Standard Operating Procedures (SOPs) are the backbone of any successful organization—but they’re only as helpful and useful as they are managed and accessible. Thus, it’s v… Read More

Embarking on a genealogy research trip is an exciting adventure that can uncover rich histories and personal stories about your ancestors. Whether you’re tracing your roots across t… Read More

If you’ve been around teenagers lately, you’ve probably noticed their unconventional uses of certain words or phrases. For example, “tea” now means gossip (as in, &ld… Read More

Picture it: You’re at your desk, on your phone, doing what? Scrolling, scrolling, scrolling. All day long, we’re bombarded with content in all its glory and in all its form… Read More

Standard Operating Procedures (SOPs) are a cornerstone of effective organizational management. They provide structured, systematic, and standardized guidance for the tasks and processes that… Read More

When most people think about writing an autobiography, they imagine leading an extraordinary life filled with adventure. What they often don’t realize is that everyone has a fascinatin… Read More

Color is a powerful tool for marketing—one that can be wielded by a company to achieve either fortune or misfortune. That’s because colors are deeply connected with human respons… Read More

There’s nothing worse than creating a well-planned marketing campaign only to see it fall far short of its conversion-rate goals. No matter how stellar your campaign is, conversion rat… Read More

Crafting Standard Operating Procedures (SOPs) is one of the most critical business functions for any organization. Getting SOPs right represents increased efficiency, cost savings, and impro… Read More

It’s hard to overstate the value of capturing and preserving a loved one’s own description of their journey through life.  You can accomplish this by creating a personal his… Read More

It’s a question we’ve all heard, or asked, in the workplace: “What resources can we provide to better help you do your job?” There are endless possible answers, of… Read More

Let’s play a little game. Give yourself one point for each of these scenarios you’ve experienced. Ready? Here goes: You fill out an interest form at the bottom of a website. W… Read More

“Research is to see what everybody else has seen and to think what nobody else has thought.” Albert Szent-Gyorgyi Writing a killer nonfiction book is more than merely putting… Read More

The effective implementation of Standard Operating Procedures (SOPs) has never been more crucial for ensuring efficiency, consistency, and compliance in the business world. However, the s… Read More

Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benef… Read More

One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re b… Read More

The main task of a journalist is to tell a story, and a great story always involves people. If you’re writing any sort of article, even a company blog, you are effectively a journal… Read More

By definition, Standard Operating Procedures (SOPs) are technical documents. They involve outlining procedures, practices, and systems. That’s why SOPs must accurately reflect the nuts… Read More

Between us, we like to think of standard operating procedures (SOPs) as insentient superheroes of the business world. After all, they’re the silent leaders who serve as the backbone of… Read More

Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions a… Read More

Quality Assurance, or QA, for a website is about finding and eliminating troublesome glitches, omissions, and errors before your site’s visitors have to deal with them; or more likely… Read More

Have you ever been online and seen content that led to your discovery of a new brand or product? Of course you have! (Really, who hasn’t?) But have you ever imagined it was your con… Read More

Standard Operating Procedures (SOPs) are the backbone of efficient and effective operations in any organization. These documents provide step-by-step instructions to guide team members in th… Read More

To develop effective standard operating procedures (SOPs), you need to work closely with subject matter experts (SMEs). These experts bring valuable insights, deep knowledge, and practic… Read More

As content marketing writers and content strategists, we often need to reference material found elsewhere. Decades ago, that material would have come from tangible sources: books, newspapers… Read More

The dream of publishing a book can sometimes get caught up in the intricate web of the publishing world. Aspiring authors may feel discouraged by the complexities involved in taking a book f… Read More

You might already know that our team at The Writers For Hire likes to think of standard operating procedures (SOPs) as a building’s structural support. That is to say, no matter where… Read More

One of the worst things that could ever happen to a writer is losing their work. The moments of sheer horror that follow the loss of an unsaved word file are unfathomable. Think about it… Read More

Today, we stand on the brink of celebrating a remarkable milestone: a decade of unwavering dedication and unparalleled expertise from one of our esteemed writers, Flori Meeks. With over 2… Read More

If the maxim “Content is King” is still true (it is), there’s one obvious reason: Strategic content marketing works. When a business uses a well-calculated strategy to crea… Read More

In the competitive landscape of content creation, capturing your audience’s attention can be a challenge. While compelling information is key, incorporating visually appealing graphics… Read More

If content is king, then we’re all out here living in its worldwide kingdom—and some of us want a taste of that royal life. But the king’s moat is deep, and every day it ov… Read More

The United States might not run under a monarchy, but that doesn’t mean we don’t have a king. No, it’s not Bezos or Musk (don’t let them hear you say that, though)… Read More

Artificial intelligence (AI) has garnered a significant amount of public attention in recent times. Believe it or not, though, it’s not exactly a new thing. AI has been around for some… Read More

In today’s ever-evolving digital landscape, executing an effective marketing communication strategy calls for more than crafting catchy messages and choosing the right platforms. L… Read More

