’re starting the new year with a brand new resolution to be more eco-friendly, we’ve got just the article for you: how to effectively reuse your preview video. Producing a… Read More
2023-01-12 16:00
Jessica Gotti, Lead Performance Marketer tells us about her favorite Performance Marketing and what it takes to promote a unique and new concept with Paired (and how a flirty emoji almost de… Read More
2023-01-10 15:30
All of Apptamin’s team is wishing you a happy new year! Let’s start 2023 the right way: with our latest digest of app world news. December was a little slower with everyone getti… Read More
2023-01-03 15:30
The disappearance of the IDFA on iOS shook the app marketing world. Not only did it push a move toward Android for ads, but it also showed the importance of creatives. Now that targeting has… Read More
2022-12-20 15:30
With 2023 just around the corner, it’s time to think about the next big marketing trends for apps and mobile games. The app world is a fast-paced industry with a lot of opportunities a… Read More
2022-12-13 15:30
Not everyone celebrates Christmas but the app world sure does! With the holiday season in full swing, developers are launching their Christmas creative assets! How can you make your ASO crea… Read More
2022-12-08 15:40
For our latest App Marketing Snack episode, we’re hosting Lisa Kennelly, Growth and Product Marketing Strategist for Klarna. She helps us figure out how to get started on a growth stra… Read More
2022-12-06 15:30
Before you the holiday spirit takes over, let’s recap what happened in the mobile industry in November. On December 1st, Apptamin’s team celebrated their nomination as a finalist… Read More
2022-11-29 15:30
Your app’s metadata refers to all the elements (both images and texts) displayed on your app page in the stores. It includes the title, subtitle, keywords, and description but also you… Read More
2022-11-22 15:30
TikTok’s success looks unstoppable. With a growing number of downloads and regular users, the video app grew so much that its direct competitors adopted TikTok-like features in their p… Read More
2022-11-17 15:30
Giulia Pianelli is a Mobile Marketing Consultant with years of experience in the app industry. For The App Marketing Snack’s 21st episode, she shares her vision of ASO and how it fits… Read More
2022-11-15 15:30
Marvel Snap is the latest addition to the Marvel Mobile Gaming universe. This new mobile card game launched only recently and already achieved thunderous success (and without the help of Tho… Read More
2022-11-08 15:30
Spooky season is now over, Halloween came and went and we’re already on our way to the rest of the holiday season! Meanwhile, the mobile industry has kept busy and we have a lot of new… Read More
2022-11-01 15:30
Screenshots are a staple of ASO strategies. They’re a cornerstone of app stores conversions and an essential of app’s product pages. However, there are some rules to follow to en… Read More
2022-10-27 15:00
Akseli Virtanen, UA Lead for Traplight Games, stops for a chat and tells us the secrets to good mobile games video ads and how challenging it is to figure out a good name for a mobile game… Read More
2022-10-25 14:30
Spooky season is upon us! With Halloween around the corner, it’s time to refresh ASO strategies all around the world and give them a taste of seasonality. Halloween is a great opportun… Read More
2022-10-18 14:30
Casual and hyper-casual mobile games have reigned over the mobile world as of late. But they’re not the only game genre available out there. Whether you’re a curious player or a… Read More
2022-10-13 15:00
Karyna Mykytiuk, Creative Marketing Producer for Colossi Games teaches us how she works and what are her secrets for marketing the game Gladiators: Survival in Rome. Below is a written… Read More
2022-10-04 14:30
September is the month of summer ends, colder evenings, and the yearly Apple event! What did this month have in store for the mobile world? Let’s find out! Apple held its September eve… Read More
2022-10-04 14:30
September is the month of summer ends, colder evenings, and the yearly Apple event! What did this month have in store for the mobile world? Let’s find out! Apple held its September eve… Read More
2022-09-29 14:50
In this latest App Marketing Snack episode, Marion Balinoff, Influencer Marketing Consultant tells us her secret about what makes a great influencer campaign and how you can get started, and… Read More
2022-09-27 14:30
The rise of social media platforms and their increased power over culture bred the latest app marketing trend: UGC (User Generated Content). Social media platforms’ entire business is… Read More
2022-09-20 14:30
A good first impression can go a long way, and that works for all areas of life. You never know where exactly you might first encounter your potential users, maybe it will be on social media… Read More
2022-09-15 14:30
This is a guest post by Pushwoosh According to the most recent Pushwoosh research, game apps can make a quantum leap in their growth rate if they improve… engagement with their commun… Read More
2022-09-13 14:30
If you’re currently trying to promote a mobile game, you might want to look into gamer motivations. They can help you better target your audience and make your game stand out from the… Read More
2022-09-08 15:00
