2011-03-19 03:06
Published article in Point of Purchase Magazine - Feb '2011 Who says shopping isn’t complicated? With the number of variables being plugged into shopping every day, it has become an a… Read More
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The Fmcg & Retail Marketing Blog
fmcg-marketing.blogspot.com
A Premier Marketing blog to share findings while improving our own knowledge base.Discussions, Analysis, Insights on various topics and events in Marketing
2010-09-09 14:33
It was a complete Mystery; I was flummoxed at the news article after reading it, ‘HUL foxes P&G through successful Ambush Marketing’. It was a great outdoor marketing campaig… Read More
2010-04-05 10:57
Why do Marketers go for Celebrity endorsements? The reasons could be many; the highest recall among consumers, immediate positive impact on sales, new brand launches and re-introductions etc… Read More
2009-11-17 08:32
Retailers in India have already started the concept of co-branded credit cards. A current example would be the aggressive salesperson in any Spencer’s store showcasing the HSBC-Spence… Read More
2009-11-16 11:33
“German Engineering, Made for India”An entire Times of India edition blanketed with only Volkswagen, over and over again as each page was turned on by surprised readers & con… Read More
2009-05-05 06:36
FMCG companies in India are all looking towards increasing their penetration into rural markets. Coke, the world's largest non-alcoholic beverage company is looking at semi-urban and rural m… Read More
2009-05-04 12:38
Parle, Britannia, ITC and now Pepsi. Pepsi foods is seriously contemplating its entry into the 6000 crore plus organized biscuit market. Taste tests are on in various urban markets across I… Read More
2009-02-10 11:08
A target of 700 crores during the 2 week period from Dec 13th '08 to Jan 4th '09, this was how much the Future Group had anticipated. It's true that Big Bazaar is one of the best Marketing s… Read More
2008-10-19 11:04
The Future is changing track. The pioneer of organised retail in India, the Kishore Biyani-promoted Future Group has altered its strategy. From mass to class, the aspirational top-end cons… Read More
2008-10-12 05:36
Recent economic woes—sparked off by rising oil and commodity prices earlier in the year, then sustained by the ongoing Wall Street crisis—would suggest that retailers should be a… Read More
2008-10-06 17:33
Kishore Biyani does not subscribe to the view of a global meltdown. His Future Group's strategy is paying off in numbers and his outlets seem to have more and more goods to offer.In effect… Read More
2008-10-06 17:25
Faced with a difficult retail environment and on the lookout for a winning formula, Reliance Industries is mulling the merger of its different formats to make its retail arm more efficient… Read More
2008-10-06 17:22
Inflation may be eating into consumers’ wallets, but domestic retailers are not giving up just yet. Retail rentals are showing signs of fatigue after soaring multi-fold until recently… Read More
2008-09-29 14:53
State-run Rashtriya Chemicals and Fertilisers (RCF) is in talks with some leading private sector rural retail chains for innovative marketing strategies and for trading in new arenas. R… Read More
2008-09-28 14:18
(IANS) The country’s retail market will grow to Rs.18.1 trillion ($395 billion) by 2010 as organised retail is expected to be 13 percent of the total market, according to a report.&rdq&hell…Read More
2008-09-27 13:48
This may be good news for leading global retail players waiting to enter the Indian retail bazaar scene: the organised segment of the retail industry is expected to grow from the current 5 p… Read More
2008-09-18 09:43
CavinKare, a Chennai-based unlisted FMCG company known for its Chik brand, has embarked on a strategy which will test its mettle as a low-cost bottled shampoo-maker in the southern markets.T… Read More
2008-09-18 09:40
Indian retailers are focusing on lower capital-intensive formats and also restructuring operations in an attempt to boost revenues and counter the slowdown.The Future Group now plans to focu… Read More
2008-09-12 09:54
Major retailers partner with SAP to invest in an integrated solution portfolioWith over 60 high growth Indian retail companies embracing SAP technology for Retail Solutions, SAP India has ma… Read More
2008-09-12 09:50
Adoption of projects like ‘push technology’ in sales expected to improve efficiency.Fast moving consumer goods (FMCG) companies are looking at 10-20 per cent improvement in produ… Read More
2006-06-07 11:16
Attempting desperate transformation over the past 3 years & still at it. Finally a brand with patience, and thus I should say to my liking. Marketers’ write-off their hard work ver… Read More
2006-06-07 11:16
These small & black looking 2D images have been popping up all over the place - print adds, retail units, visiting cards, on soap cartons, candy wrappers, I can even see them within lapt… Read More
2006-06-07 11:16
A look of the stock graph below, gives only one logical solution; that it is time to get out before one gets erased from the map.But in a shock to the business community, RIM has decided to… Read More
2006-06-07 11:16
80 Lakh Kirana outlets have been a number constantly quoted in various studies as the first consumer choice for shopping across India. They have distinct advantages that are obvious now; con… Read More
2006-06-07 11:16
Raving reviews of O&M's new look for Vodafone Blackberry users. Now Blackberry services are no longer accessible only to the top & premium segment. All guns blazing, anyone who can a… Read More
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