2024-04-23 14:46
Formerly known as HITMC, the newly rebranded Swaay.Health Live is debuting May 6-9 in Atlanta, and our team couldn’t be more excited!
To say this is the must-attend… Read More
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Marketing tips and advices for technology businesses on outsource marketing.
2024-04-16 14:00
Understanding patterns in consumer digital behavior is essential to reaching your target audience most efficiently.
In the crowded field of healthcare software marketing… Read More
2024-04-02 13:32
Unless you live under a rock, it’s pretty hard to have missed the recent announcement that Change Healthcare, a unit of UnitedHealth Group, experienced a cyberattac… Read More
2024-03-19 13:00
ViVE 2024 was nothing short of booming and is quickly turning into THE health tech conference to be at for payors, providers, partners, and health tech/health IT vendors… Read More
2024-03-12 19:29
B2B marketers know their audience is on LinkedIn. However, even with the best audience targeting, your LinkedIn Ad campaigns can still fail to meet goals and expectations… Read More
2024-03-05 15:55
The line between innovative digital marketing and ethical responsibility is often a fine one. Organizations operating in the B2B health tech sector face unique challenges… Read More
2024-03-01 15:00
Content marketing for complex life sciences products presents unique challenges.
These products often involve intricate technologies, sophisticated data, and advanced sci… Read More
2024-02-20 14:22
With studies showing it can cost upward of 5x more to acquire a new client versus retaining existing ones, everyone in an organization has a vested interest in keeping cl… Read More
2024-02-13 13:25
The healthcare and life sciences sectors are rapidly evolving, with innovations and breakthroughs happening at a breakneck pace. In this dynamic environment, the role of… Read More
2024-02-06 13:00
Precision marketing in the life sciences represents an opportunity for organizations to take a different, more thoughtful approach to their marketing campaigns.
As this s… Read More
2024-01-30 15:56
LinkedIn is a B2B marketing powerhouse, offering unparalleled opportunities for brands to connect with a professional and engaged audience. But to harness its full potent… Read More
2024-01-16 18:29
If you do a Google search for how many marketing touchpoints it takes to make a sale, the results would have you believe seven or eight is the lucky number.
However, I&rs… Read More
2024-01-09 17:46
In digital marketing, identifying the best file type for website images is crucial for enhancing user experience and making content visually appealing for your life scien… Read More
2024-01-02 14:04
Marketing strategies are evolving faster than ever to keep pace with emerging technologies. Among the myriad of advancements, blockchain and artificial intelligence (AI)… Read More
2023-12-22 15:00
Tech giant and life science partnerships are powerful catalysts for progress. The intersection of biology and technology holds immense potential, and strategic partnershi… Read More
2023-12-18 15:00
We’re excited to announce that strategic medical communications consultant STRATENYM partnered with biotech marketing agency Clarity Quest to launch reinvigorated m… Read More
2023-12-11 13:34
Jumping straight into marketing campaigns without thoughtful planning will not yield the results you desire—detailed and strategic marketing plans are essential to… Read More
2023-12-04 19:29
TL;DR: Access ‘Public relations + paid media = supreme brand visibility’ now.
Staying ahead in health tech, biotech, and med device marketing requires more th… Read More
2023-11-27 16:29
Recently, Google announced significant changes to Gmail bulk sender guidelines. For biotech, medical device and healthcare software marketing, adapting to these changes i… Read More
2023-11-20 15:22
As B2B healthcare software marketing continues to embrace digital transformation, leveraging big data is one of the most important strategies at our disposal.
Strategical… Read More
2023-11-13 15:00
What is chronic care management (CCM)? CCM is a healthcare model that involves placing patients with chronic conditions into a program that provides continuous and coordi… Read More
2023-11-06 16:04
One of the more challenging aspects of being a marketing leader is giving design feedback.
I’m sure you’ve been there—you have an amazing idea in your h… Read More
2023-11-02 14:27
We’re excited to announce that healthcare RCM innovation leader SYNERGEN Health has selected Clarity Quest as its public relations agency of record.
While the healt… Read More
2023-10-27 12:25
Health tech companies face a unique and dynamic set of challenges when it comes to marketing, but certain marketing budget allocation best practices are tried and true.
