2024-04-08 15:25
Season tickets are a coveted commodity for avid sports fans, concert-goers, and theater enthusiasts alike. They offer exclusive perks, preferred seating, and the guarantee of experiencing al… Read More
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Our Blog - The Presentation Packaging Experts Blog
sunpack.com/blog
Tags:
packaging
minnesota
boxes
book
luxury packaging
beauty packaging
innovative packaging
binder
magnetic boxes
custom box handles
Sunrise Packaging Blog from Blaine, Minnesota. Posts a variety of topics relating to the packaging industry, environmentally friendly packaging, branding, marketing, and company information.
2024-04-01 15:25
Innovative packaging solutions are revolutionizing industries. They provide sustainable, functional, and aesthetically pleasing ways to protect and present products. And we’re seeing i… Read More
2024-03-25 15:46
In the vast realm of packaging design, one seemingly simple yet incredibly ingenious feature has revolutionized the way we carry and transport our belongings: custom box handles. A seemingly… Read More
2024-03-18 15:32
Packaging is more than just a protective layer; it’s a statement of luxury and exclusivity. The luxury packaging market has evolved into a captivating realm where innovation meets opul… Read More
2024-03-11 15:23
In a world where digital dominates, the humble 3-ring binder stands as a tangible testament to organization and versatility. While it might seem like a relic from the past, these trusty tool… Read More
2024-03-04 03:03
In the ever-evolving landscape of publishing and marketing, authors and publishers are constantly seeking innovative ways to capture the attention of their audience. One such trailblazing ap… Read More
2024-01-31 19:24
In the world of financial marketing, the importance of making a lasting impression cannot be overstated. Which is why custom boxes emerge as unsung heroes in this arena, providing a unique a… Read More
2024-01-31 18:51
For health and beauty, the box is more than just a means to protect products. It’s a vital element that communicates the essence of a brand, reflects its values, and entices customers… Read More
2024-01-24 18:31
In the competitive world of business, making a lasting impression is crucial for success. One effective way to create a memorable experience is through custom magnetic boxes. These sleek and… Read More
2024-01-17 18:30
Hockey is more than just a sport in Minnesota; it’s a way of life. Every year, the state comes alive with the spirit of hockey enthusiasts as they gather to celebrate “Hockey Day… Read More
2023-11-21 20:50
Promotional kits come in many different flavors. Usually, they take the form of either a value-added package (VAP) or gift-with-purchase (GWP). The GWP route is very common around the holida… Read More
2023-11-15 20:53
In the realm of packaging, where creativity meets functionality, shoulder boxes stand as a testament to innovation and practicality. These sleek and versatile containers have carved a niche… Read More
2023-11-08 20:54
‘Tis the season for presents, and it’s the season for gift boxes coming from all directions. And if you’re an organization sourcing packaging for annual thank-yous, this de… Read More
2023-11-01 20:57
In the competitive landscape of modern marketing, making a lasting impression is key to capturing the attention of your audience. Custom marketing promotional packaging efforts stand out. Th… Read More
2023-10-31 17:34
Press kits are a great way to get your organization out into the world. Providing information makes it easier for publications, news sources, and others to spotlight you, specifically, wit… Read More
2023-10-26 16:15
If you’re here, we’re guessing you’re in the market for packaging designers.
What is a packaging designer?
Well, it’s someone who designs packaging, to be co… Read More
2023-10-19 16:20
You don’t have to peruse Etsy to find handmade boxes at a reasonable price and within your desired timeframe. Sunrise Packaging, located in Blaine, Minnesota, creates handcrafted pac… Read More
2023-10-11 16:23
As a contractor, your main focus is probably on what’s in front of you. Literally. The progress of our current projects, the satisfaction of your customers, and the pipeline of incom… Read More
2023-09-28 19:16
Designing a physical sample kit for a company – regardless of industry and target audience – should create a positive public perception while being usable and functional. For s… Read More
2023-09-21 19:17
First impressions matter. If someone looks up your company online, broken links feel unprofessional. If someone visits your space in person and the bathrooms are missing supplies, it feels… Read More
2023-09-14 18:20
Designing medical packaging is an interesting challenge. At Sunrise, we’ve worked with organizations creating packages used by people across the globe – and we like to think we&r&hell…Read More
2023-09-07 17:55
Launching a new cosmetic collection or kit has changed dramatically over the past decade. Once the Kylie Jenner lip kit emerged in 2015 (and sold out in under a minute, according to the rumo… Read More
2023-08-31 16:59
Designing premium THC packaging borrows elements from other industries. But not all aspects translate in the same way.
