2020-07-29 04:40
Adapting to life that is so different from the usual hustle and bustle of life as we know it, is an experience for everyone, and the team at Yorke Communications continues to share their tho… Read More
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Enjoy Free Video Calling On Android Phone Blog
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Free video calling apps are really popular to build communication across the world. These apps are in higher preference as you don’t need to pay any penny for international or non-international calls with the friends who have the same applic
2020-06-24 04:25
If you want to devise a successful content marketing strategy, your business has to know who you wish to target that content at. If you do not know who you wish to target, then you will not… Read More
2020-06-09 07:27
With the increase in online shopping, marketers are constantly on their toes, looking for ways to optimize their online content for search engines. In other words, Search Engine Optimization… Read More
2020-06-02 05:36
Many well-funded startups that come kicking off with sensational ideas and with impressive team appallingly shied away from the industry within a few years. Startups with great minds, mind-b… Read More
2020-05-26 06:39
LinkedIn is a professional social media portal. It connects professionals from across the world working in different industry sectors. Companies can carry out B2B LinkedIn marketing and con… Read More
2020-05-05 11:25
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The post ticker trial appeared first on Yorke Communications Read More
2020-04-22 04:39
It’s the 50th Anniversary of Earth Day today, April 22. While the attention of the world is focused on the pandemic and its catastrophic effects, the Earth continues to require our att… Read More
2020-04-20 14:28
In a letter to subscribers, the editor of The Economist, Zanny Minton Beddoes, said the magazine had added a new section to its regular sections called Home Entertainment to cater to the nee… Read More
2020-04-06 09:53
The post Work from Home – Cybersecurity Tips appeared first on Yorke Communications Read More
2020-04-01 09:18
I was in i-flex (now Oracle Financial Services Software) in 2001 when 9/11 happened. We were weeks away from the global banking trade show SIBOS (organized by SWIFT) which was being organize… Read More
2020-03-31 13:07
A couple of years ago, Euromonitor published a report [quoted in The Economic Times] saying that the India coffee and tea retail chain market (dominated by Starbucks and Café Cof… Read More
2020-03-30 14:13
10 Things I have realised during lockdown from Yorke Communications
The post 10 Things I have realised during lockdown appeared first on Yorke Communications Read More
2020-03-30 06:35
When I was in my final year of school, we studied a play called “The Admirable Crichton” by James Barrie. Written in 1902, Crichton was a butler in a typical English househo… Read More
2020-03-28 14:01
An interactive web-based dashboard to track COVID-19 in real time Read More
2020-03-27 09:22
Most of us in business are bewildered. The effect of the Coronavirus on the human race, the fact that more than half a million people have been affected in such a short span globally and man… Read More
2020-03-19 05:30
Content Marketing
Content Marketing is a vital strategic approach that attracts and retains your audience. It is a crucial function that leads to profitable customer action.
There have been… Read More
2020-02-21 10:19
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela – Former Pres… Read More
2020-02-17 09:22
Facebook, the world’s most popular social networking platform has got an unbelievable reach today. With its ever-augmenting user base, the social media giant has over 2.2 billion activ… Read More
2020-01-07 05:10
The most common goal of every start-up is to go for a breakneck yet solid growth and to substantiate the market presence. It is perceptible that to reach that target, a startup needs to be s… Read More
2019-12-17 05:20
Effective communications can nurture your startups and enable them to push forward. Having nurturing and understanding two-way conversations in all facets of your company has become importan… Read More
2019-12-10 07:03
I had a boss in my previous company who said: “Give it a 1,000 days”, when I told him of my plan to start a content marketing agency. When I discussed the plan with my wife and… Read More
2019-11-26 05:00
Knowing how to pitch your start-up to investors is the first step in a successful business. The profitability or innovativeness of your start-up does not matter if you cannot get investors t… Read More
2019-09-11 06:09
Yorke Communications offers content marketing services. As storytellers, writers and designers they create experiences through various forms of media engaging their audience with quali… Read More
2019-08-20 05:13
Let’s get right to business. The old way of generating leads no longer stands effective. If you gasped reading this, then you need to have a closer look at your marketing strategy. Rap… Read More
2019-07-21 12:20
How do you generate leads and build brand experience with engaging content?
