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A strong brand is a critical element in creating sustainable business value. BrandTwist offers brand consulting and workshops.
2019-05-30 14:58
It’s officially graduation season, and the pressure to find the perfect gift is on. Whether it be high school, college, or a pursuit of other higher education, your graduate has worked… Read More
2018-10-15 20:47
Four Tips to TWIST and Grow Your Brand this Fall
This is my favorite time of year, crisp sunny days, changing leaves, crackling fires and football. It’s also a time when many of us exp… Read More
2018-09-28 18:09
This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.
Going through the teenage years is hard enough but having to deal with acne makes it 100 times worse. It is a known… Read More
2018-02-12 18:54
I officially declare February the month to LOVE YOUR BRAND!
Taking care of YOUR brand helps you do a better job for your clients. And the best way to begin is to stop thinking about them a… Read More
2017-10-05 17:28
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have to offer.
That’s why every semes… Read More
2017-09-11 20:40
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why it’s the last criteria for the b… Read More
2017-09-07 13:19
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open our… Read More
2017-09-05 04:15
One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST this inspiration with your brand. The importance of the… Read More
2017-08-24 04:15
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch point. It’s critical that you are living a… Read More
2017-08-17 04:15
Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks, we’ll talk about what we look for on our BrandTwis… Read More
2017-08-10 13:49
A great way to help your brand break out and get noticed is to step outside the office and learn from the amazing experiences all around us. Brand TWIST Safaris are custom curated inspi… Read More
2017-08-10 04:15
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets, experience the brandscape through the eyes… Read More
2017-06-28 20:07
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology. Before Brand School, the “abo… Read More
2017-06-08 04:15
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands aren’t standing out from the bunch; they&r&hell…Read More
2017-06-06 19:49
Join us for a very special evening where you will meet and learn from Mindy Gibbins-Klein, founder of The Book Midwife and Panoma Press publishing house. Meet some of our successful publishe… Read More
2017-05-31 16:03
It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest of us will just be watching. Either way, we all… Read More
2017-05-25 04:15
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the Business and Burgers segment during the Newfronts with Entrepreneur T… Read More
2017-05-02 15:12
A great way to help your brand break out and get noticed is to step outside the office and learn from the amazing experiences all around us. Brand TWIST Safaris are custom curated inspi… Read More
2017-04-18 04:30
Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending out email advisories during bad weathe… Read More
2017-03-07 15:40
When stakes are high & budgets are low getting your story across to potential customers quickly with greater impact is one of the most important things you can do. This workshop gives st… Read More
2017-02-28 19:45
Branding expert Julie Cottineau shares her insight in this free interview series hosted by Tiffany Scott. She joins 21 other experts giving their top tips to help you Mastered our Message, c… Read More
2017-02-27 19:51
Join Julie Cottineau, BrandTwist CEO & Founder of BrandSchoolFormer VP of Brand for Virgin for an in-person, interactive branding workshop. Learn to identify your most profitable targets… Read More
2017-02-21 20:52
Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a pint of double fudge chocolate than train for a marath… Read More
2017-02-21 17:48
In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with BrandTwist & &helli…Read More
2017-02-15 21:59
This is a replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. A lively Q & A session followed. This is loaded with… Read More
2016-11-29 14:59
Selfies are how Millennials share their lives – and normally this is a “commercial free” zone – but how can brands add just the right meaningful and useful TWI… Read More
2016-11-15 14:20
Tech-savvy Generation Z’s and Millennials’ use social media to communicate and spread the word about what excites them, what they enjoy and brands they love. If a brand wants to… Read More
2016-11-10 19:47
Replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. Q & A session followed. This is loaded with helpful tools… Read More
2016-11-08 14:22
Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car… it’s cumbersome an… Read More
2016-11-01 14:38
Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition to a do-it-yourselfer’s happy hour.
Gr… Read More
2016-10-31 16:48
Julie Cottineau will be presenting at ReBoot Career Accelerator for Women in NYC , 12/1-2. UPDATE TECH SKILLS, NETWORK, DEVELOP YOUR PERSONAL BRAND! You’ll get current i… Read More
2016-10-25 15:24
Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and many older… Read More
2016-10-14 19:18
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneursh… Read More
2016-10-11 18:46
Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try our purchases on only to find they’re n… Read More
2016-10-04 18:54
Yogurt is centuries old… and it’s received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and toppings – and… Read More
2016-09-27 17:21
Author Julie Cottineau’s book signing on Thu., Oct. 6 during She Leads Entrepreneur & Leadership Conference in NYC. Friends of BrandTwist get an automatic discount by using THIS LI… Read More
2016-09-27 14:29
Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong!