When you think of high-end products, what comes to mind? Maybe it… Read More
2023-08-24 17:02
Recreational marjiuana is legal in Minnesota. As the government begins to navigate what this looks like in practice, there are a few other states that they can look to for guidance. In the… Read More
2023-08-17 17:03
As of August 4, 2023, recreational cannabis is legal in the state of Minnesota. With that, comes our specific perspective of interest: cannabis packaging.
We’ve worked with THC p… Read More
2023-08-03 17:06
CBD products, or Cannabidiol, has been legal in Minnesota for much longer than the recent recreational cannabis news in Minnesota. As a result, there is a large variety of products for us… Read More
2023-05-23 17:46
Magnetic marketing may be a hot term right now, but we’re seeing it as a reflection on our custom magbox style.
As Chron describes it:
… Magnetic marketing efforts, also… Read More
2023-05-16 14:04
The health and beauty industry is a big market that’s only getting bigger. It’s increasingly important for companies to find ways to set themselves apart, not only by their brand… Read More
2023-05-09 17:49
We’re of the opinion that the best boxes are usually gift boxes. And with magnetic packaging-especially our gate fold boxes–every time someone opens it, it feels like a gift… Read More
2023-05-02 17:50
Sales kits are a unique type of project. On one hand, they need to truly embody your brand. That includes fonts, colors, and the overall aesthetic. But unlike some of the other artifacts tha… Read More
2023-04-24 19:34
Unique boxes and presentation packaging are popular and the market for luxury packages shows no signs of slowing down!
According to MarketWatch:
The market for “Luxury Gift Pack… Read More
2023-04-17 15:44
It can be hard to get things done in the university setting. With systems designed to elicit feedback from as many folks as possible, and decision-makers who want to build bridges and goodwi… Read More
2023-04-10 15:45
No auto dealership needs to hear from us that it’s important to keep moving the inventory on your lot to garner interest from consumers. Even with 95% of car sales made at dealerships… Read More
2023-04-03 15:47
A good sales play can have many different elements, but one element needs to work across all approaches. And that is a sample kit that backs up all the claims.
Good sample kits can be us… Read More
2023-02-28 21:16
Unique packaging means something different to everyone. To someone who doesn’t spend much time thinking about packaging (ahem, not us), their first impressions of what’s unique… Read More
2023-02-21 17:44
Walking down the aisle of a store, checking things off your list, when you’re confronted with the chance to try something new. Maybe the store is out of your normal product, or you wan… Read More
2023-02-14 17:44
The term “top shelf” implies a few different things. But the first thing that comes to people’s minds is probably quality. And that is the guiding principle behind the top… Read More
2023-02-07 17:47
Modern marketing can take a simple box and elevate it to something that looks, well modern. It’s elevated and relevant to users. It inspires a sense of interest and curiosity. And most… Read More
2023-01-30 21:53
If you’re new to Sunrise Packaging, you might not realize that we’re located in Minnesota. One of the northernmost states in the USA, we take pride in our reputation as the &ldqu&hell…Read More
2023-01-30 21:13
Even though the focus for marketing seems to move more and more into a virtual space, the desire for (and the impact of) tangible promotional items and mini merchandise hasn’t gone a… Read More
2023-01-24 21:14
“Disruption” is the term applied to any industry where major change is happening swiftly. It’s an upset to the status quo. And when it comes to highly-regulated industries… Read More
2023-01-17 20:45
Packaging for a book might sound like a redundant prospect. But as we’ve learned over time, there are some types of literature that require a look into the different packaging options… Read More
2022-12-28 20:50
Retail packaging has a big impact on consumer purchases. This, by itself, doesn’t really sound that groundbreaking. But when you dig in a little deeper, it’s amazing how big of… Read More
2022-12-21 20:52
Sports marketing might seem like a bit of a niche industry. While sports at all levels generate billions in sales every year, the actual number of people working in the industry is somewha… Read More
2022-12-14 21:16
Every generation has memories of elements that were popular in the preceding decades. Look at the general sense of nostalgia for things popularized in the 90s, designed to appeal to millen… Read More
2022-12-07 23:13
As you think about packaging needs for the new year and beyond, let us make a simple suggestion: magnetic boxes fit every purpose.
Whether you’re looking for a standard box for… Read More
2022-11-30 15:06
Sitting on the couch, after a day at work, watching a TV show. What’s in your hand? If you’re like over 70% of the population, it’s probably a smartphone or a tablet. A s… Read More
2022-11-23 15:42
Some industries have benefitted from the increased time at home families saw over the COVID-19 pandemic. One of those industries was the board game industry. People ordered board games in dr… Read More
2022-11-09 16:03
It doesn’t matter how big or successful your company is: brand promos are a necessity at every level.