A US-based market leader providing Governance, Risk, and Compliance (GRC) application solutions required brand… Read More
2019-07-03 06:01
Just as Avengers: Endgame, which marked the conclusion of the Infinity Saga in the Marvel Cinematic Universe, released to a much-awaited worldwide premiere, an interesting news item went vir… Read More
2019-05-16 03:30
Content can be a powerful and effective marketing tool. In fact, according to Yorke Communications 2018 Red Book of Content Marketing, two out every three respondents (67%) said that the mai… Read More
2019-05-02 08:37
Regular health checkups are important not just for you, but also for your website to ensure smooth functioning along with a wider reach. Search engine optimization (SEO) experts recommend we… Read More
2019-04-26 13:21
My grandmother turned 70 last December and for her birthday, a family friend gifted her a tablet. Now, just four months in, she comes to me every evening and tells me about the different pro… Read More
2019-04-09 05:00
In an increasingly digital world, your customers want answers to their queries instantly. Adding live chat is a quick and convenient way to engage with your customers while they are on your… Read More
2019-03-07 10:17
When I was growing up and till very recently one of the biggest concerns that India had was the brain drain. Thousands of highly intelligent Indians went Westwards to get a degree or employm… Read More
2019-02-14 09:12
When I was young I'd listen to the radio
Waitin' for my favorite songs
When they played I'd sing along, it made me smile…
The post Saluting the Radio on World Radio Day appeared first… Read More
2019-02-06 09:46
A global technology consulting giant launching its new technology product offering needed to offer its audience a curtain raiser at its global product launch event. The need was to cre… Read More
2019-02-06 07:30
The 3 stages event marketing strategy was executed with clear timelines and performance targets
Pre-event promotion involved creation of a blog to promote registration, dail
y social m… Read More
2019-02-06 07:21
Transform internal communication to turbocharge employee engagement
A Big Four Indian IT major, with over 113,550 employees across 90 countries, wanted to channelize their Women’s… Read More
2019-02-06 07:08
Transforming internal communication through stories with human touch
The client is one of largest FMCG Company in India with 8,000 employees manufacturing sparkling beverages, hot drinks… Read More
2019-01-31 06:30
If you are reading this, I am sure you already know one of the oldest rules in the marketing rule book — the customer is always right. But how often do we really believe this? Let&rsqu&hell…Read More
2018-12-10 15:08
We’re ten today! The tenth of December. It’s been a challenging, exciting and long (and sometimes tense) journey from the day that Matilda and I converted one room in the house t… Read More
2018-11-30 10:42
How to get your product noticed using search engine optimization
A leading provider of integrated technology solutions with a strong focus on the US market wanted to increase visibility… Read More
2018-11-30 10:33
How to increase organic traffic, brand visibility, and generate leads with SEO?
A leading India-based ERP solution provider wanted to increase their brand visibility and generate leads w… Read More
2018-11-30 10:22
How to build brand awareness and attract start-ups for an international program?
A South Korean Governmental IT promotion agency which organizes an annual global startup event, needed to… Read More
2018-11-30 10:14
How to draw customers and followers to your brand through content?
A leading technology solutions provider with over 20 years of expertise and a presence across 18 locations globally nee… Read More
2018-11-30 05:51
Bringing thought leadership to a global audience every quarter
AllCargo is a leader in LCL consolidation and operates globally. The company is the first and largest integrated logistics… Read More
2018-11-13 04:45
Conversations are a dying art. At some point in time we’ve all found ourselves stuck in conversations that didn’t exactly hold our attention—the friend you bumped into at t… Read More
2018-10-11 05:52
Today’s marketer is faced with increasing pressure to deliver revenue and understand client expectations. But at the heart of all this talk of data, numbers, leads and conversions is t… Read More
2018-09-25 05:00
Quality content drives the success of a native ad. After all, no matter how spectacular that first handshake is, the conversation or content that follows is what seals the deal and convinces… Read More
2018-09-18 09:00
Content marketing can be compared to a magic show. Seems too far-fetched? Then here’s a comparison. Picture a magician, a deck of cards, and the audience. Now picture a writer, the con… Read More
2018-09-06 06:20
Incorporating a strong Content Marketing strategy into their marketing process and plan has been helping businesses build audiences and increase revenue. But to remain at the top of their ga… Read More
2018-09-06 06:14
This Artile was originally posted on Silicon India Magazine Yorke Communications Private Limited is an organization that builds content marketing programs for both internal and external audi… Read More
2018-07-26 12:45
Aditya Basu dives deep into the sea of Technology Marketing, asking the right questions to understand his varied client and create stories across different mediums. What is the key to unders… Read More
