2013-01-03 01:47
Read previous posts now. Part IPart IIPart III The rules for marketing have changed. It is more important now than ever to focus not just on demographics, but also psychographics and t… Read More
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Some people design. Some write. Some sell. Fletcher does all three with style AND substance. Specializing in websites and social media marketing, Fletcher will increase your sales. Call 715-584-6773 now. Your first consultation is FREE.
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2012-12-19 20:30
The Money and Life of a Brand Face To a struggling actor the almost $600 payout for the first shoot sounds good. The ongoing residuals sound great too. If the ads are successful the actor ha… Read More
2012-12-12 21:41
Intro to and Lifespan of Brand Characters Remember “Smiling Bob” the face of Enzyte? How about the “Can you hear me now?” guy from the Verizon commercials? You know F… Read More
2012-12-11 21:34
courtesy adweekSo, you remember my post in January on advertising techniques that introduced you to brand characters? Buckle up! You're in for a behind-the-scenes look at brand characters. I… Read More
2012-11-28 12:55
2012-11-21 19:01
1. Using InfluencersFind an audience of least resistance. You know who the influencers are in your industry. You know that they start the trends. Those who foll… Read More
2012-11-14 20:19
I understand the commitment you make when you choose your public speaker; it’s a big decision. You want someone who is experienced, engaging, and has a personality that will be appeali… Read More
2012-11-07 18:30
Perhaps personally you’ve begun to find that checking Facebook is akin to checking the fridge. Every time you go there, it’s the same old thing. From a marketing perspective you… Read More
2012-10-31 19:59
To have a high conversion rate with your marketing efforts you need to get close to your target market. Knowing the demographics that fit your ideal customers will go a long way in aiding th… Read More
2012-10-24 18:12
Before you can get someone to buy from you you need to answer the question, “What’s in it for me?” your potential clients need to know what makes you so special. Crafting a… Read More
2012-10-17 20:23
All three of these airlines use appeals to prestige and target frequent business travelers, upper middle class and higher income levels. They’re targeting not your family-vacation-occa… Read More
2012-10-10 14:58
Jimmy John’sI finally tried Jimmy John’s a few months ago. (I don't eat out much. I like to cook.) I picked up a couple pieces of swag while at the restaurant. I don’t know… Read More
2012-10-03 21:25
In July HootSuite updated their services. HootSuite AutoSchedule is “a powerful new link share tool that determines the optimal time to schedule social media messaging. Now you ca… Read More
2012-09-27 21:16
I apologize that I didn't have time to put together a proper blog this week. (I know you were getting concerned; it is Thursday already.) I'm just crazy-busy this week. (My right eye is twit… Read More
2012-09-19 12:33
GoToMeeting “The only thing missing is a handshake.” I bet that line of copy got a lot of discussion at Citrix and the ad agency that worked with them. Businesspeople know h… Read More
2012-09-12 20:44
This snail mail invitation from ThedaCare is creative, eye-catching, and has an irresistible offer.I am not a “couponer.” But this ad from Tide didn’t get overlooked by me… Read More
2012-09-06 21:09
If you haven’t seen Spider-Man yet, here’s a reason to. Sony has its own superpower in this action movie. You’ll notice the tech firm’s gadgets everywhere. Apple? Not… Read More
2012-08-29 15:45
I'm so excited for September. Although I'm a "summer baby" and don't look forward to fall, there's so much to be grateful for right now. September means back to school and back to "busine… Read More
2012-08-22 20:11
Here’s part one, in case you missed it. We covered the “why they work” and “when to use them” plus a few tips; now let’s take things a step further. Let… Read More
2012-08-08 22:10
From T-Shirt Company, Ex-BoyfriendWith a recent T-shirt order I received a cute sticker. At a concert the opening band had stickers. At a recent customer appreciation day my three-year-old h… Read More
2012-07-25 21:52
I’ve got two kudos for Fox Valley Technical College this week. I enjoyed this ad on the back of their magazine. The social media invite is a great way to get people to interact with t… Read More
2006-06-07 11:16
This fall, once it opens, marketing will never be the same again.Fletcher Freelance will be celebrating six years in business next month. Stay tuned for a very special announcement!Those who… Read More
2006-06-07 11:16
Thank you for visiting fletcherfreelance.blogspot.com. I’ve been writing here since September of 2009. This blog has had tens of thousands of views. Readers have enjoyed my ad reviews… Read More
2006-06-07 11:16
Terra L. Fletcher and Jaemy DrenglerFletcher Freelance announced today that Jaemy Drengler has been named Marketing Assistant Intern. Drengler will be taking on responsibilities ranging from… Read More
2006-06-07 11:16
Though final numbers aren’t in, it’s estimated that online sales rose to 16% of the expected holiday revenue for the 2012 season. What can retailers do to continue to entice buye… Read More
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