2019-12-10 09:30
Abandoned carts are a challenge for ecommerce sites. Learn more here.
If you’re running an e-commerce business then you might be surprised when you check the abandoned cart rate for… Read More
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business marketing in England and Ireland
2019-12-03 09:30
Filter bubble is a term that has been used frequently over the last few years, usually in relation to political events. Read more here.
How could filter bubbles be affecting your business a… Read More
2019-11-19 09:30
Smart speakers and voice assistants such as Siri and Alexa can be very useful., but what are the ethical dangers?
Many businesses rely on these tools without considering the privacy and se… Read More
2019-11-12 09:30
Emojis can make messages more eye-catching, emotional and engaging, but they are a language in themselves. Discover more about emojiis.
What Are Emojis?
Emoji are small icons or pictures… Read More
2019-11-05 09:30
Live chat is increasingly popular for businesses of all sizes. This is part 1 of a two-part article on live chat.
The technology has been around since 2002, but it is only now that consume… Read More
2019-10-29 09:30
Learn more about memes (rhymes with cream) online.
Memes can spread rapidly online so it’s hardly surprising that many businesses would like to harness this power for marketing purpo… Read More
2019-10-22 08:30
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Learn how to use hashtags as a search tool.
Hashtags have become a familiar sight across the internet, particularly on social media. However, many businesses aren’t using hashtags t… Read More
2019-10-15 08:30
Live chat enables instant customer service to talk to your website visitors.
When it is managed properly, live chat can boost customer satisfaction and even help to increase sales. We&rsqu&helli…Read More
2019-10-08 08:30
Online communities can be valuable for your business. A good community can provide support to your customers, generate insights into what they want, and create ambassadors for your brand… Read More
2019-10-01 08:30
Pop up ads can be intrusive and irritating, but there can still be times when a pop up is the best way to catch a visitor’s attention or to remind them of something important.
Rathe… Read More
2019-09-24 08:30
Fake traffic and social media profiles are causing problems for businesses around the world, but these issues are particularly significant when you are marketing to Chinese cons… Read More
2019-09-17 08:30
Influencer marketing can be a great way to build up your brand on social media, without relying on your own profiles or the more traditional advertising options offered by these… Read More
2019-09-10 08:30
The Darker Side of Instagram Automation Tools is a growing issue as some tools can do more harm than good.
Automation tools can be very useful for busy businesses that want to… Read More
2019-09-03 08:30
Email is an effective way of staying in touch in the Western world. Read our Email Campaign Programs Part 2 in the series.
Email marketing can be an effective way of reaching o… Read More
2019-08-27 08:30
Social Media Engagement Rates have become a critical metric. But what does good look like? Read more.
Engagement is one of the most important metrics for evaluating a social me… Read More
2019-08-20 08:30
Read our second post in this series, Digital Marketing in China Part 2: The 10 Social Media Platforms You Need to Know.
China has a huge and dynamic digital market that has ma… Read More
2019-08-13 08:30
Looking for competitor analysis tools? This post identifies 8 Competitor Monitoring and Analysis Tools that can be used to check out your competitors or analyse your own organi… Read More
2019-08-06 08:30
Digital Tools to Detect Fake Traffic are now essential with ad fraud costing businesses millions of dollars a day.
Automated tools or bots are very active online. Some of them… Read More
2019-07-30 08:30
The largest Western social media platform Facebook is making changes to address privacy issues and fake news.
Facebook has made a lot of headlines over the last few years and not for the r… Read More
2019-07-23 08:30
Using Instagram and need help managing all those posts? There are a range of scheduling tools designed for Instagram that we review here.
If your business is already on social media platfo… Read More
2019-07-16 08:30
More than 40,000 Google searches are performed every second and it’s critical to understand the latest changes and what these mean for your business.
Google has always dominated the b… Read More
2019-07-09 08:30
Digital Marketing in China centres around a mobile first approach and the social media platforms often function as an all in one marketing system.
China presents a vast and growing market… Read More
2019-07-02 08:30
Instagram has become the go-to social media platform and one of the challenges is how it can lead to customer and potential customer engagement. This article looks at tools to manage engag… Read More
2019-06-25 08:30
Learn more about email campaign programs and discover which platform is best for your business.
Email remains one of the key strands of digital marketing, so it is essential to have a progr… Read More
2019-06-18 08:30
Influencer marketing is now a common concept for many companies. Getting admired people to use your products and let people know via their social media channels is now a standard issue mark… Read More
2019-06-11 08:30
Big brands leaving social media in the UK, honest departure or publicity stunt?
