Organic aur paid search ke madhyam se lagbhag 75% traffic generate hota hai, visheshkar B2B sector Mein. Isse saaf pata chalta hai ki SEO abhi bhi zinda hai. Agar aap search mein ek career shuru karna chahte hain, toh aapko SEO experience ki zaroorat hai.

How to Gain SEO Experience and Improve Your Skills

Haalanki, kisi naye kaam ko seekhna kathin ho sakta hai. SEO ko dekh kar bahar se bahut se logon ko aisa lagta hai jaise ye digital jadu-tona ho. Lekin, Google ke naye updates aur AI ke aage badhte hue duniya mein, purane SEO experts bhi aapko yeh batayenge ki ve hamesha kuchh na kuchh naya seekh rahe hain.

Lekin SEO gyaan share karne ke liye blogs, YouTube channels aur courses ki itni bheed hai ki sahi SEO experience gain karne ke liye kaunsa source sahi hai, yeh samajhna mushkil ho sakta hai.

Is article mein, hum dekhenge ki aapko kaunse SEO skills aur gyaan ko vikasit karna hoga aur ek SEO portfolio kaise banaye jisme SEO experience gain ho sake. Yeh mahatvapurna hai ki kuchh savdhaniyan bhi rakhein.

Pahle toh, jaan lein ki sabse acchi salah aur advice har kisi ke liye sahi nahi hoti hai. Har website alag hoti hai, isliye uski apni zaroorat hoti hai aur jo cheezein kaam karti hain, woh har website ke liye alag hoti hai. Website ka prakar aur vyapar bhi ek mahatvapurna bhumika nibhate hain ki website ko kya zarurat hoti hai.

Doosre, aapki specialisation par aapke viksit hone wale skills aur gyaan par nirbhar karta hai. Jaise, ek content specialist ko sabse zyada gyaan on-page optimization ka hi hona zaroori hai.

Lekin, ek acche SEO expert banne ke liye sabhi SEO ke tatvon ka samagra gyaan hona hamesha mahatvapurna hai, chahe aap ek generalist hon ya ek specialist.

Apne SEO Ke Mool Siddhanto Ko Seekhein

SEO ke mool siddhanto ko samajhna SEO experience gain karne ke liye sabse mahatvapurna tatva hai. Chaliye mool siddhanto par, unki mahatvapurna karanon par aur unmein kya-kya shaamil hota hai, is par dhyan dete hain.

Keyword Research

Keyword research SEO ka aadhar hai. Agar aap SEO experience gain karna chahte hain, toh pahle is tatva ko samajhna zaruri hai.

Keyword research mein, aapko yeh pata lagana hota hai ki aapke target audience kis tarah ke search queries ko Google jaise search engine mein likhkar products, services, ya information ke liye search kar rahe hain.

Dhyan rakhein ki har search engine ka mukhya lakshya ek search query ke liye sabse relevant aur madadgar javab pradan karna hota hai. Keywords aapko apne pages ko sahi tarike se optimize karne ki suvidha dete hain, jisse search engine aapke content ko samajh sake aur yeh samajh sake ki yeh search intent ko kaise poora karta hai.

Yeh zaroori nahi hai ki aap kisi bhi local business, affiliate site ya hobby blog ke liye kaam kar rahe ho. Agar aap kisi aise vishay par content taiyar karte hain jiske liye koi search nahi kar raha hai, toh aapke pages par search engines se traffic nahi milega.

Yeh ek bada galti hai jo naye vyavasayik log karte hain. Bahut se log keyword research ki zarurat aur mahatv ko samajh nahi paate hain, isliye aisi studies mein yeh bataya gaya hai ki 90.63% internet ke pages ko Google se koi traffic nahi milta hai.

Keyword Research Ke Kuchh Mukhya Tatva Hai:

- Keywords Explorer by Ahrefs ek accha platform hai jahan se aap keyword research karne ka experience gain Kar Sakte Hain. Yeh aapko long-tail keywords, keyword mapping, clustering, aur bahut kuchh mein madad kar sakta hai.

On-Page Optimization

Main on-page SEO ki mahatvapurnaata ko kitna bhi samjha nahi sakta. Technical aur off-page SEO jaise cheezein aam taur par ek specialist ke dwara handle ki jati hain. Lekin agar aap SEO field mein kaam karna chahte hain, toh aapko on-page ka ek saaf gyaan hona zaruri hai aur yeh samajhna zaruri hai ki yeh kaise kaam karta hai.

On-page SEO, aapki website ke pages ko SERP (search engine results pages) mein adhik ranking prapt karne ke liye optimize karna hai.

On-page optimization aapko aapki website ke ashtam ke andar ke cheezon par kaam karne ki suvidha deta hai. Kabhi-kabhi, chhote-chhote badlav bhi ek website ki rankings mein bada farak laa sakte hain.

On-page optimization kaafi acchi tarah se kiya gaya hai toh Google ko aapke content ko samajhne mein madad milti hai, ki kaise pages ek dusre se sambandhit hain aur aapke pages vyaktigat search queries se kaise jude hain.

