The rise of social media platforms and their increased power over culture bred the latest App Marketing trend: UGC (User Generated Content). Social media platforms’ entire business is built on users’ creating and sharing their own content. When marketing took to these platforms to promote all kinds of digital and non-digital products, they had to …

Continue reading

The post A dive into UGC (and UGC-like) video ads, the latest app Marketing Trend appeared first on Apptamin.