Artificial intelligence (AI) has become an increasingly significant tool in content marketing due to the speed and ease with which it enables content creators to generate content. However… Read More

With all the hype surrounding artificial intelligence (AI), it is only natural that AI would make its way into the content creation domain. Indeed, writers, editors, and publishers have embr… Read More

Artificial Intelligence (AI) has emerged as a valuable ally for authors, supporting them in various facets of the creative process. AI tools can assist writers with brainstorming ideas, gene… Read More

Okay, first of all, let’s establish a few things. Creators are artists. (Yes? We all agree? Okay, great.)Therefore, content creators are artists. (Stick with me, here.)And artists a… Read More

When it comes to content marketing, you may think that content creation is the key element to focus your efforts on. You’re not wrong, exactly. However, finding your target audience is… Read More

Let’s be real: When you’re working toward a goal—any goal (even if it’s to master making the perfect quesadilla)—it’s all about the results. So, you want… Read More

Nowadays, brands fight hard to establish themselves amid a sea of competitors, jockeying for position to catch limited consumer attention spans. In this climate, companies must find the best… Read More

It would be nearly impossible not to have heard about ChatGPT and the power of Artificial Intelligence (AI) tools in the creative landscape. Now, more than ever, AI is an essential tool in c… Read More

Undeniably, the internet is a valuable information source. The days of spending hours scouring for information in library reference books belong to a bygone era, thanks to the Web. While… Read More

Okay, let’s be honest: Person to person, writer to writer—writer’s honor, we don’t judge! —as much as we like to say we write as a means to honor our drive to c… Read More

Making content is one thing but getting it in front of the right people is entirely another. Think about it: Between the extensive amount of content that’s published every day, all… Read More

Nowadays, social media is the place to be. Anyone looking to stand out in their respective fields can leverage social media to position themselves as experts. However, amid the vast ocean… Read More

Call it a content schedule, a content calendar, a content marketing plan, an editorial calendar, or anything you like. Whateveryou call the document that puts—and keeps—your cont… Read More

As a tactic long employed by the top content marketing firms, repurposing content is an excellent way to give old work new life and expand its reach. But what does it mean to repurpose co… Read More

As a tactic long employed by the top content marketing firms, repurposing content is an excellent way to give old work new life and expand its reach. But what does it mean to repurpose co… Read More

Okay, is everyone ready for the target keyword scavenger hunt? Make sure you have your map, your compass, a magnifying glass, some trail markers… Don’t worry— finding t… Read More

Content campaigns are a great way to attract new clients and raise brand awareness. However, not all online content can, or should, serve the same purpose. Join us as we discuss the diffe… Read More

In the world of content overload, the key to standing out among your competitors is your content marketing campaign. Great content campaigns— as part of a solid overall content mar… Read More

Today, content isn’t a “frill” ornamenting your marketing strategy; to a large extent, it is the strategy. And a content-centered strategy requires a plan. Sprinkling ra… Read More

When it comes to content marketing, a thought leadership campaign is an initiative in its own right and intellectually completely independent from all other content marketing strategies… Read More

A great nonfiction book stands out for its ability to captivate readers with engaging prose and meticulous research. Its writing style is clear, concise, and compelling, effectively communic… Read More

Standard Operating Procedures (SOPs). Your business can’t live—well—without them. SOPs provide your people with indispensable guidelines for operation, standardization, saf… Read More

Tailoring Standard Operating Procedures (SOPs) to specific industry needs is a fundamental practice in ensuring compliance and maintaining a high level of quality. The unique characterist… Read More

A Standard Operating Procedure (SOP) is a comprehensive set of written instructions outlining the sequential steps required to effectively execute routine jobs and activities. Adhering to SO… Read More

We like to think of SOPs, or Standard Operating Procedures, as the structural support of a building. No matter where you work or what industry you work in, SOPs are an essential group of doc… Read More

Did you know that Larry David is actually related to Bernie Sanders?  If you didn’t, don’t feel bad—they didn’t know it either! In fact, the two of them w… Read More

In the literary world, there exists many different types of writers with many different personalities, quirks, habits, and skills. These different traits mean there is no shortage of creativ… Read More

Questioning relatives calls for interest, finesse, and empathy.  A family history book can give living family members a sense of heritage and belonging. It introduces them to the per… Read More

Researching one’s family history is a compelling journey for several reasons.  First, it offers a profound sense of identity and belonging. Discovering the stories and experien… Read More

Learning about our family helps us connect with the past and discover a greater sense of self. Looking into our family history gives us a glimpse of where we came from. It’s no wond… Read More

A family history is a treasure to cherish—one well worth the effort that goes into creating it.  It’s a labor of love that uncovers the past, empowering and inspiring family… Read More

Sharing your family history with others can inspire future generations and answer questions about your identity, traditions, and culture. Your link to the past becomes more focused, and you… Read More

