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How Empathy Evokes

You might have heard of ‘sympathy’ or ‘feeling for someone’, but ‘empathy’ goes way beyond that and might be considered ‘feeling with’ that person through imagination and understanding. Empathy seems to be a ‘lit’ word these days, with brands and influencers constantly asking, “How do we create content that resonates with our audience and evokes […]

The post How Empathy Evokes appeared first on Yorke Communications.



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How Empathy Evokes

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