Artiom Tzaczuk shares his experience as an ASO Specialist, including his top 3 tips to make the best ASO strategy you can and what’s the secret to picking the best keywords for your ap… Read More
2022-09-06 14:30
Summer is coming to an end but the industry did not take any time off. The time for our monthly recap has come, and we have news. Let’s dive in! Apple announces new placements fo… Read More
2022-08-30 14:30
For this case study, we’re diving into the Merge Mansion phenomenon. You’ve surely seen the video ads around, with a cryptic grandmother with hidden secrets, a big mysterious man… Read More
2022-08-25 14:56
This episode’s guest is Elena Wibmer, Product Marketer at App Radar. She teaches us the difference between doing ASO for apps versus mobile games and why ASO should be the heart of you… Read More
2022-08-23 14:30
Now that you’re aware of all the upcoming trends in app marketing, we assembled all the common ASO mistakes our guest experts see people doing, and why you should avoid them. Whether y… Read More
2022-08-16 14:30
Apple Search Ads (ASA) has been one of Apple’s most successful ad products lately. Especially since the arrival of the ATT. And for once, Apple seems like they’re gonna take a pa… Read More
2022-08-11 14:45
For the newest episode of the App Marketing Snack we’re happy to host Elizabet K from Asodesk, she tells us the key to picking the best keywords and what you should and shouldn’t… Read More
2022-08-09 14:30
This is a guest post by Asodesk To see organic app installs in the App Store and Google Play grow, one-time App Store Optimization is not enough. You need to work regularly, make a lot of it… Read More
2022-08-02 14:30
Summer is here, and so are our monthly news! People kept busy despite the heat and some interesting changes will be coming to the mobile industry, let’s dive in! Google allows third-pa… Read More
2022-07-28 14:45
For the latest episode of the App Marketing Snack we’re joined by Nika Grigoreva, Senior performance marketing manager for Ada Health. She tells us her secret for a successful ASO camp… Read More
2022-07-26 14:30
Fake ads were really big a couple of years ago, and against all odds, they are still kicking around. Some even think their success won’t be stopping anytime soon. Will 2022 sign the bi… Read More
2022-07-19 14:30
Experts of all horizons have gathered in our bi-weekly episodes of The App Marketing Snack to share their opinions on the future of the industry. We’ve gathered some of their thoughts… Read More
2022-07-14 15:00
Today’s guest on The App Marketing Snack is Steve P. Young, founder and CEO of App Masters and podcast host! He shares his secret ASO tips so buckle in! Below is the transcript of the… Read More
2022-07-12 14:35
When getting started on a mobile marketing strategy, there are several steps to take. Two of those, the biggest ones are App Store Optimization (ASO) and User Acquisition (UA). They are two… Read More
2022-07-05 14:35
June started with Apple’s yearly event: the 2022 edition of their WWDC. And this month may have brought us sunshine and heat waves, but it also brought the end of TweetDeck’s mac… Read More
How To Make A Good Mobile Game Video Ad With Jamora Crawford, Voodoo ⎮ The App Marketing Snack #12
2022-06-30 14:40
Wondering what’s the secret to a great video ad for your mobile game? Jamora Crawford, Marketing Artist at Voodoo, may have the answers! She’s sharing some tips with us and telli… Read More
2022-06-28 14:30
With over 2.2 billion mobile gamers worldwide, it can be tricky to grab their attention. There may be a lot of gamers in the world, but there are a whole lot of mobile games to compete… Read More
2022-06-21 14:30
Most strategies help developers reduce churn start inside the app. They range from gamification to pop-up notifications and even pricing offers. But you can start fighting back churn earlier… Read More
2022-06-16 14:40
Milan Strba, Head of Growth at SuperScale shares his tips for a good growth strategy, what he thinks will be the future trends of the app marketing industry and whether you should invest in… Read More
2022-06-14 14:30
Last year, at WWDC2021, Apple introduced in-app events as one of their upcoming ASO tools. Now that they’re here and settled, they’ve been fast-adopted by the ASO community. Goog… Read More
2022-06-07 14:30
We’re leaving behind May, the month of Google’s yearly I/O, and getting started on June, the month of Apple’s yearly WWDC. Needless to say, it’s a time filled with ne… Read More
2022-05-31 14:30
Entering new markets is about much more than just localization. When developers want to make their app or game available in new locales, the main focus is usually on translating the assets o… Read More
2022-05-26 15:00
For the 10th episode of The App Marketing Snack we talked with Iris de Vries, ASO manager for Bagelcode, a social casino company. She told us about the specificities of doing ASO for mobile… Read More
2022-05-24 14:30
Earlier this month, Google held its yearly event. The main announcements were about Android 13 and the new devices coming soon (like the Pixel 7 and the Pixel Watch), but there were still so… Read More
2022-05-17 14:30
What makes a great mobile game trailer? Upbeat music? Great gameplay? A click-worthy CTA? A dynamic voice-over? All that and more. There are many ways to promote your mobile game with your p… Read More