Brand promos, or brand promotions, are marketing certain aspects of your compa… Read More
2022-11-02 16:29
Let’s talk about foam. Or more precisely, custom foam and your packaging needs.
Some products clearly need a softer style insert than others. Foam is the natural solution for these… Read More
2022-08-24 15:16
It’s a common trope that retail shoppers typically take less than 10 seconds to decide whether or not to pick up an item. The decision process is quick, to say the least. And some stor… Read More
2022-08-17 15:13
Creating new products is a fun aspect of packaging research and development. Usually, our new ideas (like most great ideas) are born out of necessity. We need to solve a problem; how do we f… Read More
2022-08-10 15:10
What impressions do different box styles give off? From a front open box to gate fold box, there are different stories that these boxes tell.
Some box styles lend themselves well to certa… Read More
2022-08-05 15:09
Luxury marketing techniques have shifted in the digital age. While badge brands like Gucci have name recognition, others have aspirational price points, and breaking into this tier of high e… Read More
2022-08-01 15:02
Businesses that adapt to trends tend to survive. That doesn’t mean they have to jump on to every Tik Tok-esque dance or voiceover out there, but the ability – and willingness &nd&hell…Read More
2022-07-25 14:43
When it comes to wine pairing (and maybe wine packaging), the generally accepted rule is that “like increases like.” So let’s say you’re eating a sweet, sugary desser… Read More
2022-07-18 14:55
While the trees aren’t changing colors yet, fall is on the way. And with fall comes school, football, and the kick off to a whole new year of youth athletic sports. Here in Minnesota… Read More
2022-07-11 14:58
Designing signature packaging is a passion for us at Sunrise Packaging. Helping organizations – whether it’s a start-up of one or a company of thousands – come up with a lo… Read More
2022-05-26 19:42
Married People for Churches came to us with an interesting proposal: a package featuring promotional products for their marriage ministry starter kit. It's a unique product, to say… Read More
2022-05-17 18:55
"Shine bright like a diamond" Rihanna sings, or, as we say in the packaging industry, "Shine bright on the retail shelf..."
...Ok, yes, we know that it's not quite as catchy. But the fact… Read More
2022-05-08 18:42
Marketing for coaches depends on the industry. Are you working in health, wellness, business, finance, or some other aspect of coaching? The particular audience you want to reach should i… Read More
2022-05-01 18:28
Eco-friendly, or sustainable packaging, is on the horizon. Luckily, Sunrise has already ahead of the curve on this trend.
As concerns about the ability to reduce, reuse and recycle… Read More
2022-04-06 15:24
High end boxes are a highly collaborative process with our customers. What might be appropriate shifts from industry to industry, and product to product. While there are some elements tha… Read More
2022-04-06 15:24
High end boxes are a highly collaborative process with our customers. What might be appropriate shifts from industry to industry, and product to product. While there are some elements… Read More
2022-04-01 15:24
Medical research and development is an exciting field. Even as a packaging company, it's interesting to see what new products are coming, and how we can best create packaging to meet the… Read More
2022-03-29 15:38
Selling luxurious homes requires luxury marketing tactics. Packaging is an unavoidable part of this strategy. Don't believe us? Here's the proof.
In March 2022, the Luxury Market Re… Read More
2022-03-20 15:44
Demo kits have many functions, but at the heart of their purpose, it's about selling a product. Getting the attention of a customer, supporting the sales team, showcasing the product, and… Read More
2022-03-15 16:02
Standing out in the crowd is the goal of all packaging. Whether it's on a retail shelf, in a sales presentation, or even on a shelf in an HR office, Sunrise works to create a custom solut… Read More
2022-03-02 16:39
What draws you to a package? Is it the design, the contents... Maybe the shiny foil stamping on top?
Ah-ha! We understand completely.
It's an instinct, maybe. Like raccoons, crows… Read More
2022-02-27 17:59
Classic cigar boxes are one of the most popular styles of boxes that we produce. While other styles come and go with the trends, cigar boxes persist. And no, we're talking about actual, v… Read More
2022-02-20 16:50
Branded beauty packaging is a fun industry with whom we enjoy working. Ok, to be honest, we really enjoy all industries with whom we work. But health and beauty packaging tends to stretch… Read More
2022-02-14 16:47
How do employee gift boxes figure into employee retention, you might be asking ? Well, we're glad you asked.
Chances are you've had some experience related to what's being called "t… Read More
2022-02-02 16:45
In higher education, first impressions matter. A lot. And that's why it's one area where creative packaging can pay off in a big way.