Aam Taur Par Kiye Jane Wale On-Page Optimizations Mein Shaamil Hain:

- High-quality aur madadgar content likhna jo relevant keywords ko shaamil karta hai.
- Page title ke liye H1 tag ka upyog karna.
- Content mein cascading headings (H2-H6) ka upyog karna.
- Akarshak title tags likhna.
- Search intent ko poora karne wale meta descriptions likhna.
- SEO-friendly URLs ka upyog karna.
- Images ko optimize karna.
- Antarik aur bahirik link shaamil karna.
- Featured snippets ke liye optimize karna.
- Rich snippets ke liye structured data ka upyog karna.

Off-Page Optimization

On-page ki tarah, off-page optimization bhi aapke rankings par prabhav dalne wale kuchh aise tatvon par dhyan kendrit karta hai jin par aap apne site par directly control nahi kar sakte, lekin yeh aapke SERP par rankings par prabhav dal sakte hain. Ismein mainly link building aur brand marketing shaamil hote hain.

Google un external factors ko bhi dhyan mein rakhta hai, jaise backlinks, jab woh yeh tay karta hai ki aap kis queries ke liye aur kahan par rank karna chahenge.

Kuchh Prasiddh Off-Page Techniques Hai:

- Guest blogging aur article submission
- Social media sharing aur engagement
- Influencer outreach aur collaboration
- Online directories aur local citations
- Brand mentions aur PR coverage

Yeh techniques aapki rankings par prabhav dalne mein madad kar sakte hain, kyun ki yeh aapki topical relevance aur search engines ke saamne perceived authority ko badhate hain.

Agar aap off-page SEO aur khaas karke link building ke baare mein aur adhik seekhna chahte hain, toh hamare muft advanced link building course ko check kijiye.

Technical SEO

Technical SEO, aapki website mein technical sudhar karke search engines ko usse dhoondhne, crawl karne aur index karne mein madad karna hota hai.

Technical SEO bahut mahatvapurna hai. Apni website ko technical taur par sahi banana SEO ka mool adhar hai.

SEO experience gain karne ke liye, aap naye vyakti ke roop mein koi advanced technical karya nahi karne ki ummeed nahi rakh sakte. Lekin apni website ko index hone ki guarantee karna, jaise ki SERP mein aane ki guarantee karna, yeh aapki website ko pehle hi dikha sakta hai.

Kuchh Aam Technical SEO Elements Hai:

- Website speed aur performance optimization
- Mobile-friendliness aur responsive design
- Sitemap ka upyog
- Canonicalization aur duplicate content
- Robots.txt file aur meta robots tags ka upyog
- URL structure aur redirections
- SSL certificate aur secure connections

Essential SEO Tools Ka Upyog Karna Seekhein

Kuchh zaroori tools hote hain jo har SEO ko samajhna aur upyog karne mein zaroori hote hain, jaise Google Analytics aur Google Search Console. In tools ko kaise istemaal karna hai aur apni website ki SEO performance ko kaise evaluate karna hai, yeh samajhna zaroori hai.

Lekin aap apne stack mein aur bhi kuchh tools shaamil kar sakte hain, jo aapko apne din-prati-din ke SEO karya mein madad kar sakte hain aur aapko smart tarike se kaam karne mein madad kar sakte hain.

Kai tools aapko specific tasks ko karne ke liye zaroori samay ko kafi kam kar sakte hain, jisse aapko jyada samay focus karne ke liye mil sake. Tools aapko automated tasks ko bhi set karne mein madad kar sakte hain.

Ahrefs ke Site Audit jaise ek tool ka upyog karke aap automated hafte ya mahine ke website audits set kar sakte hain. Yeh aapko madad karta hai agar kisi jagah par kuchh gadbad ho gayi hai toh aapko uski jaankari deta hai aur aapko samasya par gehri jaanch karne ke liye prerit karta hai.

Yahan kuchh aise tools ke udaharan hain jo aap apne stack mein shaamil kar sakte hain:

- Website auditing tool
- Keyword research tool
- Content optimization tools
- Rank tracking tool

SEO kaam pe lag jaane ka tarika kuchh logon ke liye ek chicken-and-egg situation ho sakta hai. For example, jab aap freelancer ke roop mein kaam karne ki koshish karte hain, tab koi aapko proven experience na hone ki wajah se kaam nahi deta hai. Lekin aap bina kaam kiye experience kaise prapt kar sakte hain?

Toh yahan kuchh tarike hain jinse aap apne skills ko badha sakte hain aur aapke portfolio ka hissa banne wale sites par kaam kar sakte hain, freelance clients ko haasil karne ke bina bhi:

Personal Projects

Sabse aasaan tareeka shuru karne ka hai apne khud ke digital assets banane ka. Domain aur hosting ke saath aap ek website banakar use search engines ke liye optimize kar sakte hain.

