Job
Advertising in the UK can be a minefield; firstly, you need to create a job
advert, then you need to understand the best places to post the advert.
 Once you are ready to post the job advert you then need to negotiate the
best price with your job site partners. You also need to know which is the best suited
candidate management software to use
for your company if you intend to post your job advert on multiple job boards.

Where do you start when advertising a job?

Start
by creating a compelling job advert – you might want to adapt this from a
job description which you have already written.

If you
don’t have one, you can choose the most appropriate job description
for your vacancy from our job
description library or
find one elsewhere on the internet and tailor it accordingly. UK job
sites are a great place to carry out further research.

Alternatively,
you can create a job advert from scratch, using a job advert template. It is important to write an effective job advert as this will improve your chances of
engaging with more candidates and will increase your applications
significantly; this will give you more options when it comes to offering
someone the chance to work for your company and in turn, you will have
better candidates to choose from.

Where does your audience hangout?

Once
you are happy with your job advert, you need to decide how and where to
advertise it.

Firstly,
understand where your audience is most likely to be.
The places to consider are specific job boards, social
media platforms and online publications where your potential
applicants are likely to spend time.

Once
you have identified those sites that you wish to publish your job advert on,
start to have conversations with providers. If you prefer, you can source this
information from a directory which provides all of the UK job site information
in one place. You can expect to find the following information about the job
sites:

• Prices
• Overview of the company
• Number of users
• The type of job board it is
• How many jobs they advertise
• Internet traffic volume
• How many candidates in their database

You may
wish to use a ‘sponsored job ad’, which is a job ad that is performance-based,
meaning the amount you pay for the ad is determined by how many people look at
it or contact you about it. This type of job ad can save you money because you
only pay when people interested in the job view the listing, as opposed to
paying for everyone who uses the website. You can launch this at the same time
as posting your job advert on traditional job boards.

The UKs
leading job sites, aggregators, niche and free sites are featured here.

How to place the job advert

You can
upload the job advert individually onto your chosen job site, or in much less
time you can use candidate management software, known as an applicant tracking
system, which enables you to post your job advert onto multiple job boards in
one process.

An
applicant tracking system enables you to distribute your job advert to hundreds
of sites in one process. These can include free sites, paid-for sites
and job aggregators.

The
applicant tracking system can serve as a marketplace for hundreds of
job partners and using this software will give you a gateway to new audiences,
and possibly the option of tapping into new networks of job seekers that you have
not previously approached. 

An ATS
helps you further by collecting CVs from all of the sites where you have placed
your job advert. The ATS includes functions that help you search through your
talent pool of candidates and engage with them, either to ask further
questions, invite them for an interview or to rule them out.

Other features include analytical data and insight reporting, which overall helps you be much more efficient when it comes to recruiting.  The key players in the candidate software market include Logic Melon, Bullhorn, JobAdder, Recruitee, Idibu, Workable and JazzHR.

Other options

As well
as advertising online, explore other options that are available. This can be
targeted by going to jobs fairs and industry conventions, as this
will put you in contact with people who are interested in working in
your sector.

The post How to Advertise a Job Online appeared first on Hiring People.