Honestly, it doesn't matter if it's students ar… Read More
2021-11-12 14:50
Just about everyone is well aware that expectations around career planning are changing. It's the Great Resignation, and even if you think changing meeting cadences will help your organiz… Read More
2021-11-11 12:05
What does your dream custom box design look like?
We know that might not be something you dream about, exactly. If we're honest, box design doesn't always fill our dreams, either. Dependi… Read More
2021-11-11 11:45
When you hear the term "business development tools," your mind probably veers toward apps or technology. Like Slack, a spendy CRM, or things like that. And, truth be told, that is usually… Read More
2021-11-10 16:01
Putting together presentation kits is a fun task. Well, we think so at least.
It's like creating a story that tells itself on its own. And that's particularly important in these COV… Read More
2021-10-28 11:01
As a Minnesota-based company, we take hockey pretty seriously here. Other youth sports are important as well, but hockey is kind of our thing. And having the proper equipment--and having… Read More
2021-10-25 20:55
Medical kits can have many uses and intentions. A dental emergency kit has, naturally, a different intent than an AED, right? But they can both be called medical kits.
At Sunrise Pa… Read More
2021-10-19 20:55
As COVID-19 sweeps through communities, and vaccine rollout continues, people are taking their time in coming out of their homes. Creating experiences that customers can enjoy in the comf… Read More
2021-10-10 14:02
Real estate marketing trends are wild. It's hard to know where to invest the most time and money as an agent, mortgage broker, or other industry professional. Should you be buying ad spac… Read More
2021-09-30 09:03
We know it's old tech, but we honestly believe that custom binders are the perfect organization tool. Not only are they malleable from industry to industry, infinitely customizable, easy… Read More
2021-09-24 09:14
Creating special edition boxes for music artists is a project that doesn't come around every day. At Sunrise, we love the opportunity to bring a little heart and soul to the world. And he… Read More
2021-09-20 09:11
Forbes has an interesting take for the health and beauty industry that matches up with the pandemic timeline nicely. Basically, everyone is looking for similar things in the health and be… Read More
2021-09-04 09:06
Promotional and giveaway packaging is a great way to show customer appreciation. Because if there's anything customers like more than winning a contest, it's receiving a prize that exceed… Read More
2021-08-30 10:27
The holidays are coming up quickly! What's your promotional packaging strategy? No, not for customers... But to show appreciation to your employees?
That's right, we're seeing more and mo… Read More
2021-08-25 09:48
Die-cut custom foam inserts. It's not a phrase most of us use everyday. Or really ever, if I'm being honest. But foam plays a big role in manufacturing and packaging, bigger than most con… Read More
2021-08-20 09:25
High end presentation is a bit of an unspoken rule amongst most higher ed institutions. One of the most expensive undertakings and investments that a potential student will make in… Read More
2021-08-03 09:20
When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the impl… Read More
2021-07-28 10:54
Religion is a deeply personal thing, and requires a hard-to-pin-down resonance to attract followers. Message marketing, or finding ways to share your church with the goal to increase memb… Read More
2021-07-15 09:33
The financial services sector is teeming with competition. As resources become more stretched, upcoming generations are increasingly aware of how important it is take rein of finances ear… Read More
2021-07-10 11:18
Anniversaries, birthdays, sales goals reached. The opportunities for recognizing employees, volunteers, colleagues, etc. are... Well, virtually endless. Special events require special eve… Read More
2021-07-09 10:23
The ability to personalize items is long-loved tradition for people that goes back to literal centuries. Roman emperors, Greek generals, even Neanderthals felt the intrinsic need to put t… Read More
2021-06-23 11:41
Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design. Organizations come to Sunrise Packaging to help design custom gift… Read More
2021-06-20 10:59
One of the most exciting and validating experiences in life is getting the college acceptance of your dreams. It's an event that has almost mythic importance in American culture with movi… Read More
2021-06-15 10:42
Designing front open boxes takes an eye for more than just aesthetics. While the overall effect is exciting from a visual perspective, it's the usability of this type of box opening that… Read More
2021-06-01 10:37
Marketing kit design is one of our favorite things at Sunrise Packaging. While they go by different names depending on the industry and organizational history, if you're looking for… Read More
2021-05-26 11:37
A medical device launch is a huge undertaking for a lot of reasons. Normal products (or those in non-regulated industries) are also not a small project, but they are usually subject to th… Read More
2021-05-20 10:22
As others have noted, there really isn't a "return to normal" post-COVID 19. We're looking at a new normal, and the ripple effects will be felt in every industry. And we will make the cas… Read More
2021-05-10 09:54
Modern marketing looks different from day to day. Sometimes it feels like it changes moment to moment. However, the core necessities don't change, even in the world of music marketing.&nb……Read More
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