T… Read More
2023-10-23 17:28
Having a company Wikipedia page may seem like an outdated practice. After all, why invest time and resources in creating a page on a platform that is not directly under y… Read More
2023-10-17 11:48
Get ready to embark on a transformative journey through twenty-three power moves that will empower you to build a successful life sciences, biotech, IT, or healthcare sof… Read More
2023-10-09 19:41
Marketing and communications department structure and strategy are vital considerations for B2B healthcare technology companies. They ensure effective communication with… Read More
2023-10-02 19:49
Healthcare technology media relations strategies are not one-size-fits-all, even within such a narrow niche. Health tech is a dynamic field that demands a unique blend of… Read More
2023-09-25 12:50
Staying ahead of the SEO curve is imperative for B2B healthcare software marketing professionals. Thankfully, the experts and developers at SEO software giant Moz continu… Read More
2023-09-18 19:59
In the world of healthcare technology marketing, having the right marketing project management software can make all the difference in streamlining your workflows, improv… Read More
2023-09-12 15:08
It seems like the time between conference seasons gets shorter every year. This means marketing teams have little downtime to measure the return on investment (ROI) befor… Read More
2023-09-05 19:09
You may not realize it, but push and pull marketing is part of your everyday life.
Every time you click on an article in an email newsletter, you have been pushed toward… Read More
2023-08-31 15:13
To ensure your B2B health tech or life science marketing efforts are on track and yielding the desired results, creating a comprehensive marketing KPI dashboard – w… Read More
2023-08-24 13:18
In the dynamic and highly competitive world of B2B healthcare technology marketing, creating a strong brand identity is key to long-term success and helps you stand out f… Read More
2023-08-17 18:43
Discover the critical importance of effective healthcare crisis communications in the face of escalating cyber threats.
In our digitally-driven world, the healthcare indu… Read More
2023-08-11 13:00
Effective B2B healthcare technology marketing continues to evolve as the tech itself experiences a transformative boom. Meanwhile, health systems are inundated with point… Read More
2023-08-01 13:45
Brand vs. product marketing is a complementary concept. Both are essential components of your B2B marketing strategy. While closely related, they serve different purposes… Read More
2023-07-28 20:25
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest technological advancements is crucial. With the release of iOS 17 and updates to G… Read More
2023-07-17 13:48
Let’s face it, most of us didn’t become content marketers because we love crunching numbers.
But as we know, the data don’t lie! And when it comes to wr… Read More
2023-07-11 17:38
When developing a sitemap, healthcare IT, biotech, and life science digital marketers must serve two masters.
A well-designed sitemap ensures that search engines AND user… Read More
2023-07-06 17:29
Landing the placement is only the first step. It’s what you do with the hit that matters.
In a recent blog, our Executive Director of Public Relations, Josie Zohny… Read More
2023-06-21 13:04
After nearly twenty-three years of helping companies grow their brands, I’m excited to announce the next growth chapter for Clarity Quest.
With the backing of Trini… Read More
2023-06-19 15:01
Interviews with reporters can be quite the rollercoaster ride, especially for founders of brands or CEOs of large companies. It’s an opportunity to flaunt your expe… Read More
2023-06-13 17:03
The CQ leadership team prides itself on being voracious consumers of authoritative marketing strategy sources. In such a fast-changing digital landscape, we believe one o… Read More
2023-06-13 14:00
When establishing a search engine optimization strategy, it’s tempting to optimize your website for the search terms that get the highest amount of traffic. You may think that if you c… Read More
2023-06-05 15:22
A couple of weeks ago, I had the opportunity to hear from digital leaders from the likes of Amazon, Mayo Clinic, HCA Healthcare, VillageMD, and many others during the Mod… Read More
2023-05-30 12:59
In the world of public relations, pitching is an art form. With countless emails flooding journalists’ inboxes daily, creating PR pitches that capture attention and… Read More
2023-05-22 17:22
As a marketer, what are the most challenging aspects of your overall go-to-market strategy? Is one of them deciding whether to name your product, platform, or solution? I… Read More
2023-05-17 13:30
Calling all my fellow health tech marketers, there’s a new interoperability acronym in town. Introducing the Quality Health Information Network (QHIN).
What’s… Read More
2023-05-09 12:18
As fast as companies are moving to incorporate AI, it’s entirely possible that what I write about below may come true by the time this post is published.
