Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try our purchases on only to find they’re not as right as we thought they were back in the store – then taking time to go back and return. What if we could have our own Personal shopping TWIST right in our own home – a wardrobe concierge at our fingertips? Now, we can. Stitch Fix offers men and women a personalized shopping service, with free shipping both ways and no membership required.

Customers fill out a questionnaire to create their unique style profile that a personal stylist works with. Their stylist hand-selects 5 pieces of clothing that are mailed direct to your door. You keep what you like and return what you don’t want. As and added TWIST, each Fix comes with a personal note from your stylist suggesting how the pieces can be combined with other items in your wardrobe and at least one item specifically chosen to broaden your personal style horizons.

Stitch Fix TWISTED to create a new, more affordable “Personal Shopper” to make their customer’s lives easier. What could your business do to create a more individualized, customized product or service for your target?

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

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