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Pharrell’s East African Inspired Adidas Collection

Sneaker design has entered a new, hyper-stylized period, where artists, musicians, and others have begun collaborating with athletic companies. The results have been strange, interesting and awesome, making footwear a much more expressive experience. Take this collaboration between Adidas and the musician/artist Pharrell Williams. Inspired by East African patterns and colors, the SolarHU Capsule collection is bold and unique, adding Chinese characters to the mix as well, making this a very diverse offering.


Via DesignMilk:

The adidas Solarhu Capsule Collection is the epitome of global multiculturalism: a German athletic wear company partnering with an African American musical icon in the exploration of East African design motifs, each flourished with Chinese lettering.


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Pharrell’s East African Inspired Adidas Collection


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