Many well-funded startups that come kicking off with sensational ideas and with impressive team appallingly shied away from the industry within a few years. Startups with great minds, mind-blowing business ideas or backing of reputed venture capital firms do not work all the time if they lack imagination, innovation, and creativity. It is not a goof for startups to grow together with evolving technologies, especially in terms of commercialization of their business. Make use of digital Marketing, that is affordable in numerous ways and grow your startup as it is what it is meant to do. Take a gander at the top 10 digital marketing strategies that work for startups.
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Social Media Marketing
One of the affordable yet powerful marketing strategies, social media marketing could do wonders for startups in terms of acquiring customers, developing market exposure and obtaining genuine customer insights as well.
Advantages of Social Media Marketing
- Brand recognition
- Better ranking on search engines
- Optimized customer engagement
Email Marketing
Email marketing is not just another digital marketing tool but a whole new technique that is preferred for its cost-effective factor. Startups can use email marketing even before the launching of their company, product or service and spread the word out in a professional way.
Advantages of Email Marketing
- Personalized and targeted content
- Strong customer relationships
- Freedom from time and budget constraints
YouTube Marketing
With millions and millions of active users and businesses, YouTube is the most widely used video-sharing platform in the world. It is a fact that countless brands, irrespective of their sizes, rely on YouTube as their major digital marketing partner.
Advantages of YouTube Marketing
- Reach to a worldwide audience
- Get easily noticed on search engines
- Demonstration of your brand expertise
Content Marketing
Options are endless with content marketing. White papers, blogs, social media posts, email campaigns, press releases and what not – content marketing is an elementary yet solid way to connect and engage with your target audience.
Advantages of Content Marketing
- Trust building
- Relatively inexpensive
- Long-lasting results
- Positive impact on your other digital marketing strategies
Search Engine Marketing
One of the widely used marketing strategies worldwide, search engine marketing, popularly referred to as SEM gives your startup the much-needed exposure, almost in a flash.
Advantages of Search Engine Marketing
- Instant results
- High return on investment
- Organic traffic from search engines
Viral Marketing
Creating content that holds the potential to go viral can make your startup an overnight sensation.
Advantages of Viral Marketing
- Smaller advertising costs
- Potential to create explosive growth
- Increased reliability
Affiliate Marketing
Affiliate marketing is an eminent marketing concept where your startup gets potential business referrals from third-party businesses or websites.
Advantages of Affiliate Marketing
- Broaden your audience and customer base
- Build key relationships with productive affiliates
- Boost in reputation through affiliates
Search Engine Optimization
An SEO focused startup gets organic traffic from search engines and delivers high ROI, at no extra cost.
Advantages of Search Engine Optimization
- High ROI at low investment
- Brand reputation building
- Building authority and trust
Influencer Marketing
A delicate combination of traditional and modern marketing tools, influencer marketing is all about choosing key people to campaign for your brand, solely based on their social media credentials and reach.
Advantages of Influencer Marketing
- Building partnerships
- Niche targeting
- Improved domain authority
- More brand value
Media Coverage
Thanks to the new-age web-based public outreach platforms, reaching out to journalists has never been this easy and your startup is not far from getting featured across media outlets.
Advantages of Media Coverage
- Immediate brand exposure
- Building trust and support among community
- Increased business potential
The post Top 10 Digital Marketing Strategies That Actually Work for Startups appeared first on Yorke Communications.
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