Cosmetics brand Lush announced earlier this year the apparently shocking decision that they were quitting soc… Read More
2019-06-04 08:30
Online reviews have an impact on the buying process. We trust the words of strangers more than companies.
Gone are the days when everything written about your product or service online was… Read More
2019-05-28 08:30
Influencers are opinion leaders that can generate product engagement and sales via social media for brands.
In our social media driven marketplace many companies are choosing to use … Read More
2019-05-21 08:30
Beyond Amazon and eBay there are smaller boutique online shopping sites used by many online shoppers.
For several years eBay and Amazon have dominated in the world of online selling for in… Read More
2019-05-14 08:30
Quora is a form of social media network sharing questions and answers.
Quora has been around in concept since 2009 and can be described as a question and answer site with an element of soci… Read More
2019-05-07 08:31
A recent survey from PWC has identified six key factors for improving the concept of return on experience.
These are all areas that have been considered before, their research brings this… Read More
2019-04-30 08:30
Wikipedia started as an online encyclopaedia site that could be edited by teachers and professors and has become the world’s largest online example of user generated content.
As any… Read More
2019-04-23 08:30
We live in age where providing a review is an automatic process. Rather than keeping our opinions to ourselves, we share our thoughts as to how good or weak a product is, what we thought o… Read More
2019-04-16 08:30
As of 2019, just over half the world has access to the internet: close to 4 billion people. Once people get internet access, they’re highly likely to use it to make purchases. This me… Read More
2019-04-09 07:57
Amazon may appear to be the biggest online shopping site, in China, the online shopping is dominated by Alibaba, Taobao and Tmall.
In the early days of online shopping, our global range wa… Read More
2019-04-02 08:30
A conversion can be much more than a sale! This term is actually much broader, and a conversion can happen at any point along the purchase cycle. Conversion rate optimisation (CRO) is base… Read More
2019-03-26 09:30
Read about the major online shopping sites, how they work, the advantages and disadvantages of the sites.
It’s hard to believe that some people ever thought that online shopping&mdas&helli…Read More
2019-03-19 09:30
WeChat and Weibo are China’s Biggest Social Media Hits, actually they are becoming the world’s biggest social media networks.
Over 2.3 billion people—32% of the entire wo… Read More
2019-03-12 09:30
Read why growing businesses should not ignore visual search.
Have you ever tried to explain an image or concept, but find that you couldn’t come up with the right words? It’s a… Read More
2019-03-05 09:30
A customer journey involves the steps a customer takes to complete a conversion.
Conversions vary depending on organisation types and can include signing up for a newsletter as well as com… Read More
2019-02-26 09:30
Discover more about social media stories, what they are, with examples of social media story cases.
Social media has changed significantly since websites like MySpace and other early platfo… Read More
2019-02-19 09:30
Read how voice search and smart speakers are changing how people search.
In 2016, when Google introduced its Google Home smart speaker, CEO Sundar Pichai noted that 20% of mobile searches… Read More
2019-02-12 09:30
Agile and Scrum are terms that are most often used in software development, but recently there’s been some interest in applying these concepts in the marketing world. What can we lear… Read More
2019-02-05 09:30
Learn more about micro moments and how Google enables advertisers to granulate the micro steps in a purchase process.
The onslaught of digital information we’re faced with every time… Read More
2019-01-29 09:30
Selfies or self-portraits with a mobile phone have become ubiquitous, but there is a dark side too.
It’s an understatement of gargantuan proportions to say that selfies are popular… Read More
2019-01-22 09:30
January is one of the key months for job searching. Companies often place new jobs online at this time of year and candidates have made resolutions to move organisations.
Read more about t… Read More
2019-01-15 09:30
Having created great content, discover free and paid options to promote your online content and share more widely.
Ways to promote your online content include free content promotion optio… Read More
2019-01-08 09:30
Learn more about the Amazon Influencer Program, an affiliate-style program is designed for social media influencers, who can earn income by promoting qualifying Amazon products via social… Read More
2019-01-01 09:30
Want to know how to get 1 million followers on Instagram? Read more!
Instagram is the current big thing: influencers of all sizes are dreaming of being the next one to achieve a highly co… Read More
2018-12-25 09:30
Challenger banks have emerged online, what are challenger banks and why are they different?
Technology is a key factor in disrupting markets and digital disruption is impacting all sectors… Read More
2018-12-18 09:30
Find out what content marketing metrics should you use that both support your content goals and can produce actionable data.
