Standing out in the crowd is the goal of all packaging. Whether it's on a retail shelf, in a sales presentation, or even on a shelf in an HR office, Sunrise works to create a custom solution for every project. And that's why when it comes to product Promotion Packaging, we get a little extra excited. 

Some projects allow us to flex our creativity a little bit more. Product promotions usually fall into that category of projects. The goal isn't just to the catch a wandering eye. It's to generate excitement, to resonate with customers, and make an impact. We love a challenge at Sunrise, and this recent collaboration with Ben and Jerry's allowed us to dig deep!

Mint Chocolate Chance is the newest flavor by Ben & Jerry's. It's inspired by Chance the Rapper's love of mint ice cream and brownies.  With this background, we knew we had to bring our A game to this packaging. Here are some of the principles we brought to this project that can be applied across product promotion packaging: 

• Convenience
  Convenience means that you care for your customers and their time, and in turn increases loyalty and retention.
• Special unboxing experience
  This magnetic box creates a great experience - opening and closing!
• Compelling story within brand messaging
  Collaborating with an icon like Chance the Rapper is a great opportunity for Ben & Jerry's to expand their exposure.
• Creativity
  These boxes are designed to look like old school VCRs. We love the color palette and the scuff free matte lamination.

What principles do you use to govern product promotion?

Prior to designing, it's important to narrow down the options first. This is where strategy is key. Knowing your market and overall aesthetic is the first step. 

Next, allow for a little improvisation. What elements could surprise your audience in a good way? What kind of design would attract and retain customers?

Once you know the direction you want to take, Sunrise can take the lead. Product promotion packaging should be fun. And that's something we definitely stand behind. Reach out to learn more about Sunrise and our design principles!