The Metropolitan Opera continues its 10-year tradition with a TWIST of live transmission of… Read More
2016-09-20 14:35
What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum’s “Take Me (I’m Yours) exhibit TWISTS this convention by… Read More
2016-09-14 18:14
Learn strategies to: Tell an authentic brand story – Make the most of limited budgets – Express your unique personal TWIST – How to TWIST for fresh ideas. Open to Business… Read More
2016-09-13 12:58
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe’s packaging TWIST. They use the tissue box packaging to let you know they care and wan… Read More
2016-08-23 16:56
Free replay of BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author to “TWIST: How Fresh Perspectives Build Breakthrough Brands” Julie Cottineau on CauseTalk… Read More
2016-08-23 13:14
Though your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public who you are as… Read More
2016-07-26 14:57
Next time you see a group of teenagers glued to their phones in public, do not assume they are on Instagram or Snapchat. Rather, they traveled to this specific location to replenish their s… Read More
2016-07-24 15:55
BrandTwist’s Julie Cottineau shares branding and business-building tips to help your business and brand stand out on Creative Warriors Podcast with host Jeffrey Shaw. Highlights:… Read More
2016-07-24 15:13
Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, shares… Read More
2016-07-20 15:00
VIDEO REPLAY: Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”… Read More
2016-07-20 14:01
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, on KGO 810 R… Read More
2016-07-12 14:48
BrandTwist & BrandSchoolOnline.com founder, author of TWIST, and former VP of Brand for Virgin Julie Cottineau is interviewed on “Westchester Means Business” radio program. G… Read More
2016-07-11 22:49
I was very impressed by the content and presentation of the Brand School course… it was clear, colorful, full of examples and learning helps… insights and fascinating takes on… Read More
2016-07-11 22:45
Taking the Brand School class has radically altered the way our companies do business. Julie has given us a compass that has yielded tremendous, real financial growth. She taught us brand is… Read More
2016-07-11 22:43
Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expan… Read More
2016-07-09 18:06
I got so much out of Brand School. My business has grown leaps and bounds, and I feel like I have much more solid branding and language around what I do. So thank you!!
Nathalie Lussier
Nath… Read More
2016-07-06 17:00
So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece. Comments and inquiries from around the world have been coming it! if you mis… Read More
2016-06-30 15:06
TWIST Your Brand – Grow Your Business from Julie Cottineau on Vimeo.
BrandTwist and BrandSchoolOnline.com Founder & CEO, former VP of Brand for Richard Branson’s… Read More
2016-06-24 14:48
Take your brand to the next level and grow your business. In this half-day hands-on innovation & branding workshop with Julie Cottineau you’ll get fresh ideas, learn how to go beyo… Read More
2016-06-24 14:48
Take your brand to the next level and grow your business. In this half-day hands-on innovation & branding workshop with Julie Cottineau you’ll get fresh ideas, learn how to go beyo… Read More
2016-06-14 13:52
I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the landscape: life coach… Read More
2016-06-09 17:04
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Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business. Julie Cottineau… Read More
2016-06-07 12:04
Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is, finding a gift that’s thoughtful and that… Read More
2016-06-06 20:10
How to build stronger tagline and unleash the power of words for better branding with Julie Cottineau. Hit the sweet spot that triggers clicks, likes, traction & business. You’ll l… Read More
2016-06-06 20:10
How to build stronger tagline and unleash the power of words for better branding with Julie Cottineau. Hit the sweet spot that triggers clicks, likes, traction & business. You’ll l… Read More
2016-05-31 13:11
Today’s traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty salons and gy… Read More
2016-05-26 17:02
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There’s never been a more exciting time to be a brander – or a more challenging time. Julie Cottineau, BrandTwist and Brand School founder, author of… Read More
2016-05-24 15:35
Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap in awareness means that many do not recei… Read More
2016-05-20 13:35
Join Julie Cottineau for a special book talk & wine & cheese tasting at Dobbs Ferry Library on the Hudson River, NY. Get take-aways from her new book “TWIST” including Ho… Read More
2016-05-19 14:24
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Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how your personal brand gives people a reason to choos… Read More
2016-05-16 13:26
There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want to take good care of them but day care boarding, pet walkers… Read More
2016-05-10 13:28
Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent it. Have you ever found yourself confused with whic… Read More
2016-05-05 18:42
TODAY, 5/5, is THE TWIST BOOK LAUNCH! We’ve gotten great feedback so far that this is a really useful road map for any aspiring or current entrepreneur, small business owner & &nbs&hell…Read More
2016-05-05 15:07
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Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explai… Read More
2016-04-29 14:48
Celebrate Mom by giving her some delicious TWISTS that go beyond the typical manicure, chocolates and flowers. Here’s our picks for culinary gifts to show mom how much you appreciate h… Read More
2016-04-28 14:44
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Don’t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand… Read More
2016-04-28 14:24
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Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important lessons she learned as the VP of Brand for Virgin and the value of Rich… Read More
2016-04-27 14:11
Julie was interviewed by Jim Blasingame, The Small Business Advocate, about branding for the small business owner, finding your unique TWIST to make your brand stand out, how telling… Read More
2006-06-07 11:16
Love your phone, but don’t know where to put it when you’re dressed for a nice evening out? Women can stash their phones in stylish handbags, but what do men in suits do? Cell ph… Read More
2006-06-07 11:16
Julie Cottineau gives actionable steps you can start using right away in your business, service or non-profit to help you: Learn to identify & reach your most profitable target… Read More
2006-06-07 11:16
Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way you might encounter a sketchy situation, feel… Read More
2006-06-07 11:16
They say that a picture is worth a thousand words, or maybe in this case – a thousand dollars? Founded by Agustin Gomez in 2013, Wallapop is revitalizing the idea that one… Read More
2006-06-07 11:16
An in-person, interactive session with Julie Cottineau revealing answers to branding questions like: What is your personal brand? Is your company a brand or a commodity? What are the brands… Read More
2006-06-07 11:16
We are happy to share with you BrandTwist guest blog posts from innovative entrepreneurs and business owners that graciously share their business-building tips and takeaways A… Read More
2006-06-07 11:16
Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job… Read More
2006-06-07 11:16
How and where do I start branding? What is a brand? How will a brand help my business? I’m not a big business, how can I do what big brands like Virgin and Zappos! … Read More
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