How do you know if the content you produce is effective? And wh… Read More
2018-12-11 09:30
On-demand apps are a growing sector in the mobile developer economy as customers find greater convenience with instant responses.
This article was provided by Catherine Metcalf of mob… Read More
2018-12-04 09:30
Learn how to create a social media style guide an essential tool that will help you ensure all your online content is created according to a single consistent style.
Think of the most suc… Read More
2018-11-27 09:30
Read more about your Net Promoter Score and why it matters to your business.
Your net promoter score (NPS) is a big deal for your business, and it’s important to all businesses. The t… Read More
2018-11-20 09:30
Discover more about geofencing based marketing which enables traditional retailers to connect with the digital consumer, tracking locations and providing offers to enhance the customer jour… Read More
2018-11-13 09:30
Applying for a graduate job online? Read more to understand how gamification is playing its part.
Gone are the days of sending in a CV and nice hand-written letter. The students out there… Read More
2018-11-06 09:30
For successful digital transformation, there are four key questions to consider. The team from Arthur D. Little have shared their insights in this post.
Digitalization is a cross-soci… Read More
2018-10-30 09:30
In this article we review the 4 top podcast platforms, identifying the strengths and weaknesses of each.
Podcasting is a media form that has been growing steadily for many years. The first… Read More
2018-10-23 08:30
How to build a consistent blog that gains regular visitors can be a challenge. This post looks at 5 steps to building your blog, with a focus on the key steps.
Marco Mijatovic a blogger an… Read More
2018-10-16 08:30
It’s an interesting question – what makes one influencer stand out from the rest?
If you have ever been curious as to why digital marketing agencies or brands choose to work wit… Read More
2018-10-09 08:30
Unloved customers vote with their feet. Research amongst 2,000+ customers reveals nearly half of UK consumers ditched a business last year following poor customer service.
I’ve… Read More
2018-10-02 08:30
Customer Engagement isn’t just for B2C and B2C companies need to consider methods of customer retention and engagement. Find out more about customer engagement strategies.
In the B2C… Read More
2018-09-25 08:30
Tips on how to respond to complaints on social media and manage unhappy customers to ensure the comments don’t spiral out of control.
Complaining on social media often generates fas… Read More
2018-09-18 08:30
Charities need to engage and retain customers to encourage repeat donations. Discover examples of best practice in customer engagement for charities.
For brands and businesses, creating a… Read More
2018-09-11 08:30
Learn how to make your wordpress blog a success and ensure that it is sustainable with tips on understanding scheduling and publishing content.
Starting a blog can help you achieve your bus… Read More
2018-09-04 08:30
Read examples of how B2C companies are winning at customer engagement from initial acquisition to engagement.
Customer acquisition is a vital part of a successful business, but it’s o… Read More
2018-08-28 08:30
To understand the effect of marketing, the reputation of the airline and the country of origin may have on the desirability people may have to fly in it, the design and branding team at,&nb&helli…Read More
2018-08-21 08:30
Learn How to Start a WordPress Blog with the main steps and the differences between the WordPress.com versus WordPress.org.
Running a blog can be an excellent way of achieving a wide range… Read More
2018-08-14 08:30
A/B testing (AKA split testing) is a highly effective way of testing variables against one another to find out which version of something is more effective. For the purposes of email, it&rs&helli…Read More
2018-08-07 08:55
When a customer makes a purchase, they do so as a result of a multi-stage journey that can start months—or even years—earlier. The customer journey can be complicated, but it&rs&helli…Read More
2018-07-31 08:30
Crowdfunding can be an excellent way of generating start-up funds, or funding a new product, but there’s much more to it than just having an idea.
Like all methods of generating busin… Read More
2018-07-24 08:30
Content marketing 101
Most businesses and organisations content marketing is an increasingly important part of an overall marketing strategy. But what exactly is it, and how do you get start… Read More
2018-07-17 08:30
Big data
All businesses collect, organise, and use data on a day-to-day basis. And over time, the amount of data that businesses work with has grown so exponentially that it’s come to… Read More
2018-07-10 08:30
Successful Mobile Campaign
The UK mobile ad spend continues to grow, and as more brand and businesses turn to mobile marketing, the quality and success of mobile campaigns is reaching s… Read More
2018-07-03 08:30
Eltoria
In influencer marketing, the focus is less on the product and more on the people who use it.
