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Editorial design - the basics

The Guardian recently launched its redesign, which proves editorial design is still relevant today. The Guardian decided to enhance its use of photography and graphic design and complimented this with a new masthead, font and colour palette. This reflected confidence in the brand and improved readability.

By Carla Stanton, graphic designer at Stone Junction.

At Stone Junction we always use the phrase ‘write with the reader in mind’ — the same can be said for design. Always keep your audience at the heart of what you do. If you have a great understanding of your audience, it is much easier to design something that gets the reader excited or intrigued.

Variety in editorial design is key to keeping your readers’ attention. The use of colour and font to match the emotion you want to convey for each page, along with the use of big images as headers, visually enhances your page and will compliment words in a simple but effective way. Never be afraid of white space — less text on a page helps keep the reader turning pages because it’s easy to read.

A recent example of editorial work Stone Junction has done for a client is a magazine called Foiled, for which we came up with the concept, design and content. The design was fairly subtle, in keeping with the client’s brand, but also appears forward thinking and stylish with lots of images and block colour in order to attract the client’s target audience.

A magazine can also help create confidence in a brand, helping it develop authority in its sector. So you have to get the design right. Stone Junction creates documents that stand out by adding page furniture and, in some cases, a unique graphic effect into the design to help deliver wow and set our designs apart from the rest.

White papers share similar editorial design issues, but can be a very effective way of communicating with your target audience. Again, design with the reader in mind!

The approach to editorial design will always run off basic principles and an understanding of reader, but much like The Guardian, some fresh ideas can really work in your favour.

For more advice on editorial design or help with your next design project, get in touch with the team at Stone Junction on 01785 225416 or e-mail me directly at [email protected]

This post first appeared on Technical PR, Industrial PR, Engineering PR, Manu, please read the originial post: here

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Editorial design - the basics


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