2018-07-24 08:22
Many years back, while traveling in the UK on work, I remember ordering a particularly exotic rabbit dish from the rather limited menu at a fancy restaurant. I was just being a curious diner… Read More
2018-07-24 05:50
I recently had the pleasure of watching a TED talk by economic writer @DerekThompson titled ‘the Four letter code to selling everything’. Derek explains the concept of The Famili… Read More
2018-07-12 10:45
What do you do when you need to get the attention of top brains in the technology business and have under 30 seconds to do it? Recently, we had a client come to us with an interesting requir… Read More
2018-07-12 10:37
Kartik runs account management for the digital side of the Yorke Communications business and talks about why he has a favorite client. You’ve heard of ‘Teacher’s Pet’… Read More
2018-07-12 10:36
You might have heard of ‘sympathy’ or ‘feeling for someone’, but ‘empathy’ goes way beyond that and might be considered ‘feeling with’ that pe… Read More
2018-06-08 05:00
How long can you hold the attention span of millennials to read, listen and react to your communication? Communicators have been constantly grappling with this. Well, a study by Microsoft a… Read More
2018-05-31 12:14
One of the biggest perils we live within the world of content marketing is the client rethinking a decision on an artefact. Many people often leave decision-making to the last minute, someti… Read More
2018-04-04 07:21
“Text, audio, video, pictures, infographics are all forms of content. But the actual content is the message. ““Would you tell me, please, which way I ought to g… Read More
2018-03-27 05:59
The step-motherly treatment of internal communication is at the root of system breakdowns during the hours of crisis. Let’s imagine a scenario. There is a fire in your neighborho… Read More
2018-02-17 05:33
Researchers from Deloitte recently asked more than 2,500 business and HR leaders to rate the urgency of numerous business issues, ranging from workforce capability to diversity and… Read More
2018-02-14 05:58
72% of executives prefer live video over on-demand video — But why? Let’s consider some of the appeal of live video vs. video-on-demand (VOD). Today’s socially-driven world… Read More
2018-01-11 11:26
Yorke Communications is an IBM cloud video partner Read more
The post Newsletter – Dec 2017 appeared first on Yorke Communications Read More
2018-01-11 09:45
Yorke Communications moved into a new office in Bangalore. An awesome space that epitomizes uninhibited creativity and transparency. Read more
The post Newsletter – Oct 2017… Read More
2017-12-18 06:12
Who doesn’t like a good story? None I guess. A good story is often, a story narrated well. A harder push would go like this. It is not the story, but how we narrate it. That is storyte… Read More
2017-11-23 06:18
Human beings have always been drawn to storytelling, and it is the soul of our communication with one another. It morphed through various ages of consciousness beginning with the cavemen wh… Read More
2017-11-16 05:20
Stories form a vital thread that connects humans with each other. Whether it’s scrolling down Facebook’s News Feed or watching the latest video uploaded on YouTube, we love bein… Read More
2017-11-14 05:59
There has always been an innate need for man to communicate. Before the invention of language and script, man used non-verbal communication – consider the cave paintings which date ba… Read More
2017-11-08 05:00
Fostering a storytelling culture amongst the lower rungs of your organisation is not just desirable, but essential.
In a recent edition of its internal newsletter, one of Yorke’s larg… Read More
2017-11-07 05:32
Intro: Do you think you would have joined Google in the late 90s or Facebook in early 2000?
Counting my full-time internship at the start of my career as real work (which it was), this is m… Read More
2017-11-07 05:32
Intro: Do you think you would have joined Google in the late 90s or Facebook in early 2000?
Counting my full-time internship at the start of my career as real work (which it was), this is m… Read More
2017-08-02 05:25
Every business today is seeking more effective ways to nurture prospects and acquire new customers. A 2016 Gartner Report suggests that marketing technology spend is now higher than advert… Read More
2017-07-24 04:43
Earlier this month, LeadSquared, a promising marketing automation tool provider, recognized Yorke Communications as its ‘Partner of the Year’ for 2017. Associated with us since… Read More
2017-06-02 05:45
The evolution of mobile devices from a mere voice communication platform in the 190s to an infotainment system today has completely transformed the entire internet landscape. The ubiquity o… Read More
2017-06-01 06:42
“Marketing as an enterprise function has been taking a leading role in the implementation of new technologies that help customers connect with businesses. I think it is safe to say th… Read More
2017-05-29 05:16
Marketing is an umbrella term for a variety of activities such as public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and co… Read More
2017-05-25 05:24
Search engine algorithms are getting smarter by the day. Search engines have been using keywords, relevance and uniqueness to rank content for years now. But what if these algorithms start… Read More
2017-05-22 05:51
This is what they say about B2B social media
It is not sexy or mind blowing.
