2018-09-17 06:30
Poor layout, bad spelling and grammatical errors are three CV mistakes that can deny a job-hunter their dream career. Just as a candidate’s CV provides vital information on their skill… Read More
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Technical PR agency Stone Junction runs this blog to share engineering PR news and opinion. Subscribe to receive free updates!
2018-09-11 06:00
As the summer draws to a close, so too does festival season. Rain ponchos, muddy wellies and cans of beer are three music festival staples. Science, on the other hand, probably isn’t w… Read More
2018-09-05 05:00
Taking place between September 25 – 27, 2018, at the National Exhibition Centre (NEC) in Birmingham, the Processing and Packaging Machinery Association (PPMA) and TCT exhibitions retur… Read More
2018-08-31 06:00
While it’s widely regarded that the best things in life don’t come easily, most of us would rather do things in the easiest and most straightforward way possible. It’s for… Read More
2018-08-30 11:29
With over 20 countries, 643 million inhabitants and five official languages, Latin America is full of business opportunities. There is a diverse range of culture across the region, whi… Read More
2018-08-22 06:30
“You must be so excited; it’s like going on holiday for a year!”This is something I’ve heard repeatedly over the past few weeks, as relatives and friends discover I&r&hell…Read More
2018-08-20 08:00
As students across the UK anxiously awaited their A-Level results last week, certain subjects receive a ‘fail’ in terms of diversity. It’s probably unsurprising that women… Read More
2018-08-15 05:00
According to Radio Joint Audience Research (RAJAR), 4.7 million people in the UK download a podcast every week. Podcasts are a great way to stay up-to-date with the latest news and tren… Read More
2018-08-13 08:09
Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for… Read More
2018-08-10 06:00
In the last few months you may have noticed that your internet browsing is almost constantly interrupted by cookie-consent pop ups. As cookies are being increasingly rejected, what does this… Read More
2018-08-03 14:02
We’ve been posting a lot recently about the range of helpful search engine optimisation (SEO) tools available to help you get your business soaring on the web. Whichever technology too… Read More
2018-08-01 06:00
It’s said that Einstein hailed the printing press as an important tool in ‘the transformation of learning and the rise of modern scientific thought’. Contrary to modern bel… Read More
2018-07-31 06:30
As you may be aware, someone very important turned 70 this month. On July 5, 2018, the National Health Service (NHS) celebrated its seventieth year of service. As part of the milestone, the… Read More
2018-07-30 07:00
For an economy of its size, Italy has many highly specialised small to medium sized enterprises. This can be attributed to a variety of reasons, from the fractured history of the peninsula t… Read More
2018-07-27 07:00
Stone Junction’s biggest focus in 2018 is enhancing our digital offering to clients. For instance, everybody in the agency is accrediting with Google, Facebook and Twitter social and P… Read More
2018-07-26 10:20
Did you know that consumers are more likely to trust the opinion of their peers than the brand itself? In fact, 60 per cent of consumers are likely to purchase a product they’ve seen i… Read More
2018-07-26 08:14
It’s no secret that my knowledge of football is minimal, in fact that in itself is an overstatement – I have no interest, much to the disgust of most of the Stone Junction office… Read More
2018-07-24 05:00
Stone Junction has a love hate relationship with company values. Why? Because most companies only pay lip service to them, making them a useless list of words that no one pays attention to… Read More
2018-07-23 13:22
You’ve set up Google Analytics and you’ve set some goals to make sure your website helps generate business leads. Well done you! All that’s left to do is make sense of your… Read More
2018-07-20 06:00
The fastest English language typist is Barbara Blackburn, who typed 212 words per minute in 2005. Compare this with the average writing speed of around 50 words per minute, that's pretty imp… Read More
2018-07-19 06:00
ASOS, The University of Reading and Poundland are just three UK brands to go viral on Twitter in the last month. The one constant between the three was that each post injected a sense of per… Read More
2018-07-18 06:00
Everyone has a story about a work experience placement. The term has become synonymous with something compulsory yet boring; a week spent filing or stuffing envelopes, a sentence to add onto… Read More
2018-07-17 05:00
Are you making plans to take your business to the global market? Well, I’ve got news for you — it became global the day your website went live. However, truly gaining global awar… Read More
2018-07-16 08:30
~ Events that cannot be missed ~The medical industry is plagued by fake conferences — events that promise to provide a platform for academics to present their scientific papers but tra… Read More
2018-07-13 08:00
A typical story has a beginning, middle and end. But how do you capture this in a photo? Well, The Humans of New York project has managed to illustrate people’s personal stories in a s… Read More
