Well, Adidas does not do things on a small scale in Dubai, does it?

As as matter of fact, the higher the better. And how higher can it be that the top of a skyrise. 

With none other than Basketball player and poet Asma Elbadawi, I mean we had a stewardess on top of Burj Khalifa prior, but did the stewardess actually dunk a basketball? I think not.

The copy of the voice over is full of energy, determination and ambition and Elbadawi delivers it with strength and iron-will in her tone of voice. The message still celebrates the I'm possible (as opposed to impossible) and ends with the now classic "Impossible is nothing" that Adidas is known for.

Watch the beauty here.