We have ex… Read More
2023-05-02 17:32
Turns out the hero’s journey is not just for Star Wars or other epic tales. It also happens to make a great storytelling framework for writing better B2B case studi… Read More
2023-04-24 18:23
When it comes to creating videos to showcase your products and services, there is a distinct difference between “low budget” and “low quality.” Yo… Read More
2023-04-20 12:00
One of the main reasons your healthcare B2B marketing isn’t performing as well as it could be, or isn’t meeting your goals, is that you are delivering expecte… Read More
2023-04-19 13:46
“Next to excellence is the appreciation of it.” — William Makepeace Thackeray
Nothing makes the hard work of delivering on our clients’ marketing… Read More
2023-04-17 12:13
It’s National Volunteer Week!
Clarity Quest recognizes the importance of volunteerism, which is why we give our employees a paid day each year to volunteer at their favorite charity or… Read More
2023-04-10 17:53
Artificial Intelligence (AI) is transforming B2B healthcare marketing and marketing at large in countless ways. AI is a boon for marketers, from automating mundane tasks to providing valuabl… Read More
2023-04-06 15:47
From March 26—29, leaders in the world of digital health and technology descended upon Nashville for ViVE 2023. Exhibitions, panel discussions, meet-ups AND The Black Crowes?
Needless… Read More
2023-03-30 15:35
When it comes to identifying the B2B leads most likely to convert to a sale, it’s like trying to find a needle in a haystack, except the needle is a potential custo… Read More
2023-03-28 13:20
All B2B marketers are guilty of falling into the buzzword and cliche trap occasionally. We breathe the same air and read many of the same books, and we all strive to be t… Read More
2023-03-20 19:28
When used correctly and strategically, animations on your website can enhance the user experience and emphasize specific areas of your website.
When misused, animations c… Read More
2023-03-16 12:09
LinkedIn Ads are the go-to digital marketing channel for most B2B marketers, especially those making an educational sale with a cycle stretching anywhere from nine months… Read More
2023-03-08 14:59
As of 2022, only 8.8% of Fortune 500 CEOs are women. This statistic is especially disheartening to me as the president and founder of my own B2B healthcare marketing agen… Read More
2023-03-07 14:48
Pharma & Payers
The intersecting relationship between pharmaceutical companies and payers is increasingly important. As the payer voice (data, panels, etc.) is being… Read More
2023-03-03 15:06
Hospitals, healthcare systems, and practices are all feeling the revenue heat in 2023.
Why is basically every organization feeling strapped for cash? Surprise! COVID-19 m… Read More
2023-02-28 16:19
The more people a disease affects, directly or indirectly, the more attention the disease tends to get. Look no further than COVID for proof, but you’ll find no sho… Read More
2023-02-24 14:40
I’m just over a month past my first Healthcare and IT Marketing Community (HITMC) conference in Las Vegas. Several pearls of wisdom have stuck with me since –… Read More
2023-02-14 18:29
Over the past few years, especially during the pandemic, we heard the acronyms for health economics and outcomes research (HEOR), real-world evidence (RWE), and real-worl… Read More
2023-02-08 14:00
You get to your booth on the exhibit show floor, and everything is already set up—phew—the lights are working, the last-minute sales sheet is on display in th… Read More
2023-02-07 15:32
Communicating with the C-suite is a skill that anyone selling to the healthcare industry can master. Remember, they are people. They just happen to be people who are shor… Read More
2023-01-30 19:03
Elon Musk bashing is a popular pastime these days. Twitter mavens and marketers decry massive changes made to their beloved social media platform since the Tesla founder… Read More
2023-01-26 14:30
In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted th… Read More
2023-01-24 15:00
Twenty years ago most companies viewed outsourcing their marketing department as insane. But in the Bay Area and Seattle, where I started Clarity Quest, the concept was g… Read More
2023-01-18 19:37
Graphic design trends are fun to discuss, explore, and use if they make sense for your healthcare brand — that’s a big if.
Yes, animations are cool. Know what… Read More
2023-01-10 15:00
While a lot has changed in healthcare marketing over the past decade, the one constant has been the support of the HITMC community, which has grown exponentially these pa… Read More
2023-01-06 17:23
Top marketing agencies often follow best practices to ensure they deliver high-quality, effective marketing campaigns for their clients.