If you’ve started researching your family’s history with the idea of turning your findings into a book, it may have dawned on you that this will be a large undertaking. Don&rsquo… Read More

When you hear the term ghostwriting, what comes to mind? Celebrity memoirs? Political speeches? The Nancy Drew or Goosebumps series?  The thing is, ghostwriting isn’t just a se… Read More

Up-and-coming nonfiction authors often encounter limited traditional publishing avenues when seeking to publish works like memoirs, autobiographies, or family history projects.  Esta… Read More

It’s okay to hire a ghostwriter to create the book you’ve always dreamed of publishing. After all, you may not have the time to write, especially if you already have a full-time… Read More

Ghostwriting is the process of paying a professional ghostwriter to write your content for you, with the understanding that it will be published under your byline, and you will retain all ri… Read More

What is a ghostwriter, anyway? The term has a mysterious sound, but there’s really nothing mystical about it. You could think of yourself and a ghostwriter as a relay team. … Read More

“When it comes to memoirs, we want to catch the author in a lie. When we read fiction, we want to catch the author telling the truth.” – Tayari Jones Writing a memoir is… Read More

Collaborating with a ghostwriter can be a transformative choice for authors, offering multifaceted support throughout the creative process. From shaping ideas into cohesive narratives to ref… Read More

Being an author is a deeply fulfilling yet demanding pursuit. The journey of crafting literary creations is a testament to one’s imagination and dedication.  However, novices i… Read More

A good outline is your secret weapon to create a successful nonfiction book. But for some writers, the thought of writing an outline is less than appealing.  Mention the word “… Read More

Writing an autobiography is both rewarding and challenging. Writing a book about your own life experiences and the people who have played a part in them is a worthwhile—but sizeable… Read More

Sustainability in the business world is more important than ever. Increasing social demands across multiple sectors have spurred companies to focus on transparency in their operations. With… Read More

Organizations face rapid and constant change due to the introduction of new technologies, economic uncertainties, and demographic shifts within the workforce. For this reason, the resultant… Read More

Company culture is the personality behind your organization. It’s what makes you stand out in your industry and is reflected in your policies and procedures, leadership style, and empl… Read More

Organizational culture plays a vital role in shaping a company’s values, behavior, and overall success. It can become the main driving force behind any organization’s success. In… Read More

Mergers and acquisitions present several challenges for companies engaged in these undertakings. One of the biggest is process integration, which joins the policies, standards, and work proc… Read More

Ensuring a smooth transition during a culture change is of paramount importance for companies aiming to thrive in today’s dynamic business landscape. Central to this process is the act… Read More

Change Management. Continuous Improvement. Process Optimization. If you’re Googling terms like these, you’re likely researching ways to refine your company’s practices… Read More

You’ve done the hard work of reviewing your business’ processes and implementing improvements wherever possible. But now that you’ve done the work, how do you accurately me… Read More

The Client: Company Growth Highlighting Need for Process Improvement With origins that reach back over a century to the time it was the first electric and gas provider in its home state… Read More

“Flowchart” is an umbrella term that describes various types of process diagrams whose forms follow their functions. They’re used to picture the structure of organizational… Read More

In today’s competitive business environment, companies must adapt and change faster than ever. While many are turning to process improvement campaigns, a system must be in place to fin… Read More

Running a successful public awareness campaign that inspires positive change and drives action is a rewarding, though challenging, marketing endeavor. If you’re interested in creating… Read More

It’s tempting to assume that your work is done once you design, test, and implement a business process. In reality, as the market and industry evolve, so should a business’ proce… Read More

The days of labor-intensive creation and administration of training courses are over, especially when it comes to training on-the-move, frontline employees. This welcome change has come via… Read More

Change is an inevitable and constant part of the business world. While it can sometimes feel daunting, companies must embrace change as a catalyst for growth and adaptation. Change presen… Read More

At first thought, blogging may seem like a thing of the past. But believe it or not, blogging plays an intricate part in the marketing strategies of most successful businesses. Blogging m… Read More

When senior writer Barbara Adams (Barb) joined The Writers For Hire 10 years ago, she never realized the impact she would have on our clients, team members, and readers. Barb’s keen… Read More

Each month, around 4.1 million workers quit their jobs, according to a recent news release from the U.S. Bureau of Labor Statistics. That means you can expect to lose about two percent of yo… Read More

Just when you thought the development of new marketing techniques have plateaued, you come across a new and quite genius approach called Microsites. These little websites have become marketi… Read More

A major utility needed to document stakeholder input into its integrated resource planning (IRP). The Writers For Hire (TWFH) was ready to assist with the project. The IRP process provide… Read More

ESG reporting is gaining significant momentum. It’s all about disclosing information covering an organization’s operations and risks in three areas: environmental stewardship, so… Read More

Many companies struggle with managing their content campaigns, especially if they have multiple projects going at once. The solution is to have a tool in place that allows you to multitask e… Read More