2018-07-10 16:15
They say the best things in life are free — but is this true? Followerwonk, the tool that many businesses use to grow their Twitter follower base will soon start charging users, but I… Read More
2018-07-10 13:20
Search on Google is rather like driving. Road signs are very useful in providing you with extra information to help you find your way, but some signs are more informative than others. It&rsq&hell…Read More
2018-07-09 05:00
If you’ve dabbled in search engine optimisation (SEO), you already know that optimising your website for certain keywords can impact your website’s visibility in search engines… Read More
2018-07-06 09:41
Why is a raven like a writing desk? The Alice in Wonderland riddle, which perplexed so many fans after the books release that Lewis Carroll was forced to invent a response. Google Analytics… Read More
2018-07-05 09:19
If I asked you to picture a robot manufacturer you associate with the colour orange, who would you think of? You probably considered KUKA. What about red? Did ABB or FANUC spring to mind? An… Read More
2018-07-04 05:00
It started life as a research project in 1996 and its name is now widely used as a verb rather than just the company’s name, Google is the world’s most popular search engine with… Read More
2018-07-03 09:22
Here at Stone Junction we change minds. However, it is sometimes necessary to look inside your own head to fully understand and get behind an idea. By Carla Stanton, graphic designer at… Read More
2018-06-29 09:09
Currently, videos on Instagram are limited to 60 seconds but this may be about to change. The Wall Street Journal recently reported that Instagram plans to extend its video time limit to 60… Read More
2018-06-28 08:09
Goals. We all have them. I aim to run a half marathon this time next year, will it happen? Watch this space. But what about setting goals on Google Analytics?By Carla Mateus, senior ac… Read More
2018-06-27 05:00
After Sunday’s 6-1 win over Panama, the atmosphere at Stone Junction is one of excitement and optimism for tomorrow’s game. Although the national football team’s eyes are f… Read More
2018-06-26 05:00
When you go abroad, how much of the country’s language do you learn? For most it includes hello, goodbye and one large beer please. This might be enough to get by on holiday, but is it… Read More
2018-06-25 08:04
Many of you will remember that I recently began compiling a list of digital PR and marketing tools you need in your life and promised to add to it over the forthcoming months. By Richar… Read More
2018-06-22 14:38
The TIME’S UP™ movement caused a stir early in 2018 when numerous actresses donned black outfits to the Golden Globes as a way of drawing attention to gender inequality in the wo… Read More
2018-06-21 06:34
Peter Drucker is commonly known as the inventor of modern business management, who famously said, “If you can’t measure it, you can’t improve it.” With that in mind… Read More
2018-06-19 15:16
The average social media user spends over two hours each day in cyberspace. While many of those users may not write their own content but use platforms such as LinkedIn to like and share art… Read More
2018-06-19 09:07
Newsjacking can describe a multitude of things. Traditionally, this tactic would entail responding to a specific news article by letter — like you would see on the Editor’s lette… Read More
2018-06-18 06:00
With the FIFA World Cup 2018 in Russia kicking off just last week and the England team gearing up for their first match against Tunisia tonight, many companies are looking to catch the atten… Read More
2018-06-15 09:17
In 2014, Google posted a fictional job advert for a ‘Pokemon master’ accompanied by a Google Maps game asking players to explore the map and catch Pokemon. The associated game th… Read More
2018-06-12 06:00
Entering prestigious industry awards can be time consuming and expensive, but the benefits of winning or being shortlisted far outweigh the negatives. We should know, we’re award winni… Read More
2018-06-11 08:32
American showman Phineas T. Barnum (the real one, not Hugh Jackman) is often associated with the saying ‘There’s no such thing as bad publicity’. But this week, the brand t… Read More
2018-06-08 08:45
In the age of digital PR where there are more metrics than most marketers know what to do with, it’s easy to get inundated with data. In many ways, the boom of marketing platforms and… Read More
2018-06-07 07:30
With the World Cup starting next week, most of us are either planning our lives around watching the matches or planning how we can be as far away from a TV as possible. But did you know that… Read More
2018-06-05 16:00
Remember MySpace? You might think that nobody uses it anymore but in fact, it’s still used as a networking site for bands and musicians. Marketers must be wise to the constantly changi… Read More
2018-06-05 05:00
Learning a new language is not all about grammar and pronunciation. You need to understand the history, culture and people of the country to truly become fluent. Similarly, conducting busine… Read More
2018-06-04 14:19
Facebook? Check. Website? Check. But wait, does Google know your opening hours? Google is often the first port of call when searching for a product or service, but not all customers will cli… Read More
2018-05-31 09:17
