2014-01-05 15:44
Nissan's latest campaign to market the Nissan Rogue is brought to life in a two and a half minute online video. It begins with a guy needing a ride that he calls up using the ride service Ub… Read More
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The Auto Marketing Blog
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Blog covering the creative marketing work of the automotive world.
2013-10-07 18:12
If you ever watched Will Ferrell on Saturday Night Live before he became iconic movie characters such as Frank "The Tank" from Old School or Ricky Bobby from Taladega Nights, you'll recall h… Read More
2013-09-18 22:41
Audi just launched their latest campaign promoting TDI Diesel vehicles to Americans. It's definitely not their first attempt to raise the profile of diesel in a market where gas prices… Read More
2013-07-19 23:28
On Monday July 15th, Honda launched a social media campaign using the short-form video application Vine as a way to reach people expressing their frustrations with their current car. They no… Read More
2013-03-25 16:13
I woke up this morning to a pitch on my twitter account. Unlike most 'hey can you post this on your blog,' requests this one is pretty good. There are some good examples of socia… Read More
2013-01-15 05:01
There was an interesting revenue tactic last week by the Associated Press when technology company Samsung advertised on the AP's twitter feed during CES. AdWeek immediately covered the… Read More
2013-01-01 17:44
Ever wonder how you rank with a brand's "official superfan" on Facebook? Yeah me neither. Regardless, BMW brings its fans the opportunity, through a Facebook data generated perso… Read More
2012-12-21 05:41
I loved Toyota's Swagger Wagon when it came out back in 2010. It provided some much needed entertainment in the difficult minivan space where a lot of buyers felt they had to defend their pu… Read More
2012-08-31 17:35
Social media ad buys are kind of crazy. Take in point this ad for the new Ford Fusion Random Acts of Fusion campaign from Ford that showed up in my Facebook Home page newsfeed. It has… Read More
2012-08-22 01:07
It helps to have a new 3-Series after getting caught doing a little backside slap in the rear... camera. No car I owned during high school had a Roundel or a backup camera so I was pre… Read More
2012-08-17 16:10
This is a new one.Model Carolyn Giles is suing Volvo after the company supposedly ran some ad units on an Australian dating website inviting singles to "spend a night with the Swedish model… Read More
2012-06-27 15:51
The simple equation of Return on Investment (ROI) is a hot topic in social media circles as the discipline evolves to prove its value in the media and communications mix for busine… Read More
2012-06-05 13:36
It is great watching the low-end sports car market heat up. To think one can buy a V6 Mustang, a Hyundai Genesis Coupe and now a Scion FR-S in the mid $20k range and get a lot of performanc… Read More
2012-05-21 00:55
Most of us in social media are fairly tired of writing POVs on whether a brand should be on Pinterest and the resounding response from many companies is 'yes we should and here are some boar… Read More
2012-05-07 17:31
Talking about a solitary ubiquitous feature of a product can be a rather dull proposition for a creative team that's why I always enjoy seeing examples that showcase a rather munda… Read More
2012-04-09 19:48
This classic ad from Volvo kind of reminds me of my home. Off I go to work in my convertible, while leaving my wife with the wagon. Though she is no meek wallflower and definitely has… Read More
2012-03-27 02:56
This post is going to be a bit different than my usual post on the blog. I’m not going to write about marketing all that much, since sadly marketing had very little to do with wh… Read More
2012-02-08 04:29
This is the Third Annual She Said, He Said with my good friend and fellow automotive blogger Melanie Batenchuck who writes at BeCarChic.OverviewThis year’s Super Bowl was somewhat of a… Read More
2012-02-04 13:49
Last year Volkswagen had quite the viral hit with "The Force" Super Bowl ad. Of course, many forget that hit required some media spend to drive awareness about the commercial before th… Read More
2012-01-30 16:27
Honda has released its full Super Bowl CRV ad featuring Matthew Broderick as a grown up Ferris Bueller. The video is at 307 views right now. I'm guessing it will be over a million before the… Read More
2012-01-27 14:14
The Super Bowl is quickly approaching and we are starting to see the ads show up online. One of the more entertaining examples is Audi's latest featuring the S7 and campfire party full… Read More
2012-01-04 22:12
There are some things I just do not get. Perhaps it's more about turning 40 years old in about a month or the fact that I haven't read a comic book in 25 years? Whatever the reason, the late… Read More
2011-12-31 15:54
As I predicted back when Hyundai followed the latest trend in outdoor installation marketing, Chevy took their projection marketing shot with a cool claw game to Hollywood Boulevard's Roosev… Read More
2011-12-30 14:58
It appears Chevy is doing a version of Doritos Crash The Superbowl contest where video contestants can enter their 30 second spots for a chance to win an opportunity to be part of… Read More
2011-12-26 15:52
For the most part American automotive advertising has lost its sex appeal, fortunately or unfortunately the Italians have arrived with Fiat and are bringing back patent-leather clad models l… Read More
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