It’s a way of leveraging social proof, by showing influential people using the pro… Read More
2018-06-26 08:30
Your Digital Self: How to Present Yourself Online
If you’re like most people, you probably think that marketing is something you don’t need to worry about. If it’s not part… Read More
2018-06-19 08:30
Search Engine Optimization
Good search engine optimisation practices never stay the same from one year to the next. If you haven’t updated your SEO practices this year, chances are the… Read More
2018-06-12 08:30
Mobile marketing
Mobile is a highly personal form of advertising, so it feels particularly intrusive and annoying when the advertising is badly targeted or poorly conceived. Bad ad experienc… Read More
2018-06-05 08:30
Virtual learning is a useful alternative way of upskilling employees. Virtual learning systems have been used in universities for years with systems such as Blackboard and Moodle. Employers… Read More
2018-05-29 08:30
emerging technology
The rate at which technology is advancing is astounding, sometimes even overwhelmingly so. The future is coming, and it’s coming at a rapid rate. What kinds of tech… Read More
2018-05-22 08:30
Surveys and feedback
Surveys can be a great way to learn more about your audience and what they want from your business. There are several factors involved from designing a survey that gener… Read More
2018-05-15 08:30
Hashtag
What are hashtags and how can you use them?
Does the concept of hashtags leave you feeling slightly confused? Are you trying to use hashtags to promote your business, but not meeting… Read More
2018-05-08 08:30
Facebook ads
Facebook’s success is based on continued growth in advertising revenue.
Is Facebook the world’s largest advertiser? It’s in the top list and for Facebook use… Read More
2018-05-01 08:30
Digital economy
The digital economy is gradually becoming essential to the fabric of everyday life.
Information and communications technology affect people’s private and professional l… Read More
2018-04-24 08:30
The USA represents one of the world’s biggest online markets. In 2017, internet penetration reached 87.9%, with 286 million internet users in the country. While this figure compares w… Read More
2018-04-17 08:30
Internet use affects people’s lives in a variety of ways and many aren’t immediately obvious. For instance, studies show that internet usage positively affects how open an… Read More
2018-04-10 08:30
Like Europe, the Americas, and Australasia, the UK enjoys a high level of internet access across the country, although some regions have been slower to adopt the technology than others. Whi… Read More
2018-04-03 08:30
Online ads
Dark marketing or ghost marketing relies on the fact that adds that are highly relevant to a target audience are the ones that are the most successful.
Dark marketing has onl… Read More
2018-03-27 08:30
Ethics in social media
Discover the ethical issues that are pertinent to social media.
Social media use generates vast amounts of data, and one of the most pressing areas of ethical co… Read More
2018-03-20 09:30
Online community management
Discover the resources required to manage an online community.
For a small business that’s owned and operated by a single person, managing a Facebook accou… Read More
2018-03-13 09:30
Web analytics
Google Analytics has become the main analytics programme used by most organisations. Based on a programme created by the company Urchin, that was acquired by Google, this anal… Read More
2018-03-06 09:30
Fake News or Facts
The term “fake news” is one that entered the cultural lexicon only a scant 18 months ago, but while it’s certainly a new term, the concept behind the phr… Read More
2018-02-27 09:30
Once you build an online community and people start joining and using it, it’s inevitable that people will leave negative comments. Whether it’s because of a genuine dissatisfac… Read More
2018-02-20 09:30
Mobile marketing rules for business
Here are four basic mobile marketing rules to follow if you want to achieve that all-important mobile connectivity with your target audience.
There are… Read More
2018-02-13 09:30
Read more about the digital divide.
The idea of the digital divide was first suggested in the 1990s, when it became apparent that there were very clear differences between those who could a… Read More
2018-02-06 09:30
Live chat has grown from zero to all major brands embracing the technology.
Just a few years ago you’d have been hard-pressed to find more than a small handful of retailers using liv… Read More
2018-01-30 09:30
Creating a branded online community can have significant benefits for your brand.
For instance, a well-run community can improve customer engagement, by giving your customers a place to gat… Read More
2018-01-23 09:30
Learn more about How to Generate Customer Awareness Online.
A key part of digital strategy is customer acquisition. Before you can acquire customers, they need to know you exist, which is w… Read More
2018-01-16 09:30
With more businesses adopting live chat, find out how this helps businesses.
How do Live Chat Bots Benefit Businesses?
For most consumers, the most frustrating thing that can happen when t… Read More
2018-01-09 09:30
Discover how to build an online community.
We’ve moved into an era of online brand communities. Businesses can invite you to join their club which many people do, to stay ahead with… Read More
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