I’m hearing a lot from comp… Read More
2023-01-03 15:58
It’s deep. It’s rich. It’s … not purple. It’s Viva Magenta, Pantone’s 2023 Color of the Year.
Is it in your brand palette? Should it… Read More
2022-12-28 15:30
Our clients have had quite a successful 2022. From mergers and major funding announcements to launching industry-first product offerings and winning awards, 2022 has been… Read More
2022-12-19 15:00
Would a rose by any other name smell as sweet?
When it comes to naming a new product, our colleagues in the pharmaceutical industry have it fairly easy, brand name drugs… Read More
2022-12-13 15:37
Having been founded by an entrepreneur more than 20 years ago, Clarity Quest knows firsthand how access to financial services are essential to launching a successful ente… Read More
2022-12-06 14:00
‘Tis the season!
As the year winds down, relax and enjoy quality time with friends and family.
No matter how or if you celebrate, may the month of December be fille… Read More
2022-11-30 19:01
Our clients have been busy this year! From completing mergers to raising funding rounds to launching industry-first offerings, we’re amazed by the work our clients… Read More
2022-11-22 16:01
We’re gobbling up gratitude this year!
Learn what the CQ team is thankful for in 2022, fun Thanksgiving traditions they’re looking forward to, and their favor… Read More
2022-11-15 14:15
Marketers, ever seen an article in a trade publication and thought one of your company’s SMEs could have written it?
Spoiler alert: editors aren’t sitting aro… Read More
2022-11-10 14:37
Stock photography.
Love it? Hate it? Need it.
Unless you have the budget and time to do a custom photo shoot for your every content need, you’re going to have to tu… Read More
2022-11-09 14:07
The difference between on-page and off-page SEO is that on-page pertains to organic ranking factors you can influence via your website and off-page pertains to anything h… Read More
2022-11-02 13:49
Have you inherited a digital ads strategy that feels like “too much” or “too little”?
Suspect your ad budget allocation is out of balance?
Wonder… Read More
2022-11-01 14:56
In the last two years, has there been an industry newsletter or conference that doesn’t mention the importance and value of integrating real-world data (RWD) into y… Read More
2022-10-26 14:45
It’s the spookiest time of the year!
To celebrate, the CQ team shared their favorite Halloween candy, fall activity, and a marketing mistake that absolutely terrifi… Read More
2022-10-26 13:41
Got your attention?
The American Cancer Society and the University of Michigan Softball team have partnered for the past 13 years and raised $1,396,498 to support eradica… Read More
2022-10-19 13:30
With Q4 well underway, the end of the year will be here before you know it.
As our content marketing team is heads down planning next year’s content calendar, we al… Read More
2022-10-18 15:41
TruLite Health, a company offering the first enterprise-wide health equity platform to address racial and ethnic health disparities at the point of care, sought out Clari… Read More
2022-10-13 12:45
Your campaigns have been quite successful, with strong engagement rates, and ultimately filled your funnel with leads.
Each week you share these leads that you triumphant… Read More
2022-10-11 17:22
Have you been tasked with writing a blog post? Or perhaps you’re looking to start one for your company?
Before you start, you should probably read these five best p… Read More
2022-10-06 12:57
From politics to dating and everything in between, social media has changed much about how we interact with each other—and public relations is no exception.
Whether carried out IRL or… Read More
2022-10-05 12:40
As B2B marketers dive into next year’s marketing budget, it’s also time to consider fresh ideas to include in your marketing plan.
For marketers everywhere, t… Read More
2022-09-28 14:47
On September 9, 2022, Google finished rolling out its helpful content update related to search algorithms.
What is the Google helpful content update?
In short, this updat… Read More
2022-09-21 15:00
Creating a brand new website or updating an existing one is a huge undertaking. And without the proper planning, your website and efforts could go unnoticed.
Yes, I am talking about search e… Read More
2022-09-20 14:56
“Design is the silent ambassador of your brand” – Paul Rand
In the world of marketing, design can set you apart from the competition. Understanding how to create a good ad… Read More
2022-09-14 13:29
Seattle, Wash.-based Xealth launches newly redesigned website to position its strategic value to health systems.
With so many patient engagement solutions and specialty apps on the market, i… Read More
2022-09-07 15:05
Building an SEO strategy in healthcare tech, biotech, or medical device is never described as easy. But it can be incredibly challenging when you need to define a new market or category and… Read More
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