2022-05-12 14:40
This week’s guest is Zofia Wietecka, Senior ASO Manager for Flo Health. She’s telling us all the specificities of doing ASO for a women’s health app and her most challengin… Read More
2022-05-10 14:30
TikTok’s success has swept through the app world. The app stood at the top of the most downloaded apps in both the App Store and the Play Store for months on end. Instagram, Facebook… Read More
2022-05-03 14:30
By now you all have heard about Elon Musk buying Twitter, the entire tech industry’s focus was on that deal. But there were other noticeable news happening for mobile marketers! Let&rs&hell…Read More
2022-04-28 14:40
This week’s guest is Enes Malik Turhan, Mobile Growth Specialist for Sensor Tower. He tells us the secret to a good ASO strategy and what you need to avoid, as well as the unmissable U… Read More
2022-04-26 14:30
App Store Optimization is, for most people, synonymous with Apple’s App Store and Google’s Play Store. After all, they contribute to 90% of the total available apps in the market… Read More
2022-04-19 14:30
A branding strategy is the first marketing step you need to take when working on your app. Whether you’re promoting an app or a mobile game, you need to think about building a brand wi… Read More
2022-04-14 14:40
Let’s talk about the secrets to ASO with this episode’s guest: Peggy Anne Salz, writer, journalist, and founder of MobileGroove. She tells us about the app marketing strategy tha… Read More
2022-04-12 14:30
2022 is setting up to be an important year for tech regulations. While last year was marked by ATT’s arrival and talks about privacy and personal data, with a touch of Facebook Papers… Read More
2022-04-05 14:00
Spring is finally here, flowers are blooming and Google and Apple are gearing up for the European Union’s DMA. Third-party payment in the app stores is on everyone’s mind between… Read More
2022-03-31 14:35
Let’s talk about the secrets to ASO with this episode’s guest: Simon Thillay from AppTweak. He shares his best tips with us and what he learned through some challenging ASO exper… Read More
2022-03-29 14:33
While privacy is setting up to be the topic of the decade, the social network clearly positioned itself against Apple’s latest privacy measures. Now they’re the ones implementing… Read More
2022-03-22 15:30
When marketing a mobile game, you can’t bypass video assets, users will expect it, whether directly on your game’s listing page or even in outside ads. People want to see the gam… Read More
2022-03-17 15:35
Let’s talk about marketing a branded mobile game and the importance of creatives (and being bold with your strategies) with this episode’s guest: Jeremy Widdowson, Performance Ma… Read More
2022-03-15 15:30
Apple’s ATT threw a wrench in every app marketers plan for 2021. Will 2022 be the same for Google? Probably not. It’s been a while since Google first announced their Privacy Sand… Read More
2022-03-08 15:30
Last month the world was shaken by the still ongoing invasion of Ukraine. Apptamin stands in solidarity with Ukrainians, so does the tech industry. Apple has suspended product sales in Russi… Read More
2022-03-03 15:35
In this week’s episode we’re talking about the keys to a great ASO strategy with Gabriel Machuret, ASO Consultant and trainer. Dive in! Below is the full transcript of the video… Read More
2022-03-01 15:30
Your app is ready to hit the market, your ASO game is on fleek: you only need to get started on your user acquisition strategy. Where to begin? What do you need to do? We’ve got your b… Read More
2022-02-22 15:30
Which mobile game are you playing right now? With over 2.2 billion active mobile gamers worldwide, the market has sunny days ahead. Mobile games revenues are increasing and users spend more… Read More
2022-02-17 15:35
The App Marketing Snack is bringing you the latest ASO tips from app professionals. Our third episode’s guest is Karina Kononovic, ASO Specialist at Surfshark. She tells us all about d… Read More
2022-02-15 15:30
2021 was a busy year for ASO, first, there was the privacy movement that brought Apple’s infamous ATT and Google’s brand new privacy section. What will be the big ASO topic of 20… Read More
2022-02-08 15:30
While you’ve probably been playing Wordle like everyone else this month, a lot happened in the app world. Our five letters word of the day is recap because we’ve always got your… Read More
2022-02-03 15:35
The App Marketing Snack is bringing you the latest ASO tips from app professionals. Our second episode’s guest is Ryan Kelley, ASO consultant, and trainer. Below is the full transcript… Read More
2022-02-01 15:30
Ever since their introduction in Apple’s WorldWide Developer Conference in June 2021, everybody’s been looking forward to getting their hands on in-app events. It only became ava… Read More
2022-01-25 15:30
2021 was a record year for apps all around but especially for mobile games. They were expected to generate $89.6 billion by the end of 2021. After the huge success of the industry in 2020, w… Read More
2022-01-20 15:35
The App Marketing Snack is bringing you the latest ASO tips from app professionals. Our first episode’s guest is Clark Stacey, CEO of WildWorks and creator of Animal Jam. Below is the… Read More
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