In Ancient Egypt, slaves, labourers and peasants remained firmly at the base of the social hierarchy pyramid, while the Pharaoh sat at the top. The vizier, the Pharaoh’s most trusted a… Read More
2018-05-30 09:15
It’s quite easy to pigeon hole people into the talents they are best known for. For example, did you know that actress Angelina Jolie also holds a pilot’s license and Queen guita… Read More
2018-05-25 09:32
Have you ever looked at a human-like robot or animated character and felt a bit uneasy? If you have, you are not alone ─ you are just in the uncanny valley.The uncanny valley as descri… Read More
2018-05-23 10:00
Taste the rainbow, what’s the worst that could happen? For everything else, there is Mastercard. Getting the balance right and making your advertising work for your brand is key for an… Read More
2018-05-21 07:00
Voice search is not a fad. By 2020, 50 per cent of all online searches will use voice. Yet, why is it that 62 per cent of marketers have no specific plans for voice search in 2018?By C… Read More
2018-05-17 15:49
There is a runaway trolley hurtling down a railway track. On the track ahead, five people are tied up and another is tied up on the side track. You have two options:1. Pull a lever, divertin… Read More
2018-05-17 08:00
The Walt Disney Company reportedly spent over $2.6 billion on advertising in 2017, the year it released Star Wars: The Last Jedi, Coco and Beauty and the Beast. But Disney isn’t a… Read More
2018-05-16 13:11
Set in a world where your every interaction is rated, Nosedive was a chilling episode of Black Mirror. The main character, Lacie, becomes so obsessed with her rating that it takes her to ext… Read More
2018-05-15 09:06
Everyone knows PR is just spin, propaganda and the odd champagne brunch with journalists. Right? Well, maybe there is a bit more to it than that. Here are some of the most frequent questions… Read More
2018-05-13 16:05
So, your organisation has forked out for a spot at a trade show, you’ve prepared your event survival kit and you’re ready to return with a bundle of new business leads and contac… Read More
2018-05-10 07:00
You’ve probably heard of the old adage, “What gets measured gets managed”. However, it was recently found that 33 per cent of PR and communications people in the UK do not… Read More
2018-05-09 10:24
If you’re from the UK, you’ll probably think of malted milk drink Horlicks as a relaxing beverage before bed. However, if you’re from India, you’re more likely to thi… Read More
2018-05-08 11:00
When a monkey stole a photographer’s camera to take a selfie, the photographer in question never imagined he would end up at the centre of a long copyright dispute after posting the im… Read More
2018-05-07 07:00
Watching Kenyan runner, Eliud Kipchoge, win this year's London Marathon wouldn't be the same if he was the only runner in the race. Healthy competition in your industry is a good thing. It s… Read More
2018-05-04 08:26
This week, retail giant Sainsbury’s made headlines, not just for its £12billion planned merger with Asda, but for a rather amusing video of its CEO doing something he really shou… Read More
2018-05-02 14:55
There’s more than one way to cook an egg. Some like it fried, others prefer it scrambled and the culinarily minded among us may even try poaching. There is also more than one way to ma… Read More
2018-05-01 17:26
Back in 2010, the best SEO person I knew left the industry to write novels. One of his reasons was that keeping up with the shifting sands of digital marketing and PR had become nearly impos… Read More
2018-05-01 09:34
Many online marketing messages make us cringe and it’s often because they lack human touch and don’t engage us. Instead of taking a one-way conversation approach, where a company… Read More
2018-04-29 17:00
Over the weekend of April 27–29, 2018, TSB, one of Britain’s largest banking providers, was caught in a communications nightmare when an IT systems upgrade failed. Customers were… Read More
2018-04-27 10:05
You may have noticed over the last week that Facebook asked you to update your personal settings. If you haven’t, let me explain why.By Alison Gardner, account executive at Stone Junct… Read More
2018-04-26 07:00
Stone Junction has been spotlighted as an agency to watch, following the release of PRWeek's UK Top 150 Consultancies 2018. The agency continued to show impressive growth in a sector that ha… Read More
2018-04-25 09:23
In 2015, a viral photograph of “the dress”, divided the population. The image raised a question about how we see and interpret colour. Was it black and blue, or white and gold? F… Read More
2018-04-23 15:19
You wouldn't put your shoes on before your trousers, so why write web copy before you've considered search engine optimisation (SEO)?By Carla Mateus, account executive at Stone JunctionToo m… Read More
2018-04-23 05:00
The General Data Protection Regulation (GDPR) is complicated, but ensuring your e-mail marketing activity is compliant doesn’t have to be.Laura England, senior account executive, Stone… Read More
2018-04-19 17:30
Working on interesting and thought leading articles, particularly in response to timely news stories or events can result in some common grammar mistakes creeping into your work. One frequen… Read More
2018-04-19 06:00
