Last week I was lucky enough to attend the CIPR Excellence Awards in London. During the evening, the best of the UK’s PR industry celebrated their successes with a glittering ceremony, charity casino and fun fair.  Once the night was over and it was back to the office and normality, I got to thinking about why we enter awards in the first place – asides from the free wine.

Making news
If you are shortlisted for or win an award, after booking tickets to the event, your next priority should be to let the world know. Depending on the scheme, local or trade media could cover your success, promoting your brand positively.

If the award scheme is run by a newspaper or publishing house, coverage might be arranged for you by the publication – take advantage of this opportunity if you can. If not, you can distribute a press release to your media contacts to share your success.

Reputation
Being an award-winning company can do wonders for your reputation. Third party validation adds extra kudos to new business prospects and your current customers. As well as attracting new clients, a full awards cabinet can attract employees, who may want in on the secret to your success.

Morale
For the Stone Junction team, two of our annual highlights are the Midlands PRCA DARE Awards and the Midlands CIPR PRide Awards. We take the entire team to each event, which means every employee gets to share the success of the company.

At each event, the team can benchmark themselves against the industry – knowing that they work for a company that stands out. If you’re interested in joining the team, you’re in luck as we’re recruiting. Visit our recruitment page to find out more about our vacancies.

If you need guidance in finding award schemes to enter, or perhaps would benefit from a little help with your entry, click here to find out more or get in touch on 01785 225416 – you know you can trust us, we’re award winning.