It’s difficult to create a buzz around B2B companies and there are not many ardent B2B social followers e… Read More
2016-12-09 13:28
Over the last eight years, Yorke Communications has grown substantially, and transformed from content creators to strategic content marketers for B2B businesses across the globe.
Eff… Read More
2016-12-07 06:31
Why are you creating content in the first place?
The first obvious question is this: What do you want out of your content marketing? It is important to have clear objectives not amo… Read More
2016-11-30 10:13
” A big ‘thank you’ from all of us to the entire Yorke team for the terrific work on the SIAM CSR Compendium. When we started discussing it, we had no idea of how… Read More
2016-09-12 07:21
A simple Google trends search on Influencer Marketing Vs Paid Ads has revealed this:
Which means blue rocks and red sucks. We can see a sudden steep upward curve of influencer marketing in… Read More
2016-08-29 10:03
The background:
Successful ads depend on many factors like powerful slogans, brilliant copies, and quality products. Yet, many marketers lament that successful campaigns are a “hit o… Read More
2016-07-27 07:08
Producing unique content is a challenge for businesses. Interactive content adds value for the user by creating a two-way dialogue – enabling a tailored, user-focused experience from… Read More
2016-07-18 05:42
Are you communicating with your team effectively? Here’s how you could truly engage with them for better company competitiveness.
Communication is the backbone of any business. Wheth… Read More
2016-07-14 09:41
While everything around has entered the digital world, the education sector was never late to get onto the technology bandwagon. The education and learning vertical is embracing technology… Read More
2016-07-04 11:34
Unicorns, start -ups with a valuation of USD 1 billion and more, make the news everywhere. One of India’s first Unicorns was in the news when its valuation dropped to under $10… Read More
2016-06-27 06:57
Gone are the days when one could depend on the conventional, tried and tested routes to market an event, and still see satisfactory results. The audiences of the new-age are starved for fr… Read More
2016-06-22 06:21
Instagram is a visually-led, photo and video-sharing social media network that has garnered more than 400 million users since its launch. More than 55 million photos are shared every day o… Read More
2016-06-06 07:07
The new buzz in the world of online advertising is again the ultimate online advertising service – Google AdWords. (any source?)
So what is changing now? AdWords Design? Yes, the big… Read More
2016-06-02 07:01
Recently, when I was out to lunch with friends, I got a message which said: “Lady at the door offering her services as a cook. She seems nice enough, should we consider employing her?… Read More
2016-05-05 07:30
I recall reading some time ago that when Bill Gates was Head Honcho at Microsoft, and received a CV with, say, 13 referrals, he called each and every one of them.That probably wouldn’… Read More
2016-04-01 05:58
Recently, India’s Central Board of Direct Taxes suggested that digital transactions such as emails, blogs and downloads could be taxed. A CBDT-appointed committee suggested that… Read More
2016-03-08 05:28
For a business to succeed in the Digital Age it is not enough to just create great products, you need great content too. A recent article in the Huffington Post sums it up nicely. “I… Read More
2016-01-21 05:30
Last week, on the auspicious occasion of On Makar Sankranti, New Delhi’s driving experiment- the odd-even scheme- came to an end. In the public domain, it has been suggested that pol… Read More
2016-01-13 05:13
Image Source: https://www.flickr.com/photos/streetmatt/15083719955
Last week, the Columbia Journalism Review put out a list of magazines that began their lives as pure websites but now… Read More
2015-11-25 07:18
When I was a kid, visiting a historical place had its own charm. In fact, vacations were extremely important and every other year my parents tried to chalk out a newer interesting lo… Read More
2015-10-05 07:21
Believe me, it is awe inspiring to sit in a room of 3,000 plus professionals from the content and media world and feel the palpable excitement of a newborn industry, listen to storytelling… Read More
2015-09-30 06:15
Many years back – probably in the early 2000 – when India’s broadband policy was being formulated and the services were just being introduced, we, at i-flex (now Oracle F… Read More
2015-09-23 06:12
I turned full time freelancer a few years ago and had a most remarkable conversation with a gentleman who wanted me to write an article for him. He wanted only the “best quality conte… Read More
2015-08-11 10:56
We live in an age of information overload, and businesses must explore different ways of offering their content in audience friendly formats.
The hottest trend today is Video Content… Read More
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