After Wetherspoon deleted its social media accounts this week, you’d be forgiven for wondering whether your company really needs to be active on social media. But if yesterday’s… Read More
2018-04-18 05:00
In light of the national pub chain JD Wetherspoon abandoning Instagram, Twitter and Facebook, brands are questioning whether the move is a big mistake, or a clever, insightful decision.By Ch… Read More
2018-04-16 06:00
A huge part of what we do at Stone Junction is generating media coverage for our clients. But, the final destination of a piece of coverage doesn’t have to be the publication it appear… Read More
2018-04-13 06:00
Billions of lives have been reshaped by the mobile phone. We carry them everywhere. They’ve become our maps, music players, games consoles, calculators and more. Now our phones have mo… Read More
2018-04-12 07:00
In the film American Psycho, a classic scene shows a group of Wall Street stockbrokers comparing the quality of their business cards. This iconic scene establishes how business card design c… Read More
2018-04-11 08:00
Did you know that, with a bit of simple software automation, you can set up your appliances so that your coffee machine turns on as soon as you put on your Fitbit? This is just one small &md&hell…Read More
2018-04-10 14:42
Gaia Online, a community for gamers, is one of the most popular online discussion forums. It has over 26 million members and more than 2 billion posts. The non-gamers reading this probably a… Read More
2018-04-09 07:05
In the 2018 World Happiness Report, Finland, Norway and Denmark were named as the top three happiest countries in the world. But before we all up sticks and move northwards, let’s look… Read More
2018-04-06 07:00
As Facebook continues to deal with the backlash from the Cambridge Analytica scandal, many sceptics believe they will ride the news agenda and once again come out on top. This would prove th… Read More
2018-04-05 06:30
Nudge Theory is the idea of using indirect suggestions and positive reinforcement to influence behaviour. Behavioural psychologists, politicians, economists and markets have used these small… Read More
2018-04-03 14:34
Although the phrase content marketing is something of a buzzword, the reality is, this inbound marketing practice is both remarkably widespread and effective. Content marketing generates ove… Read More
2018-04-03 07:15
Unless you’ve been living under a very dense rock for the past few weeks (and who could blame you for wanting to?), you’ll no doubt have heard about the controversy surrounding F… Read More
2018-03-29 06:50
Donald Trump hit the headlines again earlier this year by revealing the winners of his own, highly anticipated, Fake News Awards on Twitter — but it turns out these are not the only aw… Read More
2018-03-28 09:39
With the Easter weekend looming, many of us are looking forward to a chocolate-filled four-day weekend. But, just before you switch off, remember that a holiday for you doesn’t necessa… Read More
2018-03-26 16:17
In 1950, the Turing test, an assessment of a machine’s ability to exhibit intelligent behaviour was developed. Over 60 years later, there is doubt about whether any profession is safe… Read More
2018-03-25 15:00
What began as a day of childish pranks and tomfoolery, April Fool’s Day has firmly transitioned into the PR and marketing arena. With the day in question just around the corn… Read More
2018-03-23 08:00
It wasn't a long time ago that if you wanted to speak to a business, make an enquiry or lodge a complaint you had to either write a letter or visit their bricks and mortar premises and speak… Read More
2018-03-22 08:00
Hairdressers get their hair done at their own salons, car salesmen drive their dealer’s cars and Tesco gives surplus food to its staff. It’s common sense that businesses should b… Read More
2018-03-20 16:36
RSS stands for Really Simple Syndication and guess what? It’s really simple. Let’s say you have a company blog, news page or content zone — somewhere you upload compan… Read More
2018-03-20 08:00
We don’t often associate glamorous locations and fast cars with sustainability and energy efficiency, but Formula E, a racing category exclusively for electric vehicles, is shaking thi… Read More
2018-03-19 10:22
A key part of what we as PR practitioners do is staying up-to-date with the latest news stories around the world and building relationships with those that work in the media. Often, it&rsquo&hell…Read More
2018-03-15 17:17
In a news report gone wrong, Professor Robert Kelly was interrupted by his two young children during an interview live on the BBC. It’s safe to say the interview didn’t go exactl… Read More
2018-03-15 14:45
Yesterday was a sad day for scientists and society in general, as we mourn the loss of Stephen Hawking, who passed away peacefully in the early hours of March 14, 2018. Diagnosed with m… Read More
2018-03-14 14:10
Brand identity is a must for any business and should always be a core part of the marketing plan. Creating a style guide for your company's visual assets ensures consistent branding th… Read More
2018-03-13 08:55
Setting up your first AdWords campaign is a lot easier if you keep your business goals at the forefront of the process. The first step is to assess what your business goals should be —… Read More
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