Yeh aapke liye SEO ke har pehlu ko try karne ka tareeka ho sakta hai. Aap yahan galtiyan bhi kar sakte hain aur seekh sakte hain bina kisi ki online vyavasaaya ko nuksan pahunchaye. Isse aapko yeh bhi pata chalega ki kaun se areas mein aap kaam karne mein ruchi rakhte hain aur kaun se tatvon mein aapki prakritik kshamata hai.

Main apne kaam mein abhi bhi kuchh sites ko sirf testing ke liye istemaal karta hoon. Yeh mujhe naye cheezein try karne, kya kaam karti hai aur kya nahi, aur apne kala ko purna karna ke liye madad karte hain.

Skill Exchanges

Skill exchanges koi nayi baat nahi hai. Aksar yeh ek win-win situation hoti hai kyunki dono paksh apne samay ya seva ka pratishodh karke apni ichhaon ko haasil kar sakte hain.

Yahin par Skill Harbour, ek skill exchange platform, ek accha udaharan hai. Ismein aap apni zaroorat ko post kar sakte hain aur apni kshamataon ke pratishodh ke roop mein unhe prapt karne ke liye badlo ki prastaaviksha kar sakte hain.

Kya aapke gym mein kisi personal trainer ko ek website ki zaroorat hai aur woh aapko kuchh PT sessions dekar pratishodh de sakta hai? Ya phir kisi sthaanik nritya studio ki website par on-page optimization ki zaroorat hai aur badle mein studio aapke bachchon ko ballet sikhane ke liye taiyar hai?

Skill exchanges bahut acche tareeke hai apne experience ko badhane aur portfolio mein shaamil karne ke liye. Iske saath hi, dusre tarike bhi hai jinse aap apne SEO kala ko pesh kar sakte hain:

Charity Work

Skill exchanges ki tarah, apne kala aur seva ko ek volunteer ke roop mein upalabdh karke aap apne experience aur portfolio ko badha sakte hain.

Devon Voluntary Action jaise websites par aap apne kshamataon ke aadhar par volunteer opportunities khoj sakte hain.

Aap charity organizations se bhi sampark kar sakte hain jinhe SEO ki madad ki zaroorat ho. Aap bas apne kshetra mein (ya usse bhi bahar) kisi bhi charity ki khoj ke liye Google search kar sakte hain. Ahrefs SEO Toolbar ki madad se aap seedhe SERPs par har website ke metrics dekh sakte hain.

Yeh aapko yeh madad karega ki kaun si websites ko aur SEO madad ki zaroorat hai aur aapki soochi ko chhota karne ke liye uski jaanch karne ke liye.

Internships

SEO mein anubhav prapt karne ka sabse accha tareeka hai ki aap khud kaam karein. Internships aapko badi, industry-leading companies mein ek team ke anubhaviyon se training ke saath saath vaastavik duniya ke projects par kaam karne ka mauka deti hai.

Internships aksar paisa nahi dete hai. Skill exchange ya charity work ki tarah, ye aapko aapke samay ke badle mein aapke kala, anubhav aur gyaan ko badhane ka mauka deti hai.

On-the-Job Experience

SEO ke maamle mein freelance ya in-house kaam karne ke liye beginners ke liye shayad mumkin nahi hai, lekin kuchh SEO agencies hain jo junior-level SEOs ko lete hain aur on-the-job training pradan karte hain. Internships se alag hote hue, ye paid positions hote hain, lekin aapko nichle darje ka kaam karne ka intezaar karna padega.

Yeh aapko multiple websites par kaam karne ka asli anubhav deti hai aur samay-samay par hue mahir logon se seekhne ka mauka deti hai. Kai agencies mein career progression opportunities bhi hoti hain, jo aapko aapki kshamata ke aane par darja upar badhne ka mauka deti hai.

SEO ki ek baat hai ki yeh hamesha badal rahi hai. Yeh SEO ke liye mere jaise logon ke liye ek achha hissa hai jo seekhne ka shauk rakhte hain. Lekin iska matlab hai ki agar aap ek expert banna chahte hain (ya rahna chahte hain), toh aapko hamesha up-to-date rehna hoga ki kya ho raha hai.

Naye algorithm updates, naye tools try karne ki zaroorat hain aur jo aaj kaam karta hai, woh agle saal kaam nahi karega.

Industry leaders aur blogs ko follow karke, "SEO Twitter" ke sath bane rahne, SEO podcasts aur newsletters ko follow karke aap apne kaushal mein sudhar kar sakte hain. 

Conclusion:

SEO mein career banana ke liye anubhav prapt karna pehla mahatvapurna kadam hai. Moolbhoot tatvo ko samajhna aur vaastavik duniya ke anubhav se apne kala aur gyaan ko sudharna aapke kaushal aur jaankari mein sudhaar karne ki mukhya vidhiyan hai. 

Agar aap SEO mein shuruat karna chahte hain, toh ek acchi jagah hamare muft SEO